MWC-Day 4.pdf

FOOTBALL CLUB PLEDGES SUPPORT FOR INITIATIVE PAGE 4

US OPERATORS READY FOR COMPATIBLE DEVICES PAGE 11

LOCATION-BASED CHECK-IN SERVICE PLANS TO TAKE PASSIVE
AWARENESS BEYOND MOBILES PAGE 14
MWC12 Daily DAY4_DAY4 29/02/2012 20:27 Page 1

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OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2012

IN THIS ISSUE

FC BARCELONA SIGNS FOR MOBILE
WORLD CAPITAL

ISIS CONFIDENT ON NFC HANDSETS

By Steve Costello
FOURSQUARE REVEALS FUTURE VISION DAILY
D AY F O U R • T H U R S D AY 1 S T M A R C H

By Paul Rasmussen
Ericsson
outlines vision

Cont. on P4 f
for connected
future

By Tim Ferguson
two things. One, that’s quick growth
of 10 percent. Two, you can also
Elop outlines
ans Vestberg, CEO of say, that’s 90 percent to go.” future with
H number one infrastructure
vendor Ericsson, used his
Mobile World Live keynote last
Vestberg reiterated
company’s forecast that by 2020
the

there will be 50 billion connected differentiate and can deliver the When identifying areas for future
three-tiered
focus
night to outline the importance of devices, noting that this will services that customers expect.” growth, Vestberg said: “I think the
technology in enabling the transform the world. “As we all The network head noted three next big thing will be enterprises
“networked society.” know, when one person gets areas of focus needed to deliver transforming their businesses by
In a presentation which was rich connected, their life changes. When high-quality connectivity: using these types of tools. And we
with visual concepts of a connected everything connects, the world optimising the macro network, to are going to be there to support that.” okia CEO Stephen Elop
future, Vestberg described progress
in the industry in recent years as
“mind boggling.”
changes. And we are in the midst of
this as an industry,” he said.
Vestberg was joined on stage by
get the best capacity and coverage
from resources; adding to and
improving the density of the
“When one person
gets connected, their
N provided insight into
where the company is
focusing its efforts based around
The executive noted that there Johan Wibergh, EVP and head of network to get “cheap and local awareness, location
are still many areas of growth. business unit networks, who noted: effective” coverage where life changes. When services and monetising the
Citing the fact that smartphone “Our job is really to support the possible; and adding small cells, to everything connects, ecosystem.
penetration globally is around 10 operators, to create the best improve coverage in areas of high the world changes”
percent, he argued: “You can say networks so that operators can traffic density.

Nokia, HTC, Foursquare debate
he CEOs of Nokia, HTC and Windows Phone future
T Foursquare debated what
the future holds for Windows
Phone at Congress yesterday, with
all expressing support for the
platform – to differing degrees.
“What we’re seeing is a very, very
steady growth and adoption,” said
Stephen Elop, Nokia’s CEO, who
shocked the mobile industry a year
ago by announcing a tie-up with
Microsoft to migrate Nokia’s
smartphone portfolio to Windows
Phone. Nokia launched its latest operators, we’re saying here’s the “Of course over the last couple
Windows Phone device, the Lumia next generation of products and the of years we got a little slower
610, at Congress this week. generation after that and the ideas for demand but with the new Windows
Elop said consumers have been the future. As people see the whole we are seeing a lot of positive
responding well to the Windows context of what’s happening, they signs. It will not be like [Microsoft
Phone platform allied to the Nokia get very enthusiastic.” in] the PC market share, but I
hardware. “They will look at it and Peter Chou, CEO of HTC, which believe it will be a strong third
say ‘wow, this is a different point of produces phones running Windows operating system,” he continued.
view.’ So our focus is getting those Phone as well as Android, said he Foursquare CEO Dennis Crowley
devices in people’s hands,” he said. believes Windows Phone has what said there has been good feedback
The Nokia chief added that it takes to catch up with Android about Windows Phone from users,
operators are also keen on the Nokia- and iOS, as it provides a “very adding that another strong
Windows Phone approach. “With the good experience.” ecosystem would be welcomed.

MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com Thursday 1st March PAGE 1


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By Anne Morris
Justin Springham

By Paul Rasmussen
Matt Ablott
MANAGING EDITOR:

Steve Costello
DEPUTY EDITOR:

Tim Ferguson
Richard Handford

CONTENT EDITORS:

Ian Channing
Anne Morris
Paul Rasmussen
Tweet

REPORTERS:

Ian Volans
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showdailysales@mobileworldcongress.com

Rick Costello
Telenor sets NGMN

ALL ADVERTISING ENQUIRIES TO:
Pakistan, around 85 percent of the
adult population do not have access

Samantha Burke
PUBLISHER:
ambitious targets
to basic financial services such as
details LTE

Russell Smith, IntuitiveDesign UK Ltd.,
micro loans. Now, Telenor has around

PRODUCTION MANAGER:

13 North St, Tolleshunt D’Arcy, Maldon,
17,000-18,000 Easypaisa outlets in
rollout

Essex CM9 8TF, UK,
for mobile money the country, compared to just 9,000

ART DIRECTION & PRODUCTION:

email: russell@intuitive-design.co.uk
banking outlets. Skogen Lund added

challenges

Servicios Gráficas Giesa, Barcelona
that the simple structure of the
the operator’s flagship mobile service also means “we can operate
financial service and is seeing our service at about five percent of

PRINTED BY:
elenor has set a target of double-digit growth month on what a bank can do.”

