The document discusses various ways that museums are utilizing social media and web technologies. It describes how some museums are using platforms like Flickr, YouTube, Facebook and Twitter to engage with online audiences. It provides examples of projects from museums like the Library of Congress, Brooklyn Museum, Powerhouse Museum and Shedd Aquarium that make their collections and programs more interactive and social online. Key issues addressed include balancing the use of public platforms versus museum-owned sites and managing user-generated content over time.