Monroe sum11
- 1. TODAY’S LECTURE IS ESSENTIAL! BE SURE TO PAY ATTENTION AND TAKE NOTES!
- 2. Persuasion Attempt to change or reinforce: Attitudes Beliefs Values Behaviors
- 3. Purposes of Persuasion Adoption: new idea, attitude, belief Discontinuance: stop doing something Deterrence: avoid activity Continuance: continue belief or activity
- 4. Types of Persuasive Speeches Propositions of fact – What is or what is not Propositions of value – How good or bad something is Propositions of policy – What ought to be
- 5. Monroe’s Motivated Sequence Attention Need / Problem Satisfaction / Solution Visualization Action
- 6. Monroe’s Motivated Sequence Source: Diego Campos Attention: Hey! Listen to me, I have a PROBLEM! Need: Let me EXPLAIN the problem. Satisfaction: But, I have a SOLUTION! Visualization: If we IMPLEMENT my solution, this is what will happen. Action: You can help me in this specific way. Are YOU willing to help me?
- 7. Still like Malandro’s… Attention = Introduction Need = Main Point 1 Satisfaction = Main Point 2 Visualization = Main Point 3 Action = Summary and Close with Impact
- 8. Support Each Main Point = Claim (the point you’re trying to make) Sub-point = Evidence Sub-point = Evidence Sub-point = Counter argument
- 9. Introduction: Attention I. Open with impact II. Connect with audience III. Thesis statement IV. Preview (should be vague)
- 10. Main Point I: Need (Problem) A. Claim (This a problem) 1. Evidence 2. Evidence A. Claim (This is a problem) 1. Evidence 2. Evidence A. Counter-Claim (If needed) (Signpost)
- 11. Main Point II: Satisfaction (Solution) A. Claim (this is how we fix the problem) 1. Evidence (how it will work) 2. Evidence (why it will work) 3. Evidence (it’s worked in other places) 4. Counter-Claim (if needed) (Signpost)
- 12. Main Point III: Visualization A.Picture the World Positive Negative Negative/positive
- 13. Conclusion: Action I. Summarize II. Call to action (what do you want us to do?) I. Petition, promissory note, donation II. Act vs. think about III. Immediate III. Close with impact - May be part of call
- 14. Monroe’s Motivated Sequence In Action Source: MJ Wagner Attention – Last week a box of ten, shivering, starving puppies was found on campus Need – Millions of animals are abandoned, starved, abused, and die every year Satisfaction – By having your pet spayed or neutered, and encouraging others to do so, you can prevent the needless suffering of unwanted animals
- 15. Monroe’s Motivated Sequence In Action Visualization – Picture a world where all pets are wanted, all pets have good homes; all pets are safe and well fed Action – Please, be a responsible pet owner and spay or neuter your pets!