Mr tranter lego bcg matrix
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The document discusses the BCG Matrix, a tool for analyzing business units or product lines based on market share and market growth. It categorizes products as dogs, question marks, cash cows, or stars. It then applies the BCG Matrix to analyze Lego's various product lines, categorizing franchises like Star Wars and City as stars to nurture, while others like Bionicles and Lego Movie are categorized as dogs to divest or plough resources from.
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Mr tranter lego bcg matrix
- 1. BCG Matrix By: Jeremy and Matthew
- 2. What is it?
- 3. Dogs • Low market share • Low market growth • Plough/divest
- 4. Question Marks • High market share • Low market growth • Sow/Plough
- 5. Cash Cows • High market share • Low market growth • Harvest
- 6. Stars • High market share • High market growth • Nuture
- 8. Lego Bricks • Star Wars – Stars – Nurture • Marvel – Question Mark - Sow • City – Dog - Plough • Minecraft – Question Mark – Sow and Nuture • Bionicles – Dog - Plough
- 9. Lego games • Lego Star Wars – Star - Nurture • Lego Batman – Cash cow – Harvest and Sow • Lego LOTR – Dog – Plough • Lego Marvel – Question - Sow • Lego DC – Cash cow - Harvest
- 10. Lego Movie • Lego Movie – Dog - Plough • Lego Movie 2 – Question – Sow or Plough