Mv functions
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This document discusses the functions of music videos. Music videos mainly promote new albums and artists to make money. They use promotion to sell the song and artist. Performance-based music videos, like The Weeknd's "The Hills" video, feature the artist performing throughout to promote their music and new album.
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Mv functions
- 2. Functions of a MV • In music videos it is mainly to promote their new albums and to make money. • In music videos they use promotion. • The music video is there to sell the song and to sell the artist/ band. • If it is performance they will be usually promoting the artist.
- 3. The Weeknd- The Hills Performance In this music video it shows him walking down the street after having a car crash, throughout the whole video it is performance. This music video was very similar to his other songs because they are mostly performance. Also this MV is to promote there new album.