Module4 edistribution
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The document discusses traditional distribution channels and how the internet has affected distribution. It provides examples of how the internet allows companies to directly reach customers faster and cheaper. The internet has also made it possible to create online-specific products and extend a company's territorial reach. The document then discusses different e-channel strategies companies can take, such as transaction enhancement, e-channel compression, expansion, and innovation.
Module4 edistribution
- 1. E-Business Distribution Systems The E-channel vs Traditional Channels Module 4 Krooman.com
- 2. The nature of Distribution Simple-you made a product or provide a service. That product or service has to reach the customer Depending on the type of good or service, different distribution channels are used. In some cases you distribute via own channel direct to the customer; other via an intermediary or intermediaries. Intermediaries were necessary because company did not have the knowledge or territorial reach to the customer. In some cases, product was too bulky to sell directly to customer; product needed to be bundled. Module 4 Krooman.com
- 3. How has the Internet affected distribution Possible to reach directly your customers faster and cheaply Made it possible to create products specific for an online distribution channel. Made it possible to extend territorial reach. Has dispensed with time. Now possible to combine your distribution and service under one package Has made it possible to support traditional distributor more effectively. In somes cases has resulted in lower than average costs for distributing products. In fact in some cases, the MC is almost zero. Module 4 Krooman.com
- 4. E-Channel E-Channel is the chain of relationships between companies and customers and between companies and their partners/resellers. Module 4 Krooman.com
- 5. Issues Technology is used to alter the distribution/marketing channel. Links are either been removed or new links added New ways of linking businesses and customers Module 4 Krooman.com
- 6. E-Business Distribution Systems Which e-Channel Module 4 Krooman.com
- 7. What Channel Strategy? Transaction enhancement E-Channel Compression E-Channel Expansion E-Channel Innovation Module 4 Krooman.com
- 8. Transaction Enhancement Use the current distribution channel, but add enhanced functionality through technology Providing marketing information Module 4 Krooman.com
- 9. E-Channel Compression Eliminates redundant steps in the channel. Shortening of the legacy channel. This can result in a closed, more direct relationship between customer and supplier. Module 4 Krooman.com
- 10. E-Channel Expansion This actually lengthens the process. Why? Due to inefficiencies in the market place Module 4 Krooman.com
- 11. E-Channel Innovation Attract new customers by pioneering new channels to satisfy and to anticipate unmet and potential customer desires. An example is the post office selling stamps online Module 4 Krooman.com
- 12. E-Business Distribution Systems Compare and Contrast Traditional distribution systems and e-business distribution systems Module 4 Krooman.com
- 13. The Hotel Industry Hotel Travel Traditional CRO Switch GDS Consumer Agent Hotel Travel Internet CRO Switch GDS Agent Consumer Hotel Switch GDS Consumer CRO Hotel CRO Switch Consumer Hotel Consumer CRO Module 4 Krooman.com
- 14. The Publication Industry Download Version From Publisher to Customer Online Editions Module 4 Krooman.com