T achieving 10 percent of its
revenue in Asia from mobile
month. Last year, more than 30
million Easypaisa transactions took
Additional advantages are that
transactions take place instantly, he technological
financial services in the near term,
“and I’m convinced we’ll get there,”
said Telenor EVP Kristin Skogen
place, involving a transaction
volume of US$700 million.
However, although Telenor has
and the Easypaisa resellers are
open at all hours of the day, unlike
banks. Recognising the social-
T requirements to successfully
deploy and operate LTE
networks have been outlined in a
Lund during her keynote speech at been able to buy Tameer, the economic benefits of such a briefing from the Next Generation
Mobile World Congress yesterday. regulatory aspect will vary service, the Melinda and Bill Gates Mobile Network (NGMN) group.
In Pakistan, for example, the considerably country by country: “In Foundation also provided a grant of The industry body said that the

By Ian Volans
operator believes it has found a Pakistan we have a majority stake in US$6.5 million last year to extend it top issues facing operators were to
formula that is not only helping the Tameer bank, but we know we will to rural communities. resolve global roaming by the use of
unbanked but is driving revenue have to sort this out in different The Norwegian operator is also multiband/multimode devices, and
and reducing churn at Telenor. ways,” she said. “In some countries working on other types of mobile the convergence of network
Skogen Lund said Easypaisa, the we are not allowed to own a bank.” financial services, including the management systems.
mobile payments service launched Skogen Lund said operators have a Tap2Pay NFC trial in Norway and Commenting on the global
in Pakistan together with Tameer “phenomenal opportunity” to provide the mobile wallet joint ventures in roaming concern, Yuhong Huang,
Micro Finance Bank in 2009, is now banking services to the unbanked: in Sweden and Denmark. deputy general manager China
Mobile research institute, said that
the scarcity of spectrum had led to

FC
Whilst care has been taken to ensure that the data in
this publication is accurate, the publisher cannot LTE being given a large variety of
accept and hereby disclaims any liability to any party
bands in different regions.

Barcelona
to loss or damage caused by errors or omissions
resulting from negligence, accident or any other “Development of devices that are

Nokia’s 808 PureView device –
cause. All rights reserved. No part of this publication
may be reproduced, stored in any retrieval system or
able to support these frequency

signs for

unveiled on the opening day of the
transmitted in any form electronic, mechanical, bands and in addition multiple

show – has been crowned the Best
photocopying or otherwise without the prior
permission of the publisher. technologies is a prerequisite for

Mobile

‘In-Show’ Device at this year’s
global roaming, but it is a challenge

Congress. A panel of judges
to implement more than 10 LTE

World

declared the Symbian-powered

j NOKIA Cont. from P1
A GSM Media Publication
All content © GSM Media LLC 2007-2012.
bands in current products,” said

handset – featuring an astonishing
All rights reserved. Yuhong Huang.

Capital

41 megapixel camera sensor – the
In an effort to minimise the In an effort to crack this issue, the

winner in what was a close run
environmental impact of our
events, the GSMA created the NGMN has launched its

contest focusing on handsets,
MWC Green Initiatives multiband/multimode project that
programme to promote

devices and tablets launched this
reduced material usage and waste at Mobile World Successful developers will also be members and fans better services involves the major chipset and

week (HTC’s new One range was
Congress. This item is printed on recycled paper. supported in commercialising their through mobile applications,” he said. device vendors so as to enable

also highly commended). Other
C Barcelona has launched a apps and given access to the two Dídac Lee, director responsible for effective knowledge transfer. “It is

F

devices that made the shortlist
global search for mobile million supporters who interact with new technologies at FC Barcelona, the goal of this project to reduce

included Huawei’s Ascend D quad-
applications that enhance the the club through social networks. highlighted the potential of mobile complexity through an effective

core smartphone, Asus’ PadFone
experience of watching or following The club is also supporting the apps when he said, “There are no user equipment (UE) platform. This

and Samsung’s Galaxy Note 10.1.
football matches. The news broke at Mobile World Capital’s “Mobile borders in the virtual world. It’s will be a prerequisite for improved

Judges included analysts and
a press conference yesterday where Entrepreneurship Competition” easier to sell an app to a supporter in end-user experience and mandatory

journalists from IDC, CCS Insight,
the city’s football club, one of the programme which is charged with China than it is to sell a physical to allow for global LTE roaming,”

Nomura, Ovum, Mobile Choice
world’s leading sporting brands, promoting mobile start-up creation product.” added the China Telecom GM.

