Mulaa is a direct sales platform that allows solo entrepreneurs and thought leaders to sell their products online through social media platforms like Instagram, WhatsApp, and email without needing website development or ecommerce experience. It provides tools like a payment integration, ability to host content and products, retargeting capabilities, and analytics to help users more easily convert social media audiences into customers and reduce the time it takes to make sales. The platform aims to offer a simpler alternative to solo entrepreneurs than building their own ecommerce sites or relying on inefficient DIY sales methods across multiple platforms and channels.