Mttp
- 1. Pelan Transformasi Pelancongan Malaysia (Malaysia Tourism Transformation Plan) 2020:36:168 Mesyuarat Jawatankuasa Kebangsaan Pembangunan Sumber Manusia Dalam Bidang Pelancongan (NTHRDC) Bil. 1/ 2010 22 Disember 2010
- 2. Starting Position Kedudukan Malaysia dari segi pendapatan dan jumlah ketibaan pelancong Pendapatan Pelancong (1990-2009) Jumlah Ketibaan Pelancong (1990-2009) Receipts Arrivals RM Bn Mn +12% +9% +6% +14% 53.4 22.1 23.6 49.6 21.0 46.1 17.5 36.3 16.4 32.0 15.7 29.7 12.8 13.3 25.8 24.2 10.2 10.6 21.3 17.3 7.4 7.2 7.5 7.1 7.9 10.4 12.3 5.8 6.0 6.5 6.2 5.6 8.3 9.2 9.7 8.6 4.5 4.3 4.6 5.1 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 Kedudukan di peringkat global (2009) Kedudukan di peringkat global (2009) Pendapatan Pelancong #13 Kedatangan Pelancong #9 Source: Tourism Malaysia, UNWTO, Team analysis 1
- 3. Aspiration Our aspiration moving forward: grow tourism GNI to RM104 Bn by focusing on enhancing yields Target: Incremental GNI Key strategic focus on enhancing yield per visitor impact of RM70Bn by 2020 3x 168 Tourist 53 Tourism receipts GNI RM34 Bn (Bn) 2009 2020 today RM1 bn/week RM3 bn/week + 1.5x 36 # arrivals 24 Growth (Mn) RM70 Bn aspiration 2009 2020 2x Spend/ 4,675 = YIELD arrival 2,260 (RM) Tourism 2009 2020 GNI RM104 Bn 2020 Global #13 globally Top 10 globally ranking in receipts in receipts 2
- 4. Initiatives Untuk mencapai pertumbuhan yang disasarkan, 12 projek berimpak tinggi merentas 5 tema telah dikenalpasti…. Tourism with GNI of RM94Bn Events, Affordable Luxury Nature Family Business Entertainment and (i.e. shopping) adventure Fun Tourism Spa & Sports 1• Duty free for 4• Malaysia as the 5• 1 new large 7• Target more 10 Establish • wider range of preeminent global Integrated Resort international Malaysia as a goods biodiversity hub events leading Business – rainforest & Tourism marine discovery 6• Straits Riviera: 8• Establish destination 2• BB-KLCC as centres Increase dedicated premier shopping (together with competitiveness entertainment district parks & garden) in high-end cruise zones – new and + urban enhanced live redevelopment of • Spa & Sports bio-diversity 9 3• 3 new premium sites port landing area (golf, angling) outlets 11 Connectivity (greater focus on medium connectivity to support growth) 12 Hotels (ensuring adequate supply with better mix, better rates) Supporting requirements (Marketing, Visa, Funding, Human Capital, Tourism Environment) These 12 projects will deliver RM28 Bn in GNI impact 3
- 5. GLOBAL TREND OF EMPLOYMENT IN TOURISM INDUSTRY The sector is projected to have significant employment growth from 8.1% of total employment in 2010 (1 out of every 12.3 jobs, globally) to 9.2% of total employment by 2020 (1 out of every 10.9 jobs). (International Labor Organization, Geneva, November 2010) 4
- 6. Employment in the related Year Total employment Share of employment tourism industries in the related tourism industries to total Annual employment (‘000) person percentage (‘000) person change (%) 2000 1,531.1 .. 9,269.2 16.5 2001 1,323.4 -13.6 9,357.0 14.1 2002 1,402.1 5.9 9,542.6 14.7 2003 1,472.8 5.0 9,869.7 14.9 2004 1,503.2 2.1 9,979.5 15.1 2005 1,511.5 0.6 10,045.4 15.0 2006 1,554.6 2.9 10,275.4 15.1 2007 1,568.8 0.9 10,538.1 14.9 2008 1,677.6 6.9 10,659.6 15.7 2009 1,759.5 4.9 10,897.3 16.1 Data sources: LFS, DOSM 5 5
- 7. Accommodation services for visitors 8.9% Passenger transport Other tourism industries services 13.3% Cultural, sports 8.6% and recreational industry 3.7% Travel agencies and other reservation services industry 2.0% Retail trade industry 28.7% Food and beverage serving industry 34.9% Data sources: LFS, DOSM 6 6