Magazine, Canalys, PCMag, Rethink
announced its support for the and relocation in Barcelona. "When He also revealed that the club has Devising a plan to reduce the

Wireless and CBS Interactive. Nokia
Mobile World Capital initiative. two important brands meet, it’s a entered into an agreement with the complexity and integration costs

has promised that similar
Mobile app developers worldwide win-win situation," said Sandro R&D division of Telefonica to associated with network

technology powering the PureView
have been invited to submit Rosell, president of FC Barcelona. identify solutions to enhance 3G management was presented by

camera will make its way to
proposals through a special website “Barça’s commitment to new mobile coverage and capacity on Klaus-Jürgen Krath, senior vice

Windows Phone devices in future.
at www.fcbapps.com. Ideas will be technologies in recent times has been match days within the Camp Nou president radio networks, Deutsche
reviewed by a panel of experts and clear, but we believe there is still a Stadium. “We want to have the first Telekom. “Operators face challenges
winning applications will be granted long way to go,” said Rosell. “Today’s stadium in the world to solve this today of having to manage a variety
an official licence by the club. initiative will allow us to offer our problem,” said Lee. of network and service production
infrastructures, from mobile and
fixed network environments up to
apps will be achieved by P2P sharing. investments so that those closely converged networks and services
Speaking during Wednesday’s But we need to help with the creation involved with the ecosystem could across many regions. This has an
keynote session, Elop said today’s of a sustainable app ecosystem.” monetise their work. enormous impact on network
attention on apps with global appeal Moving on to location services, the “We have provided billing systems operations, and is being targeted by
would be driven by emerging Nokia CEO said that it would look to to 150 operators in 40 countries, and the NGMN with its Next Generation
markets to become more locally contribute its technology to existing app developers using operator Converged Operations
focused. Location services based horizontal platforms. “We are daily billing see a 5x increase in consumer Requirements (NGCOR) project.”
upon horizontal platforms would faced with three questions: what, purchasing as against using credit Krath said that the NGMN had
also come to the forefront, together who and where? The search engines cards. We have a clear approach to provided detailed operations
with enabling app developers to take answer the first, social networks boosting this ecosystem by enabling requirements to all the leading telco
advantage from the monetisation of provide the second, and our goal is to revenue sharing for operators and and IT vendors and involved
the mobile ecosystem. respond to the ‘where’ question.” app developers.” organisations, and had asked
“The apps we see now, we believe, “We can take our location Elop added that he wanted Nokia operators and industry
will shift to being more focused on platform much further with, for to be a disruptive force with the stakeholders to support the
person-to-person (P2P) at a local example, augmented reality.” creation of a third ecosystem, NGCOR effort. “The deployment
awareness level,” said Elop. Recognising the importance of adding that shipments of the new will be driven by operators putting
“Emerging markets will be the driver the app developer community, Elop Lumia handset were already the requirements in upcoming
in this change, and the distribution of said the company aimed to make exceeding expectations in the US. tenders.”

PAGE 4 Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com

QTEL GROUP | MOBILE MONEY
Dr. Nasser Marafih,
Chief Executive Officer,
Qtel Group

Building the Customer
Experience into the
new wave of Mobile
Money Services
One of the most exciting digital safe and secure way, as well as over distance.
futures for the telecommunications This convenient way of transferring money
sector is the developing field of enriches lives and helps people to start their
mobile money. own businesses and support their families “With more than 4.3 billion people currently using a
overseas. mobile phone and fewer than 2 billion people operating a
rowth of the Mobile Money market However, it is important that – in the rush

