Mtech design services 2005
0 likes108 views
This document discusses how design can be used as a tool to reinvent businesses and differentiate products. It provides examples of how MTech Engineering has helped companies with new product development, brand creation, and implementing design processes. One case study discussed the redesign of a cordless phone for the US market, which improved branding, aesthetics, and user experience. The document promotes MTech's design services and expertise in helping clients transform their businesses through design.
Mtech design services 2005
- 1. MTECHENGINEERINGCO.,LTD.2005 Re-inventing your business - using design as a vehicle for change MTECH Design Services
- 2. MTECHENGINEERINGCO.,LTD.2005 COMMODITY PRODUCT TECHNOLOGY PRODUCT PROLIFERATION BUSINESSTRENDS BUSINESSIMPACT MANUFACTURING COMPANY LOCAL GLOBAL Need to differentiate Brand strength Perceived value through design Customer centric Total experience - partnership - smart business World class
- 3. MTECHENGINEERINGCO.,LTD.2005 new products marketing design manufacture new products need to be developed in less time with reduced risk
- 4. MTECHENGINEERINGCO.,LTD.2005 Making the difference Process Local Global Technology Cost + Quality + Time
- 5. MTECHENGINEERINGCO.,LTD.2005 Expertise • Professor Philip Gray – Graduated from the Royal College of Art in 1970 with a Masters Degree in Industrial Design – Founder of Quadro Consulting Limited. – 33 years experience in design and development including holding board positions for the last 17 years.
- 6. MTECHENGINEERINGCO.,LTD.2005 PRE.VU Inventor WINS major awards • London, February 21st 2006 - Morag Hutcheon, the inventor of pre.vu, , the new, soon-tobe- launched CD packaging technology that allows samples of music to be played directly through a speaker integrated into a standard CD jewel case, has won two major awards at the highly prestigious British Female Inventor & Innovator of The Year (BFIIN) Forum and Awards which took place today at The Guildhall, London EC1. Morag Hutcheon won the top award ‘Female Inventor of The Year’ as well as the ‘Product Development of The Year’ prize.
- 7. MTECHENGINEERINGCO.,LTD.2005 Collaborative Process map starts and finishes with the customer Customer Customer Multi team skilled Marketing Design Manufacturing The quality of execution makes the product
- 8. MTECHENGINEERINGCO.,LTD.2005 Virtual Product Development - by CATIA
- 9. MTECHENGINEERINGCO.,LTD.2005 consumer needs technology engineering and manufacturing brand values the product design balancing the ingredients the heart and soul of your business
- 10. MTECHENGINEERINGCO.,LTD.2005 C A S E S T U D I E S
- 11. MTECHENGINEERINGCO.,LTD.2005 § Process improvement – new product development moving from manufacturing led to customer focused § Brand values creation and dual brand strategy § Design guidelines § Industrial design § Consumer research (validation) § Implementation (right through the production process)
- 12. MTECHENGINEERINGCO.,LTD.2005 Brand values Pleasure in use Classic(al) style High perceived quality Defining a set of values that demonstrates what makes you unique
- 17. MTECHENGINEERINGCO.,LTD.2005 5.8GHz cordless phone for USA innovative branding on antennae different approach to case moulding creating an original aesthetic introduction of pressed metal part to reflect trends in other consumer electronics products (MP3 players etc) iconic graphic treatment of speaker button giving greater clarity of function high quality execution of the logo
- 19. MTECHENGINEERINGCO.,LTD.2005 § Process improvement – new product development § Consumer research (identifying and qualifying new opportunities) § Brand values creation § Product creation § Industrial design § CATIA PLM solution deployment
- 20. MTECHENGINEERINGCO.,LTD.2005 performance driven offers a helping hand designed for all Brand values
- 21. MTECHENGINEERINGCO.,LTD.2005 Weigh scale and fat monitor with remote read out
- 22. MTECHENGINEERINGCO.,LTD.2005 27 mandays from concept to tooling model
- 23. MTECHENGINEERINGCO.,LTD.2005 Our experience: AT&T BT Dataflex Cable & Wireless Eurotel NTL Philips Siemens Vtech IDT Yusan § Strategic workshops § Brand values/positioning § Visual brand language § Market research § Concept design § Design development § Graphics and packaging § Prototyping § ‘art to part’ 3D CAD/CAM § Product data management § Product Lifecycle management
- 24. MTECHENGINEERINGCO.,LTD.2005 Q UA D RO CONSULTING DESIGN in the MAKING § Hong Kong, China § Guangzhou, China § Buckland near Cambridge UK thank you