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Medulla
Soft
Solutions
for
Mobility
vehicular and pedestrian
micro-simulations
Overview
Infrastructure & Real
Estate Planning
1
Public Transport
and Public Realm
2
Design of
Management
Systems
3
Decision Making &
Consensus
Building
4
Scientific Simulation, Planning and
Optimization Models for Urban Mobility:
Medulla Soft
Solutions
for Mobility
Organization Snapshot
Technology Expertise
Micro, meso and hybrid-
Simulation, Pedestrian
Simulations and 3D Simulations
Recognized and
supported by IIM and DST
Over 100 customers from
diverse industry segments
International Collaborations
TSS || Legion (UK) || Forum 8 (Jap),
University of New South Wales (Aus)
Founded - 2009
A flexible delivery model that
offers top quality and
cost effectiveness
Medulla Soft
Solutions
for Mobility
Our Customers and Industry Verticals
Transit1
DMRC
JMRC
Northern Railways
Konkan Railways
Mumbai Metro Rail
Delhi InternationalAirport
Mumbai International airport
Bangalore Metro Rail
MCD
MMRDA
MCGM
TMC
DDA
BMC
MSRDC
MTSU
GHMC
Delhi Police
NDMC
Urban and Municipal
Authorities
2
Engineering and
Architecture Consultants
3 • S. N. Bhobe & Associates Pvt. Ltd.
• Egis India Consulting Engineers Pvt. Ltd.
• Consolidated Construction Consortium Ltd. (CCCL)
• Intercontinental Consultants and Technocrats Pvt. Ltd
• Consulting Engineers Group Ltd. (CEG)
• LEA Associates South Asia Pvt. Ltd.
• Unihorn India Pvt. Ltd.
• AECOM
• Incubis Consulting
• Kothari Associates
Real Estate Developers3
Piramal Realty Pvt. Ltd.
Gliders Buildcon LLP
Navbharat Potteries
Oberoi Realty Limited
Fifth Wall Builders Pvt. Ltd.
Kukreja Construction Company
Valecha Engineering
Welspun Projects Ltd.
Consolidation Construction Consortium Limited
Lodha Group
Hiranandani Developers
Roma Builders
Rustomjee Group
Ashar Realty
Hubtown Developers
Dosti Group
Kalpataru
Delhi InternationalAirport Ltd.
Municipal Corporations
Public Sector Undertakings
Development and Town Planning Authorities
Defence & Law Enforcement
Real Estate Developers
Academia
Railway, Metro and Airport establishments
Customer Verticals:
MST_Overview
4
Partner & Collaborator Network
LEGION
LTD, UK
Leading Pedestrian Mobility
Simulation Technology
Creators and Consultants
TSS
(AIMSUN),
SPAIN
Leading Traffic Simulation Technology
Creators and Consultants. Pioneers in
City Wide Hybrid and Real Time
Models
MST, INDIA
Leading 3D Simulated
Environment Tech
Creators and Consultants
FORUM 8,
JAPAN
UNSW,
AUSTRALIA
State of the Art Research in Traffic,
Transportation and Disaster
Management
Our Solutions and Research are
supported by Thought and
Technology Leaders from across
the world
MST_Overview
Services and Solutions
Services and Solutions
Medulla Soft
Solutions
for Mobility
Transit
Real Estate Development
Sustainability
Pedestrian Mobility Planning
3D VR Simulated Environments
Traffic and Transportation
Services and Solutions - Traffic & Transportation
City Wide Solutions
• Macro, Meso, Micro and Hybrid model
development
• Traffic Impact Assessment of new
developments
• Optimization of Public Transport Footprint
• Intelligent Transportation System Design
• Real Time Decision Support Systems
• Policy development (Parking, Real
Estate, etc.)
• Socio-Economic measures (Pricing,
Developmental Contributions, etc.)
MST is currently in the process of executing the first ever city wide simulation in India
for the Thane Municipal Corporation
Case Study: Traffic & Transportation
Base Model for South Mumbai
Redevelopment
Solution
Client Mumbai Transformation Support Unit and
Municipal Corporation of Greater Mumbai
Project delivery
period - 2012
Medulla Soft conducted detailed surveys and developed a micro-
simulation base model of the area stretching from Metro Cinema and
CST station to Regal Chowk and Nariman Point in South Mumbai.
Study focus included pedestrian infrastructure, potential parking lot
locations, pedestrianization initiatives, route optimization, road closing
etc. The base model is also being used to evaluate the performance
of a number of proposals for redevelopment of the area.