G since 2008 has been driven by both
the rapid availability of mobile
services, and the continuing growth in mobile
to fill this obvious need in the market – the
appropriate steps are taken to ensure a
customer-rich experience from the outset.
bank account, there is a clear and urgent market for
mobile money services. In emerging markets, the majority
of people are ‘under-banked’ or ‘unbanked,’ with little or
penetration, particularly in developing There is a significant need to educate
countries. As the technology and services customers about the new and accessible
no access to bank services.”
evolve, we are beginning to realise the true ways to manage money via mobile
potential for the service in not only technology. There are a diverse range of
generating new revenue opportunities, but mobile money services that can be
potentially fundamentally changing the way introduced – person-to-person transfers,
people save, shop and send money around mBanking, mPayments – and we need to Partnerships play a key role. To provide creation of a regulatory framework that
the world. introduce these to our customers in a clear, solutions for Mobile Money, we need to work enables us to propose a simple customer
However, it is essential that we recognise comprehensible format. It is important to with major players in the financial and journey.
our responsibility in delivering a seamless, remember that, for many people within the remittance businesses - device When we developed our Mobile Money
secure customer experience with the “under-banked” sector, the range of options manufacturers, communications companies, solution, our aim was to provide a highly
introduction of these services. For many can be as intimidating as they are financial institutes and merchants - to create secured service in full compliance with our
customers – particularly in these unsettled encouraging. We need to ensure that the favourable conditions for our mMoney local regulatory agency, while optimising
economic times – how their money is customer experience reduces the “fear services in developing markets. synergies between different operating
managed is the most important customer factor” of managing money via a mobile. There needs to be an open and companies. To achieve this, we built a
service question. Our ability to build trust in our customer interoperable ecosystem, where different centralised solution that incorporates a wallet
With more than 4.3 billion people currently base will determine how successful we are as companies can contribute their core solution with the necessary tools to ensure
using a mobile phone and fewer than 2 billion an industry in the long run. Convincing competencies to successfully introducing full compliance of the service with
people operating a bank account, there is a people to trust you with their money, mobile financial services and bringing about regulations.
clear and urgent market for mobile money especially when you are not a bank, is a the culture change necessary to make them a For international remittances, we have
services. In emerging markets, the majority of challenging proposition. sustainable success. connected our platform to a hub solution that
people are “under-banked” or “unbanked,” One of the biggest barriers is entering The work the GSMA is doing in this area is provides access to several remittances
with little or no access to bank services. markets with established traditional essential, and as an industry we need to find corridors in South East Asia and the Indian
In Indonesia, for example, there are remittance methods, where there is a need to new ways to collaborate and connect with the subcontinent that are relevant to our
approximately 160 million mobile phone change customer usage and habits that have relevant institutions. It is worth remembering customers.
customers, compared to 40 million banking evolved over decades of reliance upon what that the flow of finance around the world is We are taking the lessons learned from this
customers. Relative income levels, regulatory are now out-dated practices. In this case, the not a closed loop system – we need to ensure implementation seriously, and forging ahead
history and even geography have all played a marketing approach will be not only about that our own systems reflect this. with Mobile Money developments in our
role in preventing or discouraging people creating awareness and developing pricing Regulators and monetary authorities, such operating areas, mindfully aware of the need
from opening an account – in many rural plans, but will also include education and as central banks, telecom regulators and to balance the lure of the frontier with building
communities the sheer distance to the nearest training materials and activities. governments, also have a role to play in this. capacity for this innovative service across our
bank is a disincentive. Quality of service is obviously essential, as In many developing markets, there is little or footprint. We are optimistic about the evolving
Mobile wallet services offer a convenient is the strength of the brand in the countries no specific regulation regarding mobile or ecosystem, and believe this sector will play a
and secure way to help bridge this divide, where mobile money services are being electronic money in place. Extensive work is huge role in enriching people’s lives
enabling people to make transactions in a introduced. required to engage with regulators for the throughout the developing world.


NEWS @ShowDaily

The search for the UK’s Most
Innovative Mobile Company,
reported earlier this week in
Mobile World Daily came to
an end last night. The winner
By Ian Volans

was DataWind who have
developed and are
manufacturing the UbiSlate -
a 7-inch Android powered
tablet that retails for just $35.
The company is aiming to
‘break the price barrier for
computing and internet

access’ and make digital
connectivity affordable,
especially in emerging
markets around the world. Its
Tweet

onboard proprietary
UbiSurfer web browser also
increases data speeds by up
to 30 times. The other three
Panasonic unveils second

finalists were blippar, P2i and
NEWS IN BRIEF... smartphones as a route to

QRpedia.
diversifying out of their slow-

Smart UK Project smartphone for assault growing home market. Toshiya
Matsumura said that even though
winner on global market smartphone penetration had

RealVNC’s remote access
reached 33 percent in Europe, the

technology has been
continent still represented a growth

integrated in Sony Mobile
practical advantage over the 5.3- opportunity while adopting a global

Communication’s Android-
inch Samsung Galaxy Note, which product strategy offered the

based Xperia smartphones,
aving unveiled the Eluga measures 83 mm wide. potential of scale that cannot be

H

enabling them to connect to
(pictured) as its first Based on a Qualcomm achieved through a focus on Japan.

vehicle infotainment systems
smartphone targeted at Snapdragon dual-core processor Other features common to Eluga

By Ian Volans

so that drivers can access
international markets on the eve of running Android 4.0 (Ice Cream devices include NFC, superfast

their smartphone
Congress, Panasonic unveiled a Sandwich), the Eluga Power offers charging and water- and dust-

applications safely from the
second smartphone here in 1080p full HD video capability. proofing to the international IP57

dashboard display. VNC
Barcelona. Panasonic’s Swipe and Share standard.

Automotive can automatically
Toshiya Matsumura, general functionality allows users to The company has also

detect, access and control
manager, Panasonic Mobile wirelessly ‘throw’ pictures from announced an updated range of

virtually any mobile device or
Business in Europe, described the their phone to DLNA-compatible Easy Use Mobile Phones designed

desktop computer from a
new Eluga Power as the “smallest 5- TVs, or stream movies from their for seniors and children. Three

vehicle’s touch-screen or
inch smartphone.” Incorporating phone to a TV. The company sees from the phrase ‘elegant user- new devices will be available from

fixed input devices such as
thin-frame technology, the device the Eluga range as smart Internet oriented gateway’. July featuring 1.8 inch screens

steering wheel switches and
measures just 69 mm wide, making devices designed to act as hubs to Panasonic joins Fujitsu among with large fonts, large contoured

head unit buttons and
it compact enough to use single- interconnect a variety of other Japanese mobile phone keys and hearing aid

menus.
handed. The company sees this as a devices: the Eluga name is derived manufacturers who see compatibility.

