Mulimuli Concept Note Presentation
- 1. Mulimuli Inspiration for Change Establishment of an urban community center with an integrated hostel in Dar es Salaam, Tanzania Project Presentation, 2018 mulimulitanzania@gmail.com
- 2. The Problem and the Opportunity - In Tanzania unemployment under the youth is 2-3 times higher than under adults - Highest unemployment under young women in urban areas - Young people often lack soft skills and practical experience due to the very theoretically oriented educational system 1 Tanzania’s youth – in an unemployment crisis? «The Paradox of youth unemployment in Tanzania» (Venturesafrica, 2016): http://venturesafrica.com/features/the-paradox-of-youth-employment-in-tanzania «Escalating Youth unemployment in Tanzania» (TAI, 2016): https://www.tai.or.tz/single-post/2016/10/31/Escalating-Youth-unemployment-in-Tanzania-The- grounds-and-clues-to-dilemma
- 3. The Problem and the Opportunity - Voluntourism is a fast-growing industry worldwide - Host countries are foremost developing countries - «pseudo-sustainability»: most voluntourism companies promote with stereotypes («help the poor children in Africa») in contrary to the harmful effects the industry can actually have (see sources below) «Before you pay to volunteer abroad, think of the harm you might do» (The Guardian, 2010): https://www.theguardian.com/commentisfree/2010/nov/14/orphans-cambodia-aids-holidays-madonna «The Voluntourist’s Dilemma» (NY Times, 2016): https://www.nytimes.com/2016/03/22/magazine/the-voluntourists-dilemma.html 2 Voluntourism – creating more harm than good?
- 4. The Problem and the Opportunity • Tanzania is ranked as 2nd fastest growing economy in Africa and 8th in the world (WEF 2016) • Vast entrepreneurial opportunities in the country • Under new immigration laws employment of foreigners is declining: opportunities open-up for the Tanzanian youth • Tourism industry with tremendous growth potential with unique tourist attractions such as the Kilimanjaro, Serengeti and Zanzibar • Very peaceful and safe travel destination
- 5. Our Theory of Change Unemployment Disorientation Self-doubts Lack of power to act Unemployment «doom loop» among Tanzanian youth
- 6. Our Theory of Change Unemployment «doom loop» Development of life skills improve chances to escape the «doom loop» and improve the life situation social interaction, inspiration, cultural exchange, activity, passion Unemployment Disorientation Self-doubts Lack of power to act
- 7. Our mission is to give all our visitors the inspiration to realize their capacity, develop their passion and aspiration and take actions to pursue their goals in life. Our Mission
- 8. Our main activities with a focus on the youth groups in our community will be: - Establish a community farm to provide a platform for people to start their farming trials, improve existing farming ventures in the community and supply farming inputs and advice to the community - Organize workshops, events and leisure activities (e.g. cooking, playing games, dancing, music, movies etc.) - Allow guests from the guesthouse to actively participate in Mulimuli and experience the Tanzanian Culture (create a sustainable form of voluntourism) Mulimuli is a joint project between «Teddy’s Home» (a Tanzanian backpackers hostel) and «BongoFISH» (a Tanzanian agriculture company). Our vision is to become a role model for the tourism industry to for inspiration, cultural exchange and knowledge transfer for the community around us and our guests from all over the world. Our Solution
- 9. Use existing supply chains of BongoFISH to deliver the organic products from the community farm to the high- end gastronomy market outside the Mulimuli community (to be able to finance ongoing trainings/workshops) Hostel Guests Community • Community Farm • Leisure Activities • Workshops/Trainings ✓ Inspiration ✓ Know-how ✓ Non-cognitive skills ✓ Access to farming inputs ➢ Involvement in workshops ➢ Life experience ➢ Farm management ➢ Awareness ➢ Inputs ➢ Know-how ➢ Facility sharing ✓ Fresh, organic food ✓ Sustainable business ✓ Inspiration ✓ Cultural exchange ✓ Life experience ➢ Facilty sharing ➢ Workforce ➢ Management ✓ Networking ✓ CSR Mulimuli Teddy’s Home Hostel
- 10. Our Solution • … inspire people to develop their own ideas • … be self-funding after the initial investment (through farm sales, workshop fees) • … create something scalable and long-lasting • … not make people dependent from our project • … not take away responsibility from people • … not impose ideology and religion on other people Mulimuli will …
- 11. Who are we? BongoFISH is a Tanzanian social enterprise with the goal to empower people to start and operate their own profitable fish farm. Thereby, the focus lies on small and medium enterprises. The objective of the company is to provide all the necessary inputs to the fish farmers: fry/fingerling (small baby fish), fish feed and fertilizer, equipment, capital services and know-how. Teddy’s Home is a backpackers hostel in Makongo Juu, Dar es Salaam. The target customers are low budget individualist travelers. With its location next to a protected area and with the friendly suburban community around as well as the large garden with the size of a football pitch Teddy’s Home enables its guests a uniquely green, relaxed and inspirational experience in Dar es Salaam. Teddy’s Home Hostel
- 12. • We are a team of six young entrepreneurs (25-32 years old; christian, muslim and agnostic) • We have been working and living together for over one year • We would like to inspire others and pass our passion for taking initiative on to other people • We are all passionate about farming • We all know the challenges, struggles and failures one has to go through to set up a project (whether it is successful or not) • We are individualists who know that we can only achieve great things in a team Who are we?
- 14. • Established/operated a small scale fish farming R&D facility to test inputs (feed and fingerlings) • First sales (live tilapia fingerlings and fresh table- sized tilapia) • Currently establishing a tilapia pilot hatchery • R&D on lettuce production with first sales to potential customers • Establishment of «Teddy’s Home», a backpacker hostel in Makongo Juu, Dar es Salaam (since April 2017) • Marketing through booking.com, airbnb and facebook • Already acommodated over 50 guests The two ventures rent a house together in Makongo Juu, Dar es Salaam. There is over 1’000m2 of potential gardening space inside the compound that can be used for the community garden project and workshops. Apart from the fish farming facility we have so far also constructed small farm houses in our garden where we currently keep 7 chickens and 5 goats. What have we achieved so far? Teddy’s Home Hostel
- 15. TEDDY’S HOME For Travelers, Volunteers and other Adventurers
- 17. What is our plan in the future? Key Evaluation Question (KEQ): Is Mulimuli creating sustainable impact in the community? Year I Main Activities Annual production: • 800 small baby chickens • 1 ton of fresh vegetables • 100 kg of fresh fish • Obtain licenses and permits • Facility establishment • HR training • Frequent workshops and events • Agricultural trainings (e.g. composting) • Integrate guests from abroad in the community center Reached over 50 community membersMilestones Year III • Regular operation • Evaluation on sustainability of business model by a student of ZHAW Wädenswil Finished project evaluation Year II
- 18. What is our plan in the future? Year III Key Evaluation Question (KEQ): Is Mulimuli creating sustainable impact in the community? ... Yes No • Determine necessary changes • Adjust business model and activities • Reevaluate • Scale up: Apply the tested model to establish more Centers like Mulimuli in Tanzania • Franchise model: Support other young entrepreneurs to build up the hostels • Canalyze marketing efforts under one umbrella organisation
- 19. Contacts Theresia Bundala Plot 1019, Makongo Juu P.O. Box 31786 Dar es Salaam +255 786 244 195 (TZ) tbundala44@gmail.com Severin Spring Riedweg 6 5707 Seengen +255 656 228 360 (TZ) +4176 446 36 75 (CH) springseverin@gmail.com Tanzania Switzerland überarbeiten