Mozilla Firefox - Peest analysis
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The document discusses a marketing management project focusing on the Mozilla Corporation. It notes that Mozilla's Firefox browser is open source, adapts to many operating systems and their updates, and is developing a mobile browser. Firefox releases major updates yearly and minor updates daily, compared to slower releases from competitor Internet Explorer. The document also mentions that Mozilla Corporation's R&D expenses have grown each year from $20 million in 2007 to $11 million in 2006. It discusses trends in media consumption moving to online and away from traditional media. The EU has charged Microsoft with anti-competitive behavior regarding bundling Internet Explorer with Windows.
![rise of ”lifestyle media” (traditional non-interactive media market share is decreasing) [PWC report] today`s media consumer is unique, demanding, engaged [PWC report] Mozilla Corporation - PEEST analysis advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising [IDC]](https://image.slidesharecdn.com/mozillacorporationpeest-090413154717-phpapp02/85/Mozilla-Firefox-Peest-analysis-3-320.jpg)
Mozilla Firefox - Peest analysis
- 1. Marketing Management Spring 2009 Project team members: Riccardo Bettinelli Gim Chuan Goh Agnieszka Czecior Julian Grzymkowski Jakob Marovt Carolina K. Ruggiero
- 2. open source community (Mozilla Developer center – Bugzilla, MXR, graphs.mozilla.org) adapting to many operating systems and their updates new market possibilites – mobile platform browser (in development) frequency of releases : major releases yearly, minor releases daily (competitors e.g. IE is slower) R&D expenses are growing every year : Mozilla Corporation - PEEST analysis 20 million (2007) 11 million (2006)
- 3. rise of ”lifestyle media” (traditional non-interactive media market share is decreasing) [PWC report] today`s media consumer is unique, demanding, engaged [PWC report] Mozilla Corporation - PEEST analysis advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising [IDC]
- 4. Mozilla Corporation - PEEST analysis
- 5. EU is charging Microsoft with anticompetitive behaviour concerning its IE web browser Microsoft’s business practices have fundamentally diminished competition, choice and innovation in how people access the Internet EU is considering forcing OEMs to offer consumers a choice of browser chairperson Mitchell Baker has stated her full support for the EU's conviction that Microsoft's tying of IE to Windows is harmful Mozilla Corporation - PEEST analysis
- 6. Mozilla Corporation - PEEST analysis Thank you for your attention