Monadnock Buy Local History
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The document summarizes feedback from the first year of a Member Business League (MBL) that aims to support locally owned businesses. Key points include: - The MBL now has 54 members and secured a $1,250 grant to print 2,500 copies of a member directory. - Surveys found high awareness of the directory but room to engage more restaurants, producers and artists. Most respondents said they would support the MBL mission and use the directory. - Suggestions for the MBL included more marketing through ads, stickers and radio spots, and helping members promote each other through special offers and displaying directories prominently. - Moving forward, the MBL aims to expand region
Monadnock Buy Local History
- 1. Celebrating & Learning From Our First Year MBL 2010 Retreat
- 2. What have we done for “us”? MBL Member Directory Connected with national leaders Joined regional effort Secured funding Boosted social media efforts Presented MBL throughout region
- 3. Current Stats Members : 54 members Grant for Directory : $1,250 Directory: 2,500 copies
- 4. Member Feedback Future marketing tools: 1. Newspaper Ads 2. Stickers 3. Radio Ads What are we doing well? - Using social media; directory - Professional launch of program Room for improvement? - Challenge businesses to buy from other members - More presentations and active volunteers - Collaboration networking
- 5. Community Feedback Awareness - In one day, 89 people from our region filled out the survey! - 30% -- look for the sticker when they shop - 59% -- didn't know there was a directory Who’s missing from the Directory? 1) Local Restaurants 2) Producers—local butcher shop 3) Artists Support mission of MBL? Use the MBL Directory (94%!) 14%: Want to become a supporter ( $25/year) Suggestion: List Community Supporters in MBL Directory
- 6. Community Feedback II Support your Locally Owned Businesses? Shop local first Buy from farmers Encourage friends/neighbors Successes of MBL? Survey! MBL Decals Public Education Room to Improve? Visibility events --Shift mob More PR More community involvement
- 7. What can WE do for US? Send your press releases/newsletters to MBL Share your specials/sales/events with us Hand out directories Make sure directories are well displayed Ask us about hosting a Shift Mob Put MBL logos into your advertisements Mention MBL in radio ads Share your gifts! How would you like to help?
- 8. Moving Forward Together 1. Vision of our Local Economy in 5 years 2. How do we make this regional? Who should be part of our 2011 MBL Steering Committee?
- 9. Questions?