Monetizing Mobile Search Today
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This document discusses strategies for monetizing mobile search. It recommends focusing on Google, Yahoo, and MSN as they cover most of the US mobile search market. It also suggests stopping guesses about mobile search behavior and instead following leaders, doing mobile keyword research, and using analytics to understand mobile search. The document provides resources for mobile keyword research and analytics.
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Monetizing Mobile Search Today
- 1. Monetizing Mobile Search Today Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media
- 2. Resolution Media Overview 85+ dedicated search marketing professionals Headquartered in Chicago, IL with offices in NYC and San Francisco Acquired by Omnicom Media Group in 2005 Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008 $150MM+ in Annual Search Media Management
- 3. Successful Collaboration with Partner Agencies and Clients Agencies: Clients:
- 4. Self-Monetizing: Entertainment N S W F
- 7. Three Ways
- 8. Think “Efficient”, Not “Emerging”
- 10. Focus on Smartphones First
- 11. Stop Guessing About Mobile Search Behavior Follow the Leaders: Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen) Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore † ) *Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125 † comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469
- 12. Stop Guessing About Mobile Search Behavior Mobile Keyword Research Mobile Search Behavior Analysis DIY: http://www.brysonmeunier.com/how-to-do-mobile-keyword-research
- 13. Stop Guessing About Mobile Search Behavior Analytics for Mobile: Mobile Analytics: Bango, Mobilytics, Omniture Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)
- 14. Stop Guessing About Mobile Search Behavior Emulators Webmaster Tools