By Ken Wieland
Boosting workforce personal devices, which become an

Easy-to-use phone vendor
integral part of the user’s 24x7 life
Remote access for

Doro has revealed further
experience. Information architecture
Android phones
productivity

details of its mobile
interface design needs special

application partners and
consideration in the mobile world.”

with BYOD

senior content strategy. The
On the security threat, Alvarez

Swedish company revealed its
commented, “S ecurity is a very

first smart devices and
important consideration for end

mobile application strategy
and concerns around security, users, enterprise employees and

yesterday along with its new
confidentiality, privacy, trust and management. A well-managed

mobile interface - the Doro
nderstanding the business so on.” secure ecosystem will facilitate a

U

Experience. Part of this new
goals and objectives, and The starting point for enterprise much faster adoption of mobility.”

development is the Doro
building a step-by-step mobility is an excellent He counsels enterprises to be

Selection – which provides a
mobility roadmap that can fulfil the understanding of the information proactively vigilant and adopt a

recommended choice of
business objectives, are key steps to flows within the organisation. By strategic mindset towards security.
StarHub CEO:

applications and content for
exploiting Bring Your Own Device – listening to and understanding the This approach needs to embrace

the senior mobile user.
BYOD – to promote workforce needs of the workforce, applications prudent policies, governance
keep OTT

euronews is one of Doro’s
productivity. can be developed to ease pain points structure, a good understanding of

By Tim Ferguson

first applications and offers a
In advance of speaking in within the enterprise processes. threats involved, and oversight of
options open

live feed covering the latest
Congress, Fernando Alvarez Tabio, “The great promise of enterprise infrastructural and application-level

breaking news and headlines
VP Mobility Solutions Practice mobility can be lost if the end user activities. “Enterprises will need to

in eleven languages
leader at Capgemini, told Mobile needs are ignored,” said Alvarez. adopt a suitable device

including, Itailan, Spanish,
World Daily, “The challenge is to “Following appropriate user interface management program to tackle the

French, German, Russian,
leverage the advantages to boost principles is necessary for user ‘Bring Your Own Device’

Portugese, Arabic and
productivity while addressing risks adoption. Mobile devices are challenge,” said Alvarez. etwork operators need not
First application
N

Persian.
become a ‘dumb pipe’ for so-
partners called over-the-top (OTT)
players. So says Neil Montefiore,

Operator ‘Consumer Devices: Riding the Next
Wave of Smart Devices’ session at
marginalised by other technology
players with over-the-top services
(pictured) StarHub CEO, who points
out other routes for operators to take.

agility Congress on Wednesday, said
operators will increasingly be able
to become involved in new value
such as Viber and WhatsApp, which
target core elements of operators’
businesses. With barriers to entry so
“One option is for operators to
become an OTT player itself, to
augment its various services,” he says.
key to chains, such as financial services,
eHealth or cloud computing.
low for other players, operators need
to be “much more nimble and agile
“Another way is to form partnerships
with the OTT players. The close

remaining “As operators we have a key asset
in terms of the relationship with the
to stay relevant,” according to Alder.
Telefonica Digital was set up with
relationship that operators have with
customers would allow them to

relevant
customer (both from a billing the aim of achieving rapid provide more value as well as a wider
perspective and in terms of brand innovation and has an open offering of content.”
trust) and we need to make the approach to partnerships with And with the latest generation of
most of this relationship to unlock everything from start-ups to global policy controllers surrounding PCRF
the revenue opportunities handset makers. “We recognise that (policy and charging rules function),
presented by new digital services,” innovation can come from operators can also become ‘smart’
perators will be able to Alder said. anywhere and we need to embrace pipes and not dumb ones. PCRF, says

O expand into new areas as
connected devices become
increasingly central to people’s
The main challenge associated
with these new revenue
opportunities is keeping up with
it and work with it when we see it,”
Alder said.
He added that operators need to
Montefiore, can enable operators to
ensure the best experience for speed
and latency sensitive applications.
lives - but they need to be agile in technological developments. “If we embrace opportunities presented “As the access channels become
order to exploit these don’t keep up with the pace of by Internet technologies if they are faster [with LTE], and media
opportunities, warns Telefonica innovation we will quickly lose to “out-innovate” online and app consumption becomes very easy
Digital director of global partners relevance to the customer and then developers. “Telcos need to realise over the Internet, we expect to see
and devices, Steve Alder. ultimately our place in the value that there are no longer any sacred more OTT players in the market
In an interview with Mobile chain,” Alder said. cows in this space and everything is looking to cooperate with
World Daily, Alder, who spoke in the Operators are already becoming potentially up for grabs,” he said. operators,” adds the StarHub CEO.


