Ms 06 marketing for managers
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This document provides instructions for students to submit their semester assignments. It includes details like the course code, title, assignment code and coverage. It contains 4 questions related to marketing concepts like product vs service marketing, marketing organization, market segmentation, and marketing research. Students are asked to answer all questions and submit the assignment by a given deadline to their study center coordinator.
Ms 06 marketing for managers
- 1. Dear students get fully solved assignments Send your semester & Specialization name to our mail id : “ help.mbaassignments@gmail.com ” or Call us at : 08263069601 ASSIGNMENT Course Code : MS - 06 Course Title : Marketing for Managers Assignment Code : MS-06/TMA/SEM - II/2015 Coverage : All Blocks Note : Attempt all the questions and submit this assignment on or before 31st October, 2015 to the coordinator of your study centre. Q. 1. (a) “Distinguish between Product Marketing Vs. Services Marketing with suitable illustrations”. Explain why service marketing is considered as more challenging than product marketing. Elaborate with suitable examples. Answer:Marketingproductsandservicescanhave manysimilaritiesaswell as differences. Products and services benefit from adding trust and name recognition into the marketing materials, but products can be impulse purchases whereas services need time for delivery. There are several differencesbetweenmarketingproductsandservices,mostof whichcenteronrelationshipbuilding. These are the 10 factors which explain why managing a product business and a service business is vastlydifferent.See if youcanfigure out,for each of these 10 factors, how theywill impactthe cost structure, the assets, the task of managing, (b) Marketing involves much more than selling and adverting” Discuss. Answer:Time:Sellingaservice alsomeansyou're sellingyourtime.Whenyousell aproduct,there is time invested to create or acquire the product and then it is sold again and again without further time invested.Servicesbytheirverynature are time-intensive activities because there is no way to continue providing a service without continuing to invest time performing the service. Time is an important part of marketing a service because if you
- 2. Q. 2. (a) What are the major objectives of Sales Promotion initiated by firms? Discuss the role and responsibilitiesofa SalesManagers in conceiving and executing such sales promotion programs of any FMCG, company of your choice. Answer:Sales promotion is a tool used to achieve most of the five major promotional objectives: Building Product Awareness – Several sales promotion techniques are highly effective in exposing customers to products for the first time and can serve as key promotional components in the early stages of new product introduction. Additionally, as part of the effort to build product awareness, several sales promotion techniques possess the added advantage of capturing customer information at the time of exposure to the promotion. In this way sales promotion can act as an (b) Discuss the major considerations involved in designing Marketing Organization. Explain taking one example from the following: Answer:The marketing organization is an attribute of marketing plans and campaigns. It is part of the SAP organizational model that enables you to define how your company structures responsibilitiesinitsmarketingactivities.Youuse the marketing organization to map the marketing logical enterprise structure to the organizational units in your company. The marketing organization has the following attributes: Product category Country Q. 3. (a) What is Segmentation? Why and when marketers undertake segmentation activity? Discuss the Segmentation variable you will consider to segment. i) an FMCG product of your choice ii) a 650 C.C. motorcycle targeted at Urban India Answer:Marketsegmentationisamarketingstrategywhichinvolves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers,andprovide supportingdataformarketingplanelements such as positioning to achieve certainmarketingplanobjectives.Businessesmaydevelop product differentiation strategies, or an undifferentiated approach, involving specific (b) What do you understand by the term Marketing Research and discuss its scope and challenges in the Indian business environment. Answer:Marketingresearchis"the processor setof processesthat links the consumers, customers, and end users to the marketer through information — information used to identify and define
- 3. marketingopportunities and problems; generate, refine, and evaluate marketing actions; monitor marketingperformance;andimprove understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." It is the systematic gathering, recording, and Q. 4. (a) As a distribution logistics manager of an e-tailer /on line marketer what are the various physical distribution tasks that you would consider and why? Answer:Ata basic level,anycommercialtransactionthatinvolves a direct sale to a consumer at any point of time may be termed as retailing. It can be the selling of apparel, books, music, footwear, grocery items or other things. Such a retail trade could take place in a shopping mall, a mom-and- popstore,a departmentstore,orina friendlyneighborhoodgroceryshop.Mostof such retail trades that can be done through the brick-and-mortar retailing route can be successfully replicated over the Internet as well. In the traditional sense, the term Retailing referred to the final transaction between a business and a customer (B2C). (b) Discuss the 4 PS of Marketing mix with suitable examples. Discuss the role of packaging as a tool for market development with suitable illustrations. Answer:The term "marketing-mix" was first coined by Neil Borden, the president of the American Marketing Association in 1953. It is still used today to make important decisions that lead to the execution of a marketing plan. The various approaches that are used have evolved over time, especially with the increased use of technology. The marketingmix isa businesstool usedinmarketing andbymarketers.The marketingmix isoften crucial whendeterminingaproductor brand's offer,andisoften associated with the four P's: price, product, promotion, and place. In service marketing, however, the four Ps are expanded to the seven P's or Seven P's to address the different nature of Dear students get fully solved assignments Send your semester & Specialization name to our mail id : “ help.mbaassignments@gmail.com ” or Call us at : 08263069601