Project
Description
Services and Solutions - Traffic & Transportation
Network and Corridor
Level Solutions
• Network optimization and
decongestion
• Signal Synchronization
• Road Widening
• New Infrastructure Development
• Junction improvement
• Pedestrianization
Case Study: Network and Corridor Level Solutions
Infrastructure Development Options and
Configuration Analysis for Corridor Improvement
Solution
Client Maharashtra State Road Development
Corporation
Project delivery
period - 2011
Medulla Soft conducted developed a micro and 3D simulation model of
the important western traffic corridor which includes the Bandra Worli
Sea Link as well as the Haji Ali and Cadbury Junctions. We helped
the Empowered Committe of Mumbai to evaluate and review the
performance of a number of infrastructural interventions, including
flyovers and pedestrian walkways with different on/off ramp
configurations and take informed decisions on the way forward.
Project
Description
Services and Solutions
Transit
• BRT, Metro Rail, Airports, Railway
Stations, Bus Terminals
• Station Management and Dispersal
• Integration with Public Realm
• Signal Synchronization
Case Study: Transit
BRT design evaluation, operations optimization
and testing
Solution
Client Egis and Bhopal Municipal Corporation
Project delivery
period - 2010
Medulla Soft modeled the then upcoming Bhopal Bus Rapid
Transit system (micro-simulation as well as 3D) and advised on a
number of issues including bus stop locations, weaving and merging
management, signal optimization, evaluation of Vehicle Actuated
Signals and Transit Priority, fleet performance, bottleneck
management etc. The analysis received appreciation from Dario
Hidalgo, known as the Father of BRT, at the Urban Mobility
Conference later that year.
Project
Description
Services and Solutions
Real Estate Development
• Parking Demand Assessment
• Traffic Impact Assessment
• Design Optimization
• Integration with Public Transport
• Construction Phase Traffic
Management
• Evacuation Planning
• Vertical Simulation
Case Study: Real Estate Development
Public Parking Lot - Demand and Impact AssessmentSolution
Client Piramal Realty and Municipal Corporation of
Greater Mumbai
Project delivery
period - 2013
As empaneled consultants with the MCGM, MST was engaged in by
Piramal Realty for a detailed Parking Demand Assessment and future
Traffic Impact Assessment for their upcoming 50+ story residential
development adjoining the Mumbai Zoo and having a multi level public
parking lot. The analysis included simulation modelling as well as
probabilistic analysis and projection for future parking demand based
on comprehensive surveys.
Project
Description
Services and Solutions
Sustainability
• Walkable Cities
• Environmental impact
• Emissions
• Safety
Case Study: Sustainability
Pedestrianization around Art Gallery and Museum Area
Client Mumbai Traffic Police and Mumbai
Transformation Support Unit
Project delivery
period - 2013
MST was engaged to evaluate and optimize an option for creation of a
pedestrian only area near the Jehangir Art Gallery and National
Gallery of Modern Art at Regal Chowk in Mumbai. This included
adaptation of existing Regal Circle into a larger traffic circle around the
pedestrianized area. Introduction of new signals, traffic rerouting,
changes in existing phases,modified bus movement, drop off area
design and traffic performance were scrutinized as part of the study.
Project
Description
Solution
Services and Solutions
Pedestrian Mobility Planning
• Design Testing and Optimization
• Dispersal, Public Realm
Integration and Crowd
Management
• Transit - Rail, Metro, Bus
Terminals, Airports, Arenas,
• High Rise, Public, Residential
and Commercial Buildings
• Capacity Testing
• Vertical Simulation
• Evacuation planning, testing and
optimization
• Integration with Traffic Network
Case Study: Pedestrian Mobility Planning (Transit)
Metro Station Capacity Testing, Optimization of Dispersal
Optimization, Management of Traffic Interaction
Solution
Client Mumbai Metropolitan Region Development
Authority
Project delivery
period - 2013
Management of boarding and alighting passengers at busy metro
stations and their integration with Public Transport, private transport
and Interim Public Transport is a challenging exercise. MST was
engaged by MMRDA to help analyze the situation in the future, identify
problem areas and suggest design and operational improvements to
resolve the same. A 3D VR was also created to present findings and
discuss action items with the Empowered Committee
Project
Description
Case Study: Pedestrian Evacuation Planning
Disaster Management Simulation FrameworkSolution
Client Disaster Management Cell
Project delivery
period - 2013
A detailed analysis of evacuation performance of a critical public
building was conducted. This involved faithful replication of the building
in a simulation framework, evaluation of multiple scenarios
and identification of design and operational issues. MST was able to
develop an evacuation protocol with non structural design changes
and minor operational changes to achieve a 30% reduction in overall
evacuation time.
