Multi Channel AdView (MCA)
- 1. A data company Multi Ch hannel AdView (MCA) View-Thru and Po Post-View analysis for branding purposes Until now Google Analytics (GA) was only capable to measure the traffic by clicks to ) y your site or service but not your c r campaign’s adviews. From now, it’s possib - as we ble pushed the limits of GA. MCA is a uniquely developed solutio by Allstars Analitika Ltd. (AALL) that fixes a problem tion s that has existed since the first bann ad appeared on a website. It’s a cost-effecti solution ner ctive for measuring the results of display advertising campaigns (also called View-Thru or Post- y ru View analysis). We offer MCA as a product combined with our consulting and repo s porting services. The Product x Makes branding adview da available in Google Analytics, specifically in the ata lly Multi Channel Funnels repor ort. x Adviews of your branding cacampaign can be measured by effectiveness according ac to the usual GA Goals or T Transactions. x Runs on regular Google Ana nalytics, unlike DoubleClick’s similar view-throug ugh conversion tracking feature, so no GA Premium licence is required. e, Use Cases: x There are a host of use case for online branding campaign optimizatio we are ses ion still to explore including o Qualifying the traffic from low-clickthrough-rate branding campaigns. ic ns. o Determining if users who saw your and which branding creatives are more s ar likely to click on your organic search results. ur o Gauging the impact o sponsored articles or sections that don’t contain t of t co clickable links. o Discover the overlap between campaigns. p The Technology x We use our own and uniqu uely enhanced tracking code, hosted on high h performance cloud servers. x This tracking code employs its own cookie sets. s x High data quality is ensure as we silo our data tracking from any noise through the red, se t dedicated tracking code. x The tracking code deploym ment is simple - just insert it next to the ban nners and on the destination site. On the tracking code is inserted, no further mo nce odifications are required. Just start your campaigns. r x Every Google Analytics fun unctionality remains available (Custom Variab bles, eCommerce, Sampling Rate Intelligence Reports, Export API, Real-time tracking and te, tr reports etc.) x No PIIs (Personal Identifiabl Information) passed through the system. We respect ble e the users’ privacy. The Team x The team consists of data en enthusiast developers and management with an average of 10 years experience in the industry x We are specialized in tailor m r made measurement solutions. x Contact: www.aall.hu | Zoltá Bánóczy, Principal Consultant: b@aall.hu | ltán +36703865111