Multimedia Components
- 1. MULTIMEDIA COMPONENTS Chapter 12, White Space Is Not Your Enemy
- 2. DEFINITION Multimedia may combine type, image, audio, video, infographics, and interactivity
- 3. MULTIMEDIA IN SILENT FILMS Interspersed type frames to deliver dialogue and establish context Theatre organists provided musical accompaniments
- 4. THUMBNAILS, STORYBOARDS, SITEMAPS Sketch thumbnail layouts Storyboard slideshows, animations, videos Site map content relationships along with user flow
- 5. STORYBOARDS
- 6. SLIDESHOWS AND IMAGES Don’t let transitions outshine your actual slides. Pick just one. Sort, crop, and edit photos before assembling a slideshow Consider image content, theme (colour and subject), orientation Focus on narrative continuity more than technical superiority Storyboarding can help if the slideshow has a narrative
- 7. SLIDESHOWS PACING. “KEN BURNS’ EFFECT. CAPTIONS/CUTLINES. LOOPING. INTERACTIVE IMAGE GALLERIES.
- 8. INTERACTIVE IMAGE GALLERIES Generate more viewing traffic than automated slideshows Commonly offer an automated slideshow option
- 9. WORKING WITH AUDIO Use ambient audio sparingly Give the user control For narration, use the best microphone possible …Digital stock sites offer free music
- 10. VIDEO – SHOOTING TIPS • Steady your camera • Bright even lighting • Shoot more than you think you need • Capture a variety of angles (close-up, medium, full, wide, long) • Zooming and Panning • Composition (rule of thirds) • Don’t talk while shooting
- 11. RULE OF THIRDS
- 12. VIDEO CONT’D Interviews, monologues (talking heads) • Shoot in a quiet location • Select talking head subject wisely • Test footage Editing • Best quality video possible (uncompressed, raw) • Best quality audio • Transitions … Stock video
- 13. TALKING HEADS
- 14. VIDEO ENCODING MPEG4 (MP4) is the most popular file format Aspect ratio Video-sharing sites (YouTube) offer embedding codes
- 15. ANIMATION Motion tweens. Pacing frames. Duration. File formats. Use restraint, don’t clutter.
- 16. ANIMATION
- 17. APPS, PLUG-INS, WIDGETS Apps are programs designed to run on computers, tablets, smartphones, websites, or social media sites Plug-ins are code that give browsers or websites additional functionality Widgets are the visible expression of a plug-in.
- 18. MULTIMEDIA STORYTELLING Not every story or subject lends itself to multimedia treatment Choose the best multimedia elements for your content Select a primary medium and let other media play a supporting role Make the interface intuitive Don’t let technology get in the way of the information
- 19. INTERACTIVE COMPONENTS… Interactive music videos Augmented reality Comment boxes Interactive image galleries
- 20. TWEET #1 Name 1 multimedia component used on Montrealites or EatingCrow E.g. Twitter Widget - EatingCrow Homepage #eatingcrows
- 21. MULTIMEDIA TOOLBOX Text (headlines, summaries, captions, external links, blogs) Data (statistics, spreadsheets, numbers, archives, lottery results) Images (still photos, illustrations, info-graphics, slideshows, galleries) Video (recorded clips, live feeds, historical footage, animation, tutorials) Audio (narration, music, sound effects, ambient sound,) User-Contributed Content (anecdotes, comments, photos, social networks) Mobile Content (RSS feeds, social networks, GPS applications) Site exposure (content and media sharing sites for video, photo, news, info)
- 22. TWEET #2 Give an example of something that uses multimedia, and list its components e.g. Silent film: video, text, music #eatingcrows
- 23. TWEET #3 Give an example of Interactive Media E.g. The Wilderness Downtown-Arcade Fire, Interactive video #eatingcrows