Moov2
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The document discusses a vertical video discovery and user-generated content mobile portal. It allows mobile users to search for and upload video/audio files. Key features include automatically encoding videos for mobile download, previewing content before downloading, and downloading in different formats. The system also provides personalized recommendations, viral sharing features, and collects user data to optimize search results.
Moov2
- 1. VERTICAL VIDEO DISCOVERY & UGC MOBILE PORTAL
- 2. Video & Mobile: perfect match Video – the most popular and significant growing segment of internet content (by ComScore and M:metric). More then 35 % of target audience visit the sites from their mobile handsets. MOOV-based services grant to mobile users possibility to discover video files in Internet and upload own video / audio-files ; Search: Platform automatically discovered and encoding any video files to 3gp format for download to user’s mobile phone. UGC: User can upload any video / audio-file from handset to platform In addition user gets a lot of unique innovative features described below.
- 3. Mobile ready Service fully “handset agnostic” – even devices with no video capabilities can enjoy the service Service user-friendly: - Start with no registration - File preview and content verification functionality - Smart download - Audio download Service bring indirect revenue: SMS-query - MMS-ready - Lead management
- 4. Easy and Intuitive User goes to main page Personalized Enters a keyword for search (“ kitty ” – for example)
- 5. Easy and Intuitive System shows all search results by keyword (3 per page) User choose most attractive video file . Video file encoded and appeared at user’s personnel “Inbox”. Files storage are unlimited . Video file is available for download at any moment and in different formats.
- 6. Smart Download Subscriber can download video file at different formats (gif, 3gp, mp3) Different download formats: Video-file “snapshot” – animated picture at *.gif format. 10 frames from a video-file – handset agnostic (include non-video handsets) It’s allows: - To pre-view and verify file’s content, which can be different from general tag. - To send *.gif file as MMS Message. Audio-only file at mp3 – very important for music videos. Super quality - original quality + *.aac sound High Quality Download – original quality High Quality Download by parts (for mobile phones / operators not allowed a large size file download) Download file at basic quality – low-spend variant of file downloading. Maximum compression with no quality harm
- 7. Request’s optimisation In case, user request did not much any result, system recommends: - To change or to extend search sources - If there are no results after preferences changes, system propose to continue search using “related search” from leading local search engines. Automatic Language Conversion Taking into account an internet-video industry development process (a lot of sources in English), request on any language can be carried out in next format: subscriber’s search request on native language + automatically translation into English. That searching format makes results more relevant and promotes user activity.
- 8. Additional features Based on user recognition (MSISDN or registration) system learn user history: - searches requests; - user’s behavior; - session’s durations; - another activities. Now User History used for “Subscription” function. At the moment system encoding the video with user’s defined tag or keyword, we place it to user Inbox (include SMS notification) “ Tell a friend” – very important instrument of viral marketing & CRM. Ability to determine opinion leaders.
- 9. Additional features “ Top 50 recommended video” – videos which users recommend to each other (based on “Tell a Friend” function) Additional feature: User Generated comments and tagging ability. User Generated file upload, recommendation & sharing TOP 50 – 50 most downloaded videos Last downloaded videos Ability to search files by TAGS cloud
- 10. Long Tail Search service itself realized the «lead management» functionality - gauging future trends and user’s demands. Based on “ Business Intelligence and Reporting” capabilities, MOOV can create perfect recommendation eco-system with any kind multimedia content It’s bring us to “ Entertainment Recommendation System”
- 12. Partners & Projects White-label mobile-only version of leading Russian video-hosting RuTube for on-portal co-project with MTS-Russia Unique feature – possibility to upload user’s files to MTS branded category of WEB-portal White-label mobile version of leading Russian video portal Myvi.ru
- 13. Partners & Projects On-portal video search in WAP-portals for mass and youngster segments of KYIVSTAR GSM ( Ukraine ) On-portal search-completion on MTS Ukraine wap - portal New discovery sources and system options coming soon, include: - Mobile widgets with extended functionality ( java, symbian) - Video Streaming - Web-interface with extended functionality
- 14. Search- completion (example) : Search-completion case-study on wap.mts.com.ua Implementation of additional relevant results (video-preview) on standard on-portal search page 36% usage grow in 3 month Average page view – 10 pages Average downloads per user – 0.65 Average traffic per user – 800 Kb Search- completion
- 15. First Flight: Operator branded video & UGC portal User interface and search sources optimized per MNO requirements Second Fligh: Entertainment Recommendation System - Premium content (include RBT) recommendation engin e A dditional offer: Search-completion