Project
Description
Services and Solutions
3D VR Simulated Environments
• Visualization of upcoming
infrastructure
• Urban Planning
• Training, communication,
marketing and consensus
building
• Land Acquisition planning
• Visualization of traffic vehicular
and process simulations
Case Study: 3D VR Simulated Environments
Interactive 3D Virtual Reality Simulated
Environments for Training & Communication
Solution
Client Konkan Rail & Northern Railways
Project delivery
period - 2010
Medulla Soft developed an interactive 3D Virtual Reality Simulated
Environments of the Chenab Rail Bridge, the highest in the world, in
the inaccessible terrain near Reasi in Jammu & Kashmir. The project
work involved integration of high fidelity terrain data from the National
Remote Sensing Agency and visualization of the various stages in
bridge construction for training and communication purposes.
Project
Description
Approach & Delivery
Project Approach & Delivery
1 Research, gap analysis and scoping –
• Spend significant effort in understanding
local issues, identifying stakeholders and
decision makers and structuring appropriate
problem statement and solution hypothesis
2 Data Collection & Analysis –
• Use of Videography and auditable formats
where possible (submissible as supporting
information)
• Context specific forms and surveys
3 Model Development –
• Use of most relevant software and model
resolution for project requirements
• Incorporation of local characteristics
including school traffic, local markets,
encroachments, on street parking, etc
4 Model Validation –
• Expertise in achieving congruity with local
group dynamics and behavioral
characteristics
• Triangulation using different validation
techniques
5 Scenario Development
• Future traffic, modal shifts, land use policies,
development alternatives considered while
developing scenarios for analysis
• Identify feasible solutions, that can be realized on
ground, given the local context of stakeholders and
decision makers
6 Results and recommendations
• Striking presentations with rich visual content, targeted
at stakeholders
• In house capability for rich 3D VR environment – our
experience shows this is critical in consensus building
• Detailed reports and analysis with supporting evidence
and data
• Sustained follow up to achieve eventual objectives
Project management
• Regular meetings with clients and relevant authorities
• Stage wise reports and deliverable linked payments
• Follow through post project with concerned authorities
Your Partners in Possibility
When YOU partner with us, we assure:
top quality in all aspects of work
commitment from our team that will work as your own
skill in solving problems leveraging
cutting edge technology
ownership of work for delivery of relevant solutions
integrity and ethical conduct in business
Thank you for your time
Contact
Rajiv Dinesh
Chief Technocrat
Medulla Soft Technologies Pvt Ltd
Mobile: +91 98100 31622
Tel:+91 120 4729291
rajiv.dinesh@medulla-soft.com

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MST_Overview

  • 2. Overview Infrastructure & Real Estate Planning 1 Public Transport and Public Realm 2 Design of Management Systems 3 Decision Making & Consensus Building 4 Scientific Simulation, Planning and Optimization Models for Urban Mobility: Medulla Soft Solutions for Mobility
  • 3. Organization Snapshot Technology Expertise Micro, meso and hybrid- Simulation, Pedestrian Simulations and 3D Simulations Recognized and supported by IIM and DST Over 100 customers from diverse industry segments International Collaborations TSS || Legion (UK) || Forum 8 (Jap), University of New South Wales (Aus) Founded - 2009 A flexible delivery model that offers top quality and cost effectiveness Medulla Soft Solutions for Mobility
  • 4. Our Customers and Industry Verticals Transit1 DMRC JMRC Northern Railways Konkan Railways Mumbai Metro Rail Delhi InternationalAirport Mumbai International airport Bangalore Metro Rail MCD MMRDA MCGM TMC DDA BMC MSRDC MTSU GHMC Delhi Police NDMC Urban and Municipal Authorities 2 Engineering and Architecture Consultants 3 • S. N. Bhobe & Associates Pvt. Ltd. • Egis India Consulting Engineers Pvt. Ltd. • Consolidated Construction Consortium Ltd. (CCCL) • Intercontinental Consultants and Technocrats Pvt. Ltd • Consulting Engineers Group Ltd. (CEG) • LEA Associates South Asia Pvt. Ltd. • Unihorn India Pvt. Ltd. • AECOM • Incubis Consulting • Kothari Associates Real Estate Developers3 Piramal Realty Pvt. Ltd. Gliders Buildcon LLP Navbharat Potteries Oberoi Realty Limited Fifth Wall Builders Pvt. Ltd. Kukreja Construction Company Valecha Engineering Welspun Projects Ltd. Consolidation Construction Consortium Limited Lodha Group Hiranandani Developers Roma Builders Rustomjee Group Ashar Realty Hubtown Developers Dosti Group Kalpataru Delhi InternationalAirport Ltd. Municipal Corporations Public Sector Undertakings Development and Town Planning Authorities Defence & Law Enforcement Real Estate Developers Academia Railway, Metro and Airport establishments Customer Verticals:
  • 6. 4
