Mozinar Slides - "How U-Do Local for Enterprise"
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The document is a presentation by Ryan Glass on how U-Haul approaches local marketing for enterprise. It outlines strategies for customer service, local page conversion, and community involvement while emphasizing the importance of understanding customer intent and utilizing effective content marketing. The presentation also discusses the significance of hyper-locality and the use of location-specific content to enhance customer engagement.
Mozinar Slides - "How U-Do Local for Enterprise"
- 1. How U-Do Local for Enterprise by Ryan Glass Join us on Twitter at #Mozinar Questions or problems? Email community@moz.com
- 2. HOW U-DO LOCAL FOR ENTERPRISE PRESENTED BY: RYAN GLASS | @RYANGPHX | #MOZINAR
- 3. Program Manager Online Marketing & Strategy RYAN GLASS | @RYANGPHX | #MOZINAR
- 4. 1999 2011 A HISTORY OF Customer Service RYAN GLASS | @RYANGPHX | #MOZINAR
- 5. WHY WE DO LOCAL RYAN GLASS | @RYANGPHX | #MOZINAR
- 6. COMPANY ETHOS Mr. | Mrs. U-Haul RYAN GLASS | @RYANGPHX | #MOZINAR
- 7. MISTL Mobile Informational Site Health Transactional Local RYAN GLASS | @RYANGPHX | #MOZINAR
- 8. The Customer Demand Local Pages CONVERT (BIG TIME) RYAN GLASS | @RYANGPHX | #MOZINAR
- 9. HOW WE DO LOCAL RYAN GLASS | @RYANGPHX | #MOZINAR
- 10. HOW WE DO LOCAL City vs. Zip RYAN GLASS | @RYANGPHX | #MOZINAR
- 11. City vs. Zip The Other Guys U-Haul PHX
- 12. City vs. Zip MOBILEBRANDED RYAN GLASS | @RYANGPHX | #MOZINAR
- 13. HOW WE DO LOCAL Location Details Pages RYAN GLASS | @RYANGPHX | #MOZINAR
- 14. Location Details RYAN GLASS | @RYANGPHX | #MOZINAR
- 15. Location Details HONESTY: For Better or Worse RYAN GLASS | @RYANGPHX | #MOZINAR
- 16. Location Details Hyper-Local Friendly RYAN GLASS | @RYANGPHX | #MOZINAR
- 17. HOW WE DO LOCAL Center Naming RYAN GLASS | @RYANGPHX | #MOZINAR
- 18. Center Naming Hyperlocal Naming Reflects Community RYAN GLASS | @RYANGPHX | #MOZINAR
- 19. Center Naming City-Wide hierarchy RYAN GLASS | @RYANGPHX | #MOZINAR
- 20. HOW WE DO LOCAL Major City Pages RYAN GLASS | @RYANGPHX | #MOZINAR
- 21. Major City Pages ADDRESS weakness RYAN GLASS | @RYANGPHX | #MOZINAR
- 22. Major City Pages Based on Customer Migration Data RYAN GLASS | @RYANGPHX | #MOZINAR
- 23. Major City Pages HTML Sitemap Useful Resource RYAN GLASS | @RYANGPHX | #MOZINAR
- 24. HOW WE DO LOCAL Historic Reuse Blogs RYAN GLASS | @RYANGPHX | #MOZINAR
- 25. Historic Reuse Blogs Physical Commitment to our Community STAYINGPOWER RYAN GLASS | @RYANGPHX | #MOZINAR
- 26. HOW WE DO LOCAL WANT TO DO MORE RYAN GLASS | @RYANGPHX | #MOZINAR
- 27. Location Specific Copy General Manager Quotes RYAN GLASS | @RYANGPHX | #MOZINAR
- 28. Location Specific Copy Uniquely Valuable Offers RYAN GLASS | @RYANGPHX | #MOZINAR
- 29. 3rd Party Site Reviews Help Customers spread the good word RYAN GLASS | @RYANGPHX | #MOZINAR
- 30. Customer Intent The Golden Goose: Better Understanding of Customer Intent RYAN GLASS | @RYANGPHX | #MOZINAR
- 31. Be Less Shy Community Involvement Disaster Relief Charity Work RYAN GLASS | @RYANGPHX | #MOZINAR
- 32. Off-Page Content Less Press releases; More Articles Better Teaming w/ SocMed & PR RYAN GLASS | @RYANGPHX | #MOZINAR
- 33. Email: Ryan_Glass@uhaul.com Twitter: @RyanGPHX Website: www.uhaul.com Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!