Muhammad zubair assignment 2
- 1. A CRASH COURSE ON CREATIVITY ASSIGNMENT NO. 2 OBSERVATION LAB SUBMITTED BY MUHAMMAD ZUBAIR
- 2. Haroon’s - A Leading Gift Shop of the City Outlook and decor does half of their selling The best part is they spend a lot on the outlook and temporarily change it according to the occasion
- 3. ‘GIFT’ is a wide product category and this store knows it. Just have a look, they have so much stuff and so many gift ideas. As a whole, the products are quite unrelated, but the merchandising is pretty good, thus providing the consumer with maximum convenience.
- 4. Ok, weak point; the attendants are not very helpful and they’re not fully aware either. Seems like their prime purpose is to keep a watch for shop lifters. Another weak point; although everything is pretty and presentable, they could really consider improving the quality. Again, effective merchandising; the upper story has bigger items, clocks, rugs, lamps, etc.
- 5. METRO – The Biggest Mart of the City Its huge, it has an adequate parking space, it has reasonable security measures and its the pioneer in big box-stores in the city
- 6. Not only can you find almost everything at this store, one can see that Another various brands in a plus, the product category have corridors are spent quite a lot to acquire expansive a noticeable presence. and broad Yet another plus; Amazing Bundle Offers – The discount deals are a delight.
- 7. What’s Bad? Since it is a mega-mart, yet the space is limited, and brands fight for the best and the maximum space available. As a result, some brands don’t make it to the shelves, probably as a result of their bid not being good enough, despite having a demand at consumer level. Alternatives are not always as good as the preferred brand, and this shadows the idea of customer-convenience at mega-marts, as they’d have to go an extra mile to get the preferred products. Bundle offer, although great should be coupled with the option of buying single units to fit the needs of individuals.
- 8. RAHAT BAKERS – A Popular Bakery
- 9. The quality is great and the prices reasonable. The service is quick and they have the capacity to deliver on large scale. Along with the regular The pizzas are baked fresh flavors, a wide variety and the ice-cream parlour of seasonal tastes is extension makes it all the also available. more worth it.
- 10. What can they improve on? Since they’re really famous, it is really busy inside, and due to the work burden, the staff may be found to be rude, although such cases are rare. Also, the setup is really simple and plain. They can change it a little bit to add some design to the shop.
- 11. COOCO’S DEN – A Traditional Cuisine So this place does not stand out as far as the façade is concerned. Although, good restaurants usually expand on word-of-mouth basis, the outlook is nonetheless important. Also, if you miss that tiny board, you won’t be able to locate this restaurant.
- 12. The paintings are made by the owner, who is a renowned artist. Most of these works are his portrayal of something that has moved him a lot – prostitution. Everything about this place is traditional and artistic – from where it’s located to the architecture and probably this building, which date back to the Mughal era. One observation though, is that the new furniture is in sharp contrast with the old traditional one. See the chairs, not that classy.
- 13. The roof is a splendid place to be at, especially at night with a view of ‘Badshahi Mosque’ at the back. But the seating is not impressive at all. The tables are really old fashioned with marble on top, and the wrought-iron chairs! Not a very comfortable seating arrangement I’d say. It is almost a turn-off to note that all this roof-top is counting on is food, which is good, and that enchanting view.
- 14. SHOE PLANET – The One-Stop for All Shoe Brands
- 15. This is a place where shoes of many known brands can be found. The layout is brand-wise; every brand has a corner or a shelf, branded with the logo and displaying it’s products and accessories. Handbags are a new addition to their offerings now. Women can go crazy much faster now!!!
- 16. Although its a good place, but the staff is slow. They’ll take time to respond. Some corners are much better lit and the layout is far more eye catchy than that of others. Just see the contrast between this image and the last one.
- 17. FAZAL SWEETS & BAKERS – A Traditional Sweet House It can be categorized as a convenience-sweet- shop and bakery. It doesn’t attract anyone who wants to window shop, just the people who have a real purchase to make. Thus, not a very impressive outlook. Nonetheless, they’re an old foundation and are famous for quality traditional sweets called ‘Mithai’.
- 18. This ‘Mithai’ is sold per Kilogram. Would’ve helped if there were price tags. Good thing is, it seems like they haven’t missed out on any variety. Everything in traditional south-asian ‘Mithai’ is on the shelf.
- 19. There is a huge margin to improve for them. They have not diversified into other baking, which their competitors have. You will not fancy cakes and cookies at this store. Although, they are pretty good at what they’re known for, still, they could always do better. Also, the layout is pretty boring. Doesn’t really do an effort to keep you in the shop.
- 20. THANK YOU