  • 7. Partner & Collaborator Network LEGION LTD, UK Leading Pedestrian Mobility Simulation Technology Creators and Consultants TSS (AIMSUN), SPAIN Leading Traffic Simulation Technology Creators and Consultants. Pioneers in City Wide Hybrid and Real Time Models MST, INDIA Leading 3D Simulated Environment Tech Creators and Consultants FORUM 8, JAPAN UNSW, AUSTRALIA State of the Art Research in Traffic, Transportation and Disaster Management Our Solutions and Research are supported by Thought and Technology Leaders from across the world
  • 10. Services and Solutions Medulla Soft Solutions for Mobility Transit Real Estate Development Sustainability Pedestrian Mobility Planning 3D VR Simulated Environments Traffic and Transportation
  • 11. Services and Solutions - Traffic & Transportation City Wide Solutions • Macro, Meso, Micro and Hybrid model development • Traffic Impact Assessment of new developments • Optimization of Public Transport Footprint • Intelligent Transportation System Design • Real Time Decision Support Systems • Policy development (Parking, Real Estate, etc.) • Socio-Economic measures (Pricing, Developmental Contributions, etc.) MST is currently in the process of executing the first ever city wide simulation in India for the Thane Municipal Corporation
  • 12. Case Study: Traffic & Transportation Base Model for South Mumbai Redevelopment Solution Client Mumbai Transformation Support Unit and Municipal Corporation of Greater Mumbai Project delivery period - 2012 Medulla Soft conducted detailed surveys and developed a micro- simulation base model of the area stretching from Metro Cinema and CST station to Regal Chowk and Nariman Point in South Mumbai. Study focus included pedestrian infrastructure, potential parking lot locations, pedestrianization initiatives, route optimization, road closing etc. The base model is also being used to evaluate the performance of a number of proposals for redevelopment of the area. Project Description
  • 13. Services and Solutions - Traffic & Transportation Network and Corridor Level Solutions • Network optimization and decongestion • Signal Synchronization • Road Widening • New Infrastructure Development • Junction improvement • Pedestrianization
  • 14. Case Study: Network and Corridor Level Solutions Infrastructure Development Options and Configuration Analysis for Corridor Improvement Solution Client Maharashtra State Road Development Corporation Project delivery period - 2011 Medulla Soft conducted developed a micro and 3D simulation model of the important western traffic corridor which includes the Bandra Worli Sea Link as well as the Haji Ali and Cadbury Junctions. We helped the Empowered Committe of Mumbai to evaluate and review the performance of a number of infrastructural interventions, including flyovers and pedestrian walkways with different on/off ramp configurations and take informed decisions on the way forward. Project Description
  • 15. Services and Solutions Transit • BRT, Metro Rail, Airports, Railway Stations, Bus Terminals • Station Management and Dispersal • Integration with Public Realm • Signal Synchronization
  • 16. Case Study: Transit BRT design evaluation, operations optimization and testing Solution Client Egis and Bhopal Municipal Corporation Project delivery period - 2010 Medulla Soft modeled the then upcoming Bhopal Bus Rapid Transit system (micro-simulation as well as 3D) and advised on a number of issues including bus stop locations, weaving and merging management, signal optimization, evaluation of Vehicle Actuated Signals and Transit Priority, fleet performance, bottleneck management etc. The analysis received appreciation from Dario Hidalgo, known as the Father of BRT, at the Urban Mobility Conference later that year. Project Description
  • 17. Services and Solutions Real Estate Development • Parking Demand Assessment • Traffic Impact Assessment • Design Optimization • Integration with Public Transport • Construction Phase Traffic Management • Evacuation Planning • Vertical Simulation
  • 18. Case Study: Real Estate Development Public Parking Lot - Demand and Impact AssessmentSolution Client Piramal Realty and Municipal Corporation of Greater Mumbai Project delivery period - 2013 As empaneled consultants with the MCGM, MST was engaged in by Piramal Realty for a detailed Parking Demand Assessment and future Traffic Impact Assessment for their upcoming 50+ story residential development adjoining the Mumbai Zoo and having a multi level public parking lot. The analysis included simulation modelling as well as probabilistic analysis and projection for future parking demand based on comprehensive surveys. Project Description
  • 19. Services and Solutions Sustainability • Walkable Cities • Environmental impact • Emissions • Safety