NEWS @ShowDaily

Ascom Network Testing has
signed an agreement with
Aircom International under
which Aircom will use Ascom
Network Testing’s drive test
analysis solution to validate
and report key performance
indicators to meet service
deliverables for Aircom’s
mobile operator customers.
By Ian Channing

Aircom will use TEMS
By Tim Ferguson

Discovery for indoor test post
processing, drive test analysis,

and LTE network diagnostic s.
Tweet

Atchik-Realtime together with
MTS, one of India's fastest
growing mobile operators, has
announced the launch of “Rock
Network Qualcomm

On”, a mobile community and
NEWS IN BRIEF... dynamically depending on demand.

entertainment service,
“Means for being able to

flexibility

targeted at MTS India’s rapidly
Aircom and Ascom
dynamically move available
launches

growing youth subscriber base.
capacity within the network is
ink agreement

Backed by Atchik-Realtime's
key for becoming essential so the network
Mobile

community management team
can be adapted in real time to the

and technologies, MTS chose
demands placed on it,” he said,
changing Digerati

the solution for its proven track
adding that 3GPP standards already

record of boosting ARPU and
support this.
mobile

increasing end-user
Operators also need to become
initiative

interactions.
more efficient in terms of how
demands network resources are used, energy

By Tim Ferguson
efficiency and automating common
network processes.

Convergys has announced the
way in which network capacity is And as the world’s economy ualcomm yesterday

Q

worldwide availability of its
etworks need to become allocated at individual base stations, begins to depend more on digital launched a major new

N

latest release of Convergys
more flexible in the way in parts of the core network or in transactions, operators will need to initiative aimed at the

CRM, powered by Microsoft
they allocate capacity as the optical or IP transport networks, improve their understanding of European mobile development

Dynamics CRM 2011.
constant arrival of new devices, needs to change to cope with traffic flow to tap into new revenue community. According to Dr

Convergys CRM 2.0, part of
services and applications cause changing demands. streams, according to Bertenyi. Anatassia Lauterbach, SVP, Global
Mobile community

the Convergys Smart Suite,
abrupt changes to traffic patterns Bertenyi, who is due to speak in “Applications generating the Operations, Qualcomm Europe, the
service

will allow communication and
on mobile networks. the ‘Technology Evolution: traffic are largely unaware of the initiative, dubbed Mobile Digerati,

utilities providers to
That’s according to 3GPP chair Network Operations Evolution’ underlying network technology. is designed “to bring together

transform their business with
and CTO for Industry Environment session at Congress today, said Hence the burden of optimising the developers and companies from

a comprehensive Business
for Nokia Siemens Networks, Balazs networks need to become more traffic to the varying network Europe and European outlets of big

Support System (BSS) that
Bertenyi, (pictured) who told self-aware so they can provide the conditions will inevitably fall to the companies from around the world

improves the billing
Mobile World Daily that the static best user experience and change network operators,” he said. to work together on the European

processes, customer service,
experience”.

and time-to-market for new
Lauterbach makes the very valid

revenue-generating services.
Mobile capabilities to
point that although the mobile
industry is global, the user
experience is local and it is only by
boost mobile music understanding the cultural and
working differences that the needs of
the consumer can be met.
QR codes and SMS marketing Qualcomm already partners with
providing additional means to European companies, but Mobile
he music industry needs to tap interact with music consumers. Digerati will go further by promoting
Customer service
release T into the unique capabilities of
mobile technology to drive the
uptake of mobile music services,
Another area that could be better
exploited, according to Dauchez, is
payment. With a significant
competitions for mobile developers
across the whole of Europe. The first
of these will launch in April in
according to Axel Dauchez, proportion of the world’s Russia, running through to
(pictured) CEO of online and mobile population not having a bank September, and the next will run
music service Deezer. account, developing a global from June to November in Turkey.

By Paul Rasmussen
In an interview with Mobile payment model for mobile music There will also be Mobile Digerati
World Daily, Dauchez, who spoke in would allow music services to events in three European cities.
the “Media & Entertainment: The expand in developing countries. Talking to European operators,
Future of Mobile Music” session at Mobile technology could also Qualcomm has identified the key
Congress yesterday, said use of play a role in making digital music areas which are of most importance
NFC and geolocation could be used more profitable due to its potential to European mobile subscribers.
to differentiate mobile music to increase reach. “Mobile role by improving access and There are communications: IM,
services and add an extra dimension technology enables artists and visibility of mobile music services. email, video, social networking,
that would attract users. labels to target not only the local Deezer is already distributed on music, gaming and local content-
Dauchez added that more scene, but a truly international base Orange, Belgacom and Everything location based services for example.
mobile-focused marketing would of fans,” Dauchez said. Everywhere networks and is in Qualcomm is looking to work with
also boost uptake, with band apps, Mobile operators can also play a negotiations with 10 other operators. European companies using its
silicon and software expertise to
enable them to develop solutions
which will enhance the customer

‘Bring Your Own awareness so companies really start
to monitor mobile devices
family pictures from devices, due to
the possibility of a device being
experience in these key areas.
“We design our silicon from

