MSUL ppt.
Download as PPTX, PDF1 like1,340 views
Maruti Suzuki aims to be the leader in the Indian automobile industry by 2011. Their mission includes modernizing the Indian auto industry, developing and selling cars faster for less, and producing more fuel efficient vehicles. They have released new models like the Kizashi, Ertiga, and a new SX4 hybrid. As strengths, Maruti has contemporary Japanese technology, management practices, and a first mover advantage in India. Opportunities include new technologies, strong distribution networks, and entering mixed fuel markets. Threats include new entrants to India, changes in market structure, and government shareholding levels.
MSUL ppt.
- 1. MARUTI SUZUKI SWOT Analysis
- 2. VISION
- 3. Maruti Suzuki Vision 2011 •“The Leader in the Indian Automobile Industry •Creating Customer Delight and Shareholder's Wealth”
- 4. MISSION
- 5. MISSION 360 • Modernization of the Indian Automobile Industry. • Developing cars faster and selling them for less. • Production of fuel-efficient vehicles to conserve scarce resources. • Have a consolidated market cap of 60% by the year 2014.
- 6. WHAT’S NEW
- 7. New Releases Cars • Kizashi • Ertiga Technology • K10 Technology • Product Variations in several old models.
- 8. KIZASHI
- 9. Ertiga
- 10. THE NEW SX4 HYBRID
- 12. SWOT Analysis
- 14. Strengths • Contemporary Technology • Application of Japanese Managerial practices
- 15. Strengths • First Mover Advantage • Government Share position counted up to 15% until the year 2011.
- 16. Strengths • Brilliant HR Organization • A wonderful working culture • Well Co-ordinated Ancillary-Manufacturer relationship
- 17. WEAKNESS
- 18. Weakness • Still depends upon SUZUKI COPORATION JAPAN for Tech. Support. • “Poor Man’s Car”
- 19. Weakness • Bureaucracy • Technological disadvantages over German/Korean Counterparts
- 23. Opportunities • EVO Technology • Brilliant Distribution network/After- sales/pricing strategy • Entry into mixed fuel category.
- 24. Opportunities • Competitors lack economies of scale. • Creation of new Luxury/Sports class.
- 27. THREAT
- 29. Threats • New Entrants like Nissan, Renault, Volvo, VW, Force India, Skoda etc. • New Market Structure • Govt. Share hold.
- 30. Threats • Fuel Restrictions • Old competitor
- 31. THANK YOU