  • 20. Case Study: Sustainability Pedestrianization around Art Gallery and Museum Area Client Mumbai Traffic Police and Mumbai Transformation Support Unit Project delivery period - 2013 MST was engaged to evaluate and optimize an option for creation of a pedestrian only area near the Jehangir Art Gallery and National Gallery of Modern Art at Regal Chowk in Mumbai. This included adaptation of existing Regal Circle into a larger traffic circle around the pedestrianized area. Introduction of new signals, traffic rerouting, changes in existing phases,modified bus movement, drop off area design and traffic performance were scrutinized as part of the study. Project Description Solution
  • 21. Services and Solutions Pedestrian Mobility Planning • Design Testing and Optimization • Dispersal, Public Realm Integration and Crowd Management • Transit - Rail, Metro, Bus Terminals, Airports, Arenas, • High Rise, Public, Residential and Commercial Buildings • Capacity Testing • Vertical Simulation • Evacuation planning, testing and optimization • Integration with Traffic Network
  • 22. Case Study: Pedestrian Mobility Planning (Transit) Metro Station Capacity Testing, Optimization of Dispersal Optimization, Management of Traffic Interaction Solution Client Mumbai Metropolitan Region Development Authority Project delivery period - 2013 Management of boarding and alighting passengers at busy metro stations and their integration with Public Transport, private transport and Interim Public Transport is a challenging exercise. MST was engaged by MMRDA to help analyze the situation in the future, identify problem areas and suggest design and operational improvements to resolve the same. A 3D VR was also created to present findings and discuss action items with the Empowered Committee Project Description
  • 23. Case Study: Pedestrian Evacuation Planning Disaster Management Simulation FrameworkSolution Client Disaster Management Cell Project delivery period - 2013 A detailed analysis of evacuation performance of a critical public building was conducted. This involved faithful replication of the building in a simulation framework, evaluation of multiple scenarios and identification of design and operational issues. MST was able to develop an evacuation protocol with non structural design changes and minor operational changes to achieve a 30% reduction in overall evacuation time. Project Description
  • 24. Services and Solutions 3D VR Simulated Environments • Visualization of upcoming infrastructure • Urban Planning • Training, communication, marketing and consensus building • Land Acquisition planning • Visualization of traffic vehicular and process simulations
  • 25. Case Study: 3D VR Simulated Environments Interactive 3D Virtual Reality Simulated Environments for Training & Communication Solution Client Konkan Rail & Northern Railways Project delivery period - 2010 Medulla Soft developed an interactive 3D Virtual Reality Simulated Environments of the Chenab Rail Bridge, the highest in the world, in the inaccessible terrain near Reasi in Jammu & Kashmir. The project work involved integration of high fidelity terrain data from the National Remote Sensing Agency and visualization of the various stages in bridge construction for training and communication purposes. Project Description
  • 27. Project Approach & Delivery 1 Research, gap analysis and scoping – • Spend significant effort in understanding local issues, identifying stakeholders and decision makers and structuring appropriate problem statement and solution hypothesis 2 Data Collection & Analysis – • Use of Videography and auditable formats where possible (submissible as supporting information) • Context specific forms and surveys 3 Model Development – • Use of most relevant software and model resolution for project requirements • Incorporation of local characteristics including school traffic, local markets, encroachments, on street parking, etc 4 Model Validation – • Expertise in achieving congruity with local group dynamics and behavioral characteristics • Triangulation using different validation techniques 5 Scenario Development • Future traffic, modal shifts, land use policies, development alternatives considered while developing scenarios for analysis • Identify feasible solutions, that can be realized on ground, given the local context of stakeholders and decision makers 6 Results and recommendations • Striking presentations with rich visual content, targeted at stakeholders • In house capability for rich 3D VR environment – our experience shows this is critical in consensus building • Detailed reports and analysis with supporting evidence and data • Sustained follow up to achieve eventual objectives Project management • Regular meetings with clients and relevant authorities • Stage wise reports and deliverable linked payments • Follow through post project with concerned authorities Your Partners in Possibility
  • 28. When YOU partner with us, we assure: top quality in all aspects of work commitment from our team that will work as your own skill in solving problems leveraging cutting edge technology ownership of work for delivery of relevant solutions integrity and ethical conduct in business
  • 29. Thank you for your time Contact Rajiv Dinesh Chief Technocrat Medulla Soft Technologies Pvt Ltd Mobile: +91 98100 31622 Tel:+91 120 4729291 rajiv.dinesh@medulla-soft.com