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MSU 2012

G
Gradwoh2

The document discusses Old Town Lansing and the Old Town Commercial Association (OTCA). It describes the OTCA's efforts to promote local businesses and events in Old Town Lansing through initiatives focused on promotions, design, organization, economic restructuring, and community engagement. Major events organized by OTCA to bring the community together and drive business include Taste & Tour of Old Town, Chalk of the Town, Scrapfest, Turner Street Outdoor Theater, Oktoberfest, Dickens Village, and the Festival of the Moon & Sun.

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Old Town Lansing Tuesday, December 4, 2012
MY STORY •East Lansing Native •MSU •Part Time Jobs •Wharton Center •MSU Department of Dance •Michael Patrick Shiels Radio Show •Old Town Commercial Association Tuesday, December 4, 2012
Tuesday, December 4, 2012
LOCATION Tuesday, December 4, 2012
Main Street in Lansing Tuesday, December 4, 2012
HISTORY Tuesday, December 4, 2012
HISTORY Tuesday, December 4, 2012
HISTORY BEFORE MAIN STREET Tuesday, December 4, 2012
HISTORY BEFORE MAIN STREET Tuesday, December 4, 2012
HISTORY BEFORE MAIN STREET Tuesday, December 4, 2012
OLD TOWN MAIN STREET Tuesday, December 4, 2012
OLD TOWN MAIN STREET Tuesday, December 4, 2012
Tuesday, December 4, 2012
Tuesday, December 4, 2012
Tuesday, December 4, 2012
Old Town Commercial Association Tuesday, December 4, 2012
The Four Point Approach -Plus one Promotions Design Organization Economic Restructuring ROOT Group Tuesday, December 4, 2012
Promotions Taste & Tour of Old Town Chalk of the Town Festival of the Moon & Sun Turner Street Outdoor Theater Oktoberfest Dickens Village/Scrooge Scramble 5K Tuesday, December 4, 2012
Design Plant Swap Community Clean Up Pickin’ Up Old Town Campaign General Beautification of Old Town Benches & Banners Mural Projects Tuesday, December 4, 2012
Organization Annual Meeting Sponsorship Membership Joint Mixer Compassionate Feast Popcorn Tins Pancake Flip-off Tuesday, December 4, 2012
Economic Restructuring Wake Up Old Town * Business Assistance Team Brokers Luncheon * Business Planning Guide Tuesday, December 4, 2012
Root Group Maintaining the River Trail Community Block Party Farmers Market Community Garden Tuesday, December 4, 2012
EVENTS ARE WHAT KEEP OUR PROGRAM ALIVE Tuesday, December 4, 2012
