Monitoring Your Brand Online
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In her presentation at Pubcon Las Vegas 2013, Rhea Drysdale emphasizes the instability of corporate reputations and the importance of reputation management as a proactive measure. She argues that avoiding fear-based decision-making and investing in reputation monitoring can serve as effective 'insurance' for brands. Key recommendations include utilizing monitoring for market research, competitive analysis, and informed business decisions.
Monitoring Your Brand Online
- 1. Reputation Management: Monitoring Your Brand Online Pubcon Las Vegas 2013 Rhea Drysdale CEO, Outspoken Media rhea@outspokenmedia.com @Rhea | @OutspokenMedia
- 2. "Creditworthiness is like virginity... It can be preserved but not restored very easily." - Warren Buffett @Rhea
- 4. @Rhea
- 5. ...but the same can be said of corporate reputations. @Rhea
- 6. "...companies that lead their industry today have much less than a 50/50 chance of being most admired five years from now." @Rhea
- 7. Average reputation recovery time for a North American company is 3.2 years. @Rhea
- 8. Weber Shandwick, “The Company Behind the Brand: In Reputation We Trust” @Rhea
- 9. In a nationwide period of uncertainty, your reputation shouldn’t be another area of doubt. @Rhea
- 10. When we operate on fear, we make bad decisions. @Rhea
- 11. "The most concrete thing that neuroscience tells us is that when the fear system of the brain is active, exploratory activity and risk-taking are turned off." The New York Times, “In Hard Times, Fear Can Impair Decision-Making” @Rhea
- 12. Would you rather operate from a place of fear or discovery? @Rhea
- 13. Stop putting a bandaid on your problems. @Rhea
- 16. “Rhea, I don’t want _____ to be my legacy.” @Rhea
- 17. “But, social listening is expensive.” @Rhea
- 18. How much do you spend on business insurance for damaged or stolen property? @Rhea
- 19. Reputation monitoring is insurance. For your brand. (If you use it effectively.) @Rhea
- 20. Considerations when selecting a solution: @Rhea
- 21. Profiles @Rhea
- 23. Filters @Rhea
- 25. Reports @Rhea
- 26. APIs @Rhea
- 27. @Rhea
- 28. So, what can you do through monitoring? @Rhea
- 30. What does that really mean?! @Rhea
- 35. Track Success of New Products/Services @Rhea
- 36. Even a little Business Development @Rhea
- 39. Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia