Museum Website Development (AMMC 2013)
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The document outlines key trends and best practices for developing a responsive and user-friendly museum website, emphasizing mobile optimization, engaging content, and simplified navigation. It highlights the importance of using video and interactive features for SEO and audience engagement, along with strategies for effective conversion and user analytics. Recommendations include open-source platforms, content management systems, and ongoing usability testing.
Museum Website Development (AMMC 2013)
- 2. • Responsive • Adaptive • Mobile Optimized • Geo-Location Trends Designing for Mobile
- 3. Trends Shift Toward HTML5 * Source: www.piehead.com
- 4. • Optimized for touch screens • Quick and easily accessible • Contain short, bite-sized bits of info Trends App-Like Widgets
- 5. • Optimized for social sharing • Short, quick, compelling way to communicate • Brand building and engaging Trends Infographics, Illustrations, and Animations
- 6. Trends Video Domination • Will become the primary driver of SEO
- 9. • Intuitive • Engaging • Dynamic *** To Be Effective,A Website Must Be:
- 10. • Open source • Distributed authorship Best Practices Content Management System
- 11. • Simplify and prioritize navigation • Encourage self-identification • Quick links • Site search • Footer Best Practices User-Friendly
- 12. • Uncluttered homepage • Dynamic feeds • YouTube • Interactive features throughout Best Practices Content Strategy
- 13. • Calls-to-action throughout • “Join” button • Contrast and appear “clickable” • Multiple pathways to reach membership pages Best Practices Conversion Focus
- 14. • Identify navigation weaknesses • See what they’re drawn to • Watch them engage with interactives Where To Start? Usability Testing
- 15. • In-page analytics • Browser and device Best Practices Google Analytics
- 16. • Google Goals Best Practices Conversion Tracking