Calendar at OTCA • February •July ★Annual Meeting ★Turner Street Outdoor Theater •April •August ★Taste & Tour of Old Town ★JazzFest ★Broker Luncheon •September •May ★BluesFest ★Community Clean Up •October •June ★Old Town Oktoberfest ★Chalk of the Town •November ★Scrapfest ★Compassionate Feast ★Festival of the Moon & Sun •December ★Dickens Village/Scrooge Scramble Tuesday, December 4, 2012
PROMOTIONS TASTE & TOUR OF OLD TOWN Tuesday, December 4, 2012
Promotions CHALK OF THE TOWN Tuesday, December 4, 2012
PROMOTIONS SCRAPFEST TEXT VIDEO Tuesday, December 4, 2012
PROMOTIONS SCRAPFEST Tuesday, December 4, 2012
PROMOTIONS SCRAPFEST Tuesday, December 4, 2012
PROMOTIONS SCRAPFEST Tuesday, December 4, 2012
PROMOTIONS TURNER ST. OUTDOOR THEATER OOR OUTD T E R R THEA DOO OUT AT E R THE OOR R OUTD T E R DOO OUT AT E R THEA THE Tuesday, December 4, 2012
PROMOTIONS DICKENS VILLAGE Tuesday, December 4, 2012
FESTIVAL SEASON Tuesday, December 4, 2012
FESTIVAL OF THE MOON & SUN 5 MONTH PLANNING PROCESS 1 COMMITTEE HOURS OF TASKS $35000 RAISED Tuesday, December 4, 2012
THE ELEMENTS DESIGN PROMOTION MATERIALS FOOD VENDORS DRINK VENDORS MEDIA SUPPLIES MERCHANDISE SPONSORS VIP LAYOUT VOLUNTEERS ENTERTAINMENT TRANSPORTATION Tuesday, December 4, 2012
HOW TO MAKE A OLD FESTIVAL NEW... Tuesday, December 4, 2012
FESTIVAL OF THE MOON & SUN Tuesday, December 4, 2012
FESTIVAL OF THE MOON & SUN Tuesday, December 4, 2012
FESTIVAL OF THE MOON & SUN VIDEO Tuesday, December 4, 2012
OLD TOWN OKTOBERFEST Tuesday, December 4, 2012
OLD TOWN OKTOBERFEST Tuesday, December 4, 2012
SO HOW DOES ALL THE MAGIC HAPPEN GET THE BEST PEOPLE / COMMITTEES ORGANIZATION PASSION DEPENDENCY SHOWCASING OUR COMMUNITY - OLD TOWN Tuesday, December 4, 2012
INTERNING AT OTCA Tuesday, December 4, 2012
COMMUNICATION INTERNSHIP Execute all aspects of one major event in Old Town including: Securing sponsors, vendors, entertainment Coordinating day of event Write press releases and monthly newsletter stories Develop social media campaigns Work with local businesses and execute beautification projects Create website and advertising copy Tuesday, December 4, 2012
DESIGN INTERNSHIP Monthly City Pulse Ads OTCA Branding Materials Festival & Event Posters All event collateral materials Website design Tuesday, December 4, 2012
Tuesday, December 4, 2012
THANK YOU Tuesday, December 4, 2012
LOUISE GRADWOHL EXECUTIVE DIRECTOR OLD TOWN COMMERCIAL ASSOCIATION louise@oldtownmainstreet.org Tuesday, December 4, 2012

