Monetization of social netwokrs In search of the successful path on Balkans
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The document discusses ways for companies to monetize social networks in Bulgaria. It outlines the key social networks in the region, characteristics of the target audience, and common online user behaviors. It then provides examples of solutions for branding, public relations, and e-commerce through social media marketing strategies like socializing the brand, engagement marketing, promotional messages, classified ads, and sponsored links. Metrics and pricing models are provided for different campaign options.
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Monetization of social netwokrs In search of the successful path on Balkans
- 1. Elena Lazarova Key Account Manager Neogen Bulgaria MONETIZATION OF SOCIAL NETWORKS in search of the successful path 06/05/09 © Neogen
- 2. Top Social Networks Balkans Bulgaria Moldova Romania Serbia 06/05/09 © Neogen
- 3. Specific metrics Great popularity Most page views made per visit Longest time spent on site 06/05/09 © Neogen
- 4. Audience Proactive and initiative audience, young adults and teens, searching for new experience, for love, for fun and parties They are interested in music, friendship, health, movies, travelling, mobile and gadgets They have their own opinion for everything and like to express it online 06/05/09 © Neogen
- 5. What are users doing online? Watching video and pictures Leaving comments Voting for profiles Doing chat Creating networks Sending messages 06/05/09 © Neogen
- 6. How do we make money … 06/05/09 © Neogen Provide solutions for branding Provide solutions for PR Provide solutions for e-commerce
- 7. Solutions for branding User involvement: Visitors Social network Brand performance Influence Engagement 06/05/09 © Neogen
- 8. Socializing the brand Goal: influence the target audience and deeply engage it with the brand Tools: Premium banners, interactive initiatives, speaking in one language with the target group – brand profiles Price per mile: 2e Min amount of views per campaign: 500 000 CTR-U~ 0,2 – 1,2 % Cost per influenced user ~ 0,4e 06/05/09 © Neogen
- 9. Engagement marketing 06/05/09 © Neogen
- 10. Promotional messages Goal is spreading the news about the brand or the product, popularization of the promotions, announcement for the events or trainings etc. Messages targeting can be done by age, gender, place, interests, field of activity, education etc . Average number of sent messages per campaign ~ 50 000 messages Number of read messages ~ 15-25% Price per read message: 0.05e Min period ~ 2 weeks Average amount/campaign: 500e 06/05/09 © Neogen 50000 IBM Manpower
- 11. Solutions for e-commerce Users leverage Visitors Social network Sponsored links Paid classifieds 06/05/09 © Neogen
- 12. Classifieds and direct sponsored links Promoted ad price ~ 25e Number of clicks per campaign ~ 100 Min campaign period ~ 4 weeks Sponsored link package price ~ 100e Min number of clicks per campaign ~1000 Price per click: 0.1e CTR ~ 0,05% 06/05/09 © Neogen
- 13. Traffic vs. SMS Voting 06/05/09 Premium gifts Premium badges Premium listings Sending more messages Points to game Mobile access … © Neogen
- 14. Shares of the revenues 06/05/09 © Neogen
- 15. … more experience from global players 06/05/09 © Neogen
- 16. 06/05/09 © Neogen 06/05/09 © Neogen Networking worldwide
- 17. Branded applications and widgets 06/05/09 © Neogen One-to-one communication tool One-to-many communication tool
- 18. Hyper targeting Social Banners Virtual currency Branded virtual gifts 06/05/09 © Neogen
- 19. Events and Groups 06/05/09 © Neogen Engagement with the brand related topics Immediate feedback for participation in the event
- 20. Thank you! [email_address] 06/05/09 © Neogen