Motion graphics Research Overview
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Motion graphics involves graphical elements that change over time through animation or video. It is used in broadcasting, websites, television advertising, and interactive menus to create visual impact for target audiences. Common uses include web banners, advertisements, animated captions, and stings or indents which are short animated videos or logos. Creating motion graphics requires elements like text, still graphics, moving graphics, video, audio, and consideration of resolution, output formats, frame rates, and screen ratios. The main challenge is the time needed to render animations.
Motion graphics Research Overview
- 1. MOTION GRAPHICS By Ash P. H.
- 2. WHAT IS MOTION GRAPHICS? • Motion graphics is “Graphical communications that result in Example 1 change over time”. • In other words graphics that create the illusion of movement through animation or video. Example 2 • Moving visual graphics can be seen in broadcasting, websites ,TV advertising and interactive menus. • Basically anything that needs visual impact relevant to its target audience and subject.
- 3. FURTHER USES All variations of websites more or less contain motion graphics. This can include web banners advertisement or simply in-web animated features and transitions. Another example of use of motion graphics is in animated captions; usually gif files and simple looped animation; tradition animation. http://prettycrunk.com/animated-captions.php
- 4. STINGS AND INDENTS A sting is a short animated video, likewise with an indent (only difference being is that an indent is usually shorter.) http://www.youtube.com/watch?v Think of these as animated logos or =CQCuBarb4tk&feature=related stamps to let you know what your watching. they can be intros for a website or program, for example the CBEEBIES short intro.
- 5. THE INGREDIENTS Text Still graphics Moving Graphics Video Audio Resolution http://www.youtube.com/watch?v=OfH9Of4Jte Y&feature=related
- 6. KEY NOTES • Compressing any formats = loss in quality • Higher resolution = better quality image • Relevant output formats for relevant situations. For example you cannot use .flv format in Aftereffects. Some examples of this include WMV, .MOV, AVI, MPG, MP4. • Most commonly used frame rate is 24fps. It provides a smooth animation and results in an average file size.
- 7. RATIO Common Screen Ratios = 4:3 , 16:9 (and many more)
- 8. MOTION GRAPHICS SOFTWARE After effects Flash Photoshop Cinema 4D 3D studio max Blender
- 9. PAL PAL Resolutions: 720 X 576 pixels Frame rate: 25fps This is the standard format in our region (UK) and will usually end up being your DVD output type.
- 10. DOWNSIDE TO MOTION GRAPHICS The main issue with motion graphics is TIME. Rendering is the biggest downside. It must be done. And the only way to avoid this Is to have a powerful computer. Excluding the downsides it’s a beautiful way to express and represent surreal and eye catching jellyfish?