Device’ heightens
connected to corporate resources.” compromised.” scratch and we optimise our silicon
However, Krishnamurti believes To resolve this conflict, architecture with hardware and
BYOD is happening, regardless of Krishnamurti suggests companies software and the more we know

security worries what companies might think, and
presents challenges many IT
departments have yet to fully
should encourage employees to use
their own handsets, but create a
secure environment on these
about local hardware and the more
we know about what is required in
services then the better we are in
handsets to connect to corporate understand. devices so that corporate the whole value chain,” comments
resources, such as email. “The blurred lines brought about information can be secured and Lauterbach. “Europe is a huge
mployees using their own “This move towards ‘Bring Your by BYOD include the liability for managed appropriately. market, 900 million users, and the

E handsets for work purposes
are a growing security worry
for corporate IT staff, claims,
Own Device’ (BYOD) means that
employees can accidentally
download confidential information
lost information, accidental sharing
of corporate information with
personal accounts and accidental
“Enterprises should embrace
mobile technologies and learn from
their employees to ensure there is
customer experience is European, it
is local. We are getting more and
more involved with operators to try
Srinivas Krishnamurti, VMware onto their personal device and then deletion of personal information by complete separation of personal and understand what are the
director for mobile solutions CTO sync it to the cloud,” says the an enterprise,” said the VMware and corporate data. Each party can requirements, what are the
office. VMware exec. “There are some director. “These challenges bring up then customise the experience as demands from the user
As the mobile world increasingly enterprises which have been a number of security issues, but they see fit,” concludes perspective? We are a B2B
mimics the PC in terms of security tracking this area for a while, but they also make for frustrated Krishnamurti, who presented company but we are going towards
threats, Krishnamurti believes that a others who are just starting to ramp employees. We've heard stories of Mobile Enterprise: Maximising the B2B2C space but ultimately it is
larger concern is the increasing up initiatives internally. I think there enterprises having to delete Workforce Productivity in the Age about the human being. That is
trend by workers to use their own is a growing need for more personal information, such as of Consumerisation on Tuesday. what is real.”



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NEWS @ShowDaily

AdaptiveMobile has enhanced
its Network Protection
Platform+ (NPP+) with
improved spam and rogue app
By Anne Morris

protection. Release 4.1
includes the ability to
automatically update security
signatures from the
AdaptiveMobile Security
Centre, allowing operators to
proactively protect
By Tim Ferguson

subscribers rather than
relying on them to report
problems. Release 4.1 of the

AdaptiveMobile NPP+ collects
information from a variety of
NPP installations, including
network honeypots and
Tweet

suspicious sources as well as
data from global customers
and operators across the
world, augmented by
Telus: LTE opens door Brazil pick

subscriber reports from its
NEWS IN BRIEF...

own SpamGuard app. This is
then analysed in real time and
Spam protection to greater collaboration of the

released as updated mobile
security signatures which are
BRICs for

automatically distributed to
operators, delivering insight
America

and protection to reduce
TE is set to break down the

L

churn from defrauded or
barriers at the services layer,

Movil

frustrated subscribers,
enabling operators to deliver

protecting revenue streams.
a raft of IP-based services in a more
integrated way, said Telus CTO
Ibrahim Gedeon.
“The ability to leverage LTE is an
opportunity that operators should here has been much talk of
take advantage of by designing IP
as a services layer and not just as
transport,” said Gedeon.
T the potential of the BRIC
markets (Brazil, Russia, India
and China) but for Latin American
the security provided by the SIM
card, “can transform the mobile
device into one of the preferred
In order to fully exploit the operator group America Movil, ways of payment in Brazil.”
opportunities this will bring, it will The challenge, he said, will be to Brazil is the place to be. Brazil does present challenges,
be crucial for operators to build smarter networks that will In an exclusive interview with however. The territorial expanse of
simultaneously embrace a enable these services. “Telus invested Mobile World Daily, America Movil Brazil means that it’s difficult to
collaborative approach with new in open APIs five years ago and this is VAS and international roaming balance network investment in the
partners, Gedeon told Mobile the path forward to expose NGN director, Marco Quatorze, price-sensitive market. “Profitability
World Daily. capabilities along with on-line (pictured) said the “exponential of data services is one of our main
“The advancement of broadband charging and identity,” he added. “We demand for data services”, interest concerns at this moment,”
technologies and collaborative will continue to find partners that fit in mobile-based financial services Quatorze said.
business environments has our capabilities across the spectrum of and the opportunity for operators to Meanwhile, huge urban areas
increased the opportunity to add devices, software apps, and retailers.” play a role in over-the-top services, such as Sao Paulo and Rio de
value to the end customer,” he said. Gedeon said network operators means Brazil has huge potential as Janeiro present difficult capacity

