Monetizing your post show survey
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The document outlines how event organizers can monetize attendee surveys through sponsorship packages, highlighting opportunities like brand exposure, targeted traffic, and specific market insights. Sponsors can benefit from tailored branding, increased engagement, and valuable feedback metrics. Revenue from these packages can range from £1,000 to £5,000, potentially generating higher returns than traditional email sponsorships.
Monetizing your post show survey
- 2. How can I offset my investment in Explori? Aside from the return on investment Explori can give through supporting your event strategy, some clients find they can use the flexibility and branding features of their Explori post-show surveys as a revenue generating opportunity by selling sponsorship packages that can include the following: • Offering branding opportunities to key clients • Driving targeted traffic to exhibitor campaign pages • Generate client-specific market insight with an engaged and targeted audience • Sell-in multi-year packages to compare performance over time
- 3. How can this benefit my sponsor? • Well-timed brand exposure–keep the brand front of mind after the event, prompt visitors to speak with them, gain exposure to those they missed during the show • Cut-through at a time when the audience is still active, but receiving fewer competing messages than pre-show • Positioning as a key event partner in a piece that drives high engagement • Drive traffic– the average trade show gets 20% completion rate. That’s a lot of people to your sponsor’s landing page • Delivers highly targeted messaging– you can send different visitor profiles to different landing pages based on their responses • The ability to generate specific feedback, statistics and insights for the sponsor with bespoke questions (and deliver year-on-year findings if they sponsor over multiple years)
- 4. What might a branding package look like? Sponsor branding on survey email header
- 5. What might a branding package look like? Sponsor branding on survey pages
- 6. What might an insight package look like? Up to five questions within the survey on behalf of your sponsor
- 7. What might an insight package look like? Targeted exit pages with links to sponsor micro-sites tailored to question responses
- 8. What might an insight package look like? Year-on-year comparisons for sponsor’s metrics
- 9. What revenue is typically achieved? • The package typically sells at £1,000-£5,000 depending on audience size and the package content • As a general rule, sponsorship of your post-show survey should generate at least 25% more revenue than you would achieve from a solus email sponsorship to your full database • Remember your licence gives you unlimited use of ‘tracker’ and general surveys per brand – so you could even conduct dedicated surveys for your sponsors at any time within your licence period giving them valuable insight from a targeted audience, generating additional revenue for your event