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MSU 2012

  • 1. Old Town Lansing Tuesday, December 4, 2012
  • 2. MY STORY •East Lansing Native •MSU •Part Time Jobs •Wharton Center •MSU Department of Dance •Michael Patrick Shiels Radio Show •Old Town Commercial Association Tuesday, December 4, 2012
  • 5. Main Street in Lansing Tuesday, December 4, 2012
  • 8. HISTORY BEFORE MAIN STREET Tuesday, December 4, 2012
  • 9. HISTORY BEFORE MAIN STREET Tuesday, December 4, 2012
  • 10. HISTORY BEFORE MAIN STREET Tuesday, December 4, 2012
  • 11. OLD TOWN MAIN STREET Tuesday, December 4, 2012
  • 12. OLD TOWN MAIN STREET Tuesday, December 4, 2012
  • 16. Old Town Commercial Association Tuesday, December 4, 2012
  • 17. The Four Point Approach -Plus one Promotions Design Organization Economic Restructuring ROOT Group Tuesday, December 4, 2012
  • 18. Promotions Taste & Tour of Old Town Chalk of the Town Festival of the Moon & Sun Turner Street Outdoor Theater Oktoberfest Dickens Village/Scrooge Scramble 5K Tuesday, December 4, 2012
  • 19. Design Plant Swap Community Clean Up Pickin’ Up Old Town Campaign General Beautification of Old Town Benches & Banners Mural Projects Tuesday, December 4, 2012
  • 20. Organization Annual Meeting Sponsorship Membership Joint Mixer Compassionate Feast Popcorn Tins Pancake Flip-off Tuesday, December 4, 2012
  • 21. Economic Restructuring Wake Up Old Town * Business Assistance Team Brokers Luncheon * Business Planning Guide Tuesday, December 4, 2012
  • 22. Root Group Maintaining the River Trail Community Block Party Farmers Market Community Garden Tuesday, December 4, 2012
  • 23. EVENTS ARE WHAT KEEP OUR PROGRAM ALIVE Tuesday, December 4, 2012
  • 24. Calendar at OTCA • February •July ★Annual Meeting ★Turner Street Outdoor Theater •April •August ★Taste & Tour of Old Town ★JazzFest ★Broker Luncheon •September •May ★BluesFest ★Community Clean Up •October •June ★Old Town Oktoberfest ★Chalk of the Town •November ★Scrapfest ★Compassionate Feast ★Festival of the Moon & Sun •December ★Dickens Village/Scrooge Scramble Tuesday, December 4, 2012
  • 25. PROMOTIONS TASTE & TOUR OF OLD TOWN Tuesday, December 4, 2012
  • 26. Promotions CHALK OF THE TOWN Tuesday, December 4, 2012
  • 27. PROMOTIONS SCRAPFEST TEXT VIDEO Tuesday, December 4, 2012
  • 28. PROMOTIONS SCRAPFEST Tuesday, December 4, 2012
  • 29. PROMOTIONS SCRAPFEST Tuesday, December 4, 2012
  • 30. PROMOTIONS SCRAPFEST Tuesday, December 4, 2012
  • 31. PROMOTIONS TURNER ST. OUTDOOR THEATER OOR OUTD T E R R THEA DOO OUT AT E R THE OOR R OUTD T E R DOO OUT AT E R THEA THE Tuesday, December 4, 2012
  • 32. PROMOTIONS DICKENS VILLAGE Tuesday, December 4, 2012
  • 34. FESTIVAL OF THE MOON & SUN 5 MONTH PLANNING PROCESS 1 COMMITTEE HOURS OF TASKS $35000 RAISED Tuesday, December 4, 2012
  • 35. THE ELEMENTS DESIGN PROMOTION MATERIALS FOOD VENDORS DRINK VENDORS MEDIA SUPPLIES MERCHANDISE SPONSORS VIP LAYOUT VOLUNTEERS ENTERTAINMENT TRANSPORTATION Tuesday, December 4, 2012
  • 36. HOW TO MAKE A OLD FESTIVAL NEW... Tuesday, December 4, 2012
  • 37. FESTIVAL OF THE MOON & SUN Tuesday, December 4, 2012
  • 38. FESTIVAL OF THE MOON & SUN Tuesday, December 4, 2012
  • 39. FESTIVAL OF THE MOON & SUN VIDEO Tuesday, December 4, 2012
  • 40. OLD TOWN OKTOBERFEST Tuesday, December 4, 2012
  • 41. OLD TOWN OKTOBERFEST Tuesday, December 4, 2012
  • 42. SO HOW DOES ALL THE MAGIC HAPPEN GET THE BEST PEOPLE / COMMITTEES ORGANIZATION PASSION DEPENDENCY SHOWCASING OUR COMMUNITY - OLD TOWN Tuesday, December 4, 2012
  • 43. INTERNING AT OTCA Tuesday, December 4, 2012
  • 44. COMMUNICATION INTERNSHIP Execute all aspects of one major event in Old Town including: Securing sponsors, vendors, entertainment Coordinating day of event Write press releases and monthly newsletter stories Develop social media campaigns Work with local businesses and execute beautification projects Create website and advertising copy Tuesday, December 4, 2012
  • 45. DESIGN INTERNSHIP Monthly City Pulse Ads OTCA Branding Materials Festival & Event Posters All event collateral materials Website design Tuesday, December 4, 2012
  • 48. LOUISE GRADWOHL EXECUTIVE DIRECTOR OLD TOWN COMMERCIAL ASSOCIATION louise@oldtownmainstreet.org Tuesday, December 4, 2012