More, Better, Faster! Agile Design for Fun & Profit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

More, Better, Faser!
Agile Design for Fun & Proit

For the backchannel:
#uxambf & @MattBalara

All links at:
http://delicious.com/mbalara/mbf


Publishing


Publishing vs. Gardening

flic.kr/p/cq2dU flic.kr/p/rdLU


hic
rap ce
G
erfa ion
Int ac
r nce
Inte Experie
User


Buzzword
bullshit alarm!

“Agile”
flic.kr/p/5Vy88o


#0 Agile.
What is it?


Buzzword
bullshit
alarm!

http://agilemanifesto.org


Individuals &
interacions
over processes & tools


Working software
over comprehensive documentation


Cusomer collaboration
over contract negotiation


Reponding to change
over following a plan


Business
#1 as usual.
The wall &
the waterfall.


flic.kr/p/hasWo
flic.kr/p/4AwkmY


Did he really just
use a flame effect?
flic.kr/p/hasWo
flic.kr/p/4AwkmY


The waterfall
scope

design

build

test


The waterfall & the wall
scope

design

build

test


The waterfall & the wall
scope

design

Everything must be build

perfect by the time
test
you hit the wall here

Anyone who tells you it will be is lying.


Waterfall bad

Plans never cover everything.

You can’t know what works without
a product that works.

Late changes cost too much.


Design,
#2 Rinse,
Repeat.
Round & round we go!


Washing
machine
good


Washing
machine
good

Did he really just
use a spin effect?


“Waterfall Bad, Washing Machine Good”
— Leisa Reichelt

http://sn.im/waterfallbad


“Adapting Usability Investigations for Agile User-centered Design”
Journal of Usability Studies, May 2007
— Desirée Sy

http://sn.im/agileucd


#3 Thinking it.


Illustration by Kevin Cornell

http://www.alistapart.com/articles/gettingrealaboutagiledesign/
http://www.bearskinrug.co.uk/


“Designers must let go of perfection to produce
rapid, iterative work: “90% right” solutions are
par for the course for Agile. This can be
counterintuitive, but for better or worse, Agile
prioritizes the timeline over virtuosity. Certainly it
makes designing to impress other designers
harder. No great loss.”

“Getting Real About Agile Design”, A List Apart
— Cennydd Bowles

http://www.alistapart.com/articles/gettingrealaboutagiledesign/


Small is enough.
flic.kr/p/5SPkNB

Matt Balara UX Ausralia ‘09 Scribble Your Way to Success

Don’t
fetishise your
deliverables.
flic.kr/p/3KpKSS


Let go of
control.
flic.kr/p/4AvQC4


Discover,
don’t prove.
flic.kr/p/DzE8o


#3 Doing it.


Diagram by Leah Buley

http://sn.im/rk4se


Iteration zero.
flic.kr/p/6Koo4i


Sketch
too much.


“Sketchboards: Discover Better + Faster UX Solutions”
— Brandon Schauer & Leah Buley, Adaptive Path

http://sn.im/sketchboards


Deliver
prototypes.
flic.kr/p/CBNN3


Get your
users together.
flic.kr/p/WtJr3


Tes like a
guerilla.
silverbackapp.com


Embrace consraints
“Insead of freaking out about consraints,
embrace them. Let them guide you. Consraints
drive innovation and force focus. Insead of trying
to remove them, use them to your advantage.”

“Getting Real”
— 37 Signals

http://gettingreal.37signals.com/


#4 $elling it.


Waterfalling over?
“... 32% of all projects succeeding which are
delivered on time, on budget, with required
features and functions ... 44% were challenged
which are late, over budget ... 24% failed which are
cancelled prior to completion or delivered and
never used.”
“The CHAOS Report”
— The Standish Group

http://sn.im/chaos09


Time-to-market.


Cos of change?
“You can very easily end up with the wrong thing,
and then spend a whole bunch of time and money
changing everything around so that it’s right -
and you’re changing things at the most difficult
(read: most expensive) time to be changing
things!”
“dConstruct - Questions on Agile UCD”
— Leisa Reichelt

http://sn.im/agileucdq


But I

can’t!


Sounds nice, but it’s not

realisic!


My client would never

let me!


My boss would never

let me!


My mum would never

let me!


This is jus all a big

dream!


Do it in sealth mode.
flic.kr/p/4YoCD6


Or badass
sealth mode.
flic.kr/p/81Sio


But don’t
bite off too
much.
flic.kr/p/oSXMY


But don’t
bite off too
much.
flic.kr/p/oSXMY

What’s with all
the cute animals?


A little
#5 case sudy.


It sarted
with a wreck.
flic.kr/p/6stYXy


Goals

1. Give the consumers what they want.

2. Provide brand-insight to consumers.

3. Support regional flexibility.

More, Better, Faster! Agile Design for Fun & Profit


What went right?

Clear goals made agreement easier.

Involved client had feeling of
ownership.

Screens in less than @c the time.


What went wrong?

Little effort was made to find out
what the consumers actually wanted.

“The wall” was still in place.


Thank
you!
Matt Balara
Freelance Designer

Web mattbalara.com
Email hello@mattbalara.com Questions?
Twitter @MattBalara

This amazing Parkour video:
http://www.youtube.com/watch?v=da0aoMnS99k

More, Better, Faster! Agile Design for Fun & Profit

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