This document discusses providing multilingual content across India to connect with audiences in each state. It notes that India has 16 official languages plus English, similar to the European Union, with each state having distinct ethnic groups, languages, cuisines and cultures. It also mentions that Sify.in aims to leverage Indian languages by offering 5 language channels and 5 mail languages to reach their 122 advertisers, as wireless internet and multilingual content services are growing rapidly in India.