Motion Graphics Title Sequence
- 1. Salford City College Eccles Sixth Form Centre BTec Level 3 Extended Diploma in Creative Media Production L3 Unit 30 Advertisement Production for Television HA3 – Computer Arts Blog Article – TV Advertising Trends Task 2 Codes and Conventions of Chocolate Adverts Codes Technical - camera angle, shot, iconography, editing, lighting, sound, music, computer graphics and special effects (SFX) The adverts can vary completely as they are often very wacky and entertaining. As such, things like lighting, sounds and music can depend on the individual product and its advert. There are often close ups of the chocolate bar in question, usually to make it look as desirable and as tasty as possible. The editing can also depend on the specific advert, as it may be fast paced to represent the need for a chocolate bar such as a Time Out, or slower and calmer for a smooth, luxury bar such as a Flake. There are virtually no graphics in chocolate adverts, as they are most commonly done in live footage. This is because chocolate bars are being aimed at all audiences so, they are trying to be entertaining whilst not being biased to one age group. For example, they don’t use complex, witty humour or cartoon-style animations. Shots of the bar can include it being taken out of the wrapper, being made and being eaten. In each case it will always look like desirable food. The music in non-narrative based adverts is often very smooth and calming, meant to represent the ‘heavenliness’ of the bar that the person is eating. It adds an element of making people believe that the product is the tastiest thing on earth and it must be purchased. Symbolic - language, dress, and actions of characters. Symbolic codes show what is beneath the surface of what we see. Conventions - What should we expect to see?