Mwafy bf feb 12 web
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The document discusses brand equity and brand strategy. It provides insights into how to better understand the impact of brand equity on brand strategy in 15 minutes with 50 bankers. The document also discusses managing brand as an intangible asset and optimizing the value of the brand through cause and effect as well as finance and marketing approaches. It emphasizes brand leadership as important for effective brand management.
Mwafy bf feb 12 web
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- 8. Insight strategy How to better understand the impact of brand equity on brand strategy @mwafyinc geniusme
- 9. Insight strategy How to be1er understand the impact of brand equity on brand strategy in 15 minutes with 50 bankers @mwafyinc geniusme
- 10. Insight strategy How to be1er understand the impact of brand equity on brand strategy in 15 minutes with 50 bankers @mwafyinc geniusme
- 11. Insight strategy How to be1er understand the impact brand of brand equity on strategy in 15 minutes with 50 bankers @mwafyinc geniusme
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