By Ian Channing
“The ability to identify and will continue to deploy more a market beyond organic growth. planning challenges. “Sales of
monetise the value has broken infrastructure in the coming year. America Movil expects data handsets are much faster than the
down barriers with non-traditional “But beyond just popular access traffic in Brazil to grow by more installation of the network, so we
partners like Skype and Emergis.” technologies lie more sophisticated, than 100 percent per annum over need to anticipate. And forecasting
Gedeon said Canadian operator intelligent infrastructure systems the next few years while a recent is never an easy task,” he said.
Telus considers LTE to be the first using policy, on-line charging, survey found that 52 percent of As an emerging country, Brazil
wireless IP technology to transform subscriber management and RCS,” Brazilians who access the Internet also has a significant diversity of
the core and the services layer. he added. do so exclusively through their customers from high-end consumers
mobile devices. to those who have trouble charging a
With a significant proportion of phone due to a lack of access to

Scanbuy Mobile World Daily ahead of his
conference appearance here at
Congress this week.
the Brazilian population not using
banks, using mobile to provide
financial services such as prepaid
electricity. This diversity requires a
flexible approach, so different
segments are catered for.
aims to Wehrs said more and more
consumers are using smartphones
stored value and mobile wallet
services has “very good
Government can play a role in
helping operators in markets like

mobilise

By Ken Wielands
to do price comparisons and make potential”, according to Quatorze, Brazil. America Movil believes a
purchases whilst shopping, and who spoke during the ‘Regional review of taxes and facilitating access
retailers are paying far more Focus: BRICS & The Challenges of to spectrum are two ways the
the retail

The Vodafone Foundation, working with Telecom Sans Frontiere, has
attention to the mobile consumer Innovation’ session at Congress government can help. Taxes on

deployed its Instant Network in Kaikor in the drought-stricken north of
behaviour. The challenge is keeping on Wednesday. technical equipment and end user

business

Kenya. The Instant Network base station, designed and manufactured by
up with the mobile consumer and He said the distribution of services are high in Brazil, while a

Huawei, comes in three large suitcases and can be deployed in 40 minutes.
ensuring a quality user experience. mobiles, the always-connected lack of spectrum in urban areas limits

It provides GSM coverage over a radius of three miles and offers voice, data
Mobile operators can do more to nature of mobile devices along with potential to improve services.

and SMS services. The only mobile coverage previously available required a
help the retail sector, said Wehrs,

mile walk up a steep hill, and even then reception was chancy. The Instant
“Mobile enables retailers to by equipping their phones with

Network is used by Kenyan Red Cross aid workers in Kaikor and also by
obile technology is connect with consumers anywhere technology that promotes mobile

M

local residents. Within days of the base station being set up the network
having, and will continue at any time, allowing them to shopping and consumer interaction.

was handling 8,000 calls a day.
to have, a massive impact influence a purchase decision. It Technologies such as QR codes and
on the retail business according to also allows retailers to offer NFC, which turn the smartphone
Mike Wehrs, CEO of barcode firm customers real-time savings into a mobile wallet, will also have a
Scanbuy. through special offers,” Wehrs told key role to play in the future.

Mobile advertising
on the up, says Velti
“Mobile redemption is continuing
to grow at approximately 16 percent
onsumers are beginning to in the UK and 17 percent in the US,”

C warm to mobile advertising.
At least that is the view of
Alex Moukas, co-founder and CEO of
said Moukas. “Also, over 80 percent
of consumers in the US and over 70
percent of those in the UK said they But challenges still remain, said
Velti, a provider of mobile marketing would pass along promotional offers the Velti chief. Addressing concerns
and advertising technology for a if they were incentivised.” surrounding consumer privacy is
variety of companies (including Publishers and developers are one box still unticked, and more
mobile operators), who pointed to an looking for new ways to monetise could be done – particularly in the
uptick in ad click-through rates and their content and applications, US – to drive higher consumer
mobile redemption rates of coupons added Moukas, and this is pushing engagement through opt-in
and loyalty vouchers. demand for mobile advertising. marketing campaigns.


NEWS

Roamware Mobile Horizon is a
5-phase roadmap for mobile
operator services through 2020.
The company detailed its
By Richard Handford

technology direction, including
the launch of a Carrier Services
Cloud that provides a full and
integrated suite of capabilities
to mobile operators including
roaming & local services, fraud
prevention, management and
By Richard Handford

customer experience
management (CEM) to
name a few.

Etisalat has selected Jasper
Wireless to wirelessly connect
machine-to-machine (M2M)
and consumer electronics
devices across Etisalat's
Isis: partners making “significant Do the

mobile network properties.
NEWS IN BRIEF...

Etisalat will use the Jasper
Wireless platform to accelerate
commitment” on NFC handsets numbers Mobile Horizon

market entry of new categories
of connected devices on its
work for

network and profitably connect
Wireless and T-Mobile USA – who handsets during the panel session

and manage a range of
provision their own handsets, following his own presentation in
mobile

embedded wireless devices.
he partners behind US although their availability is vital for which he talked about the potential of

T

Jasper Wireless' ability
mobile payment venture Isis Isis’ plans. The venture is due to mobile wallets to replace their physical

health?

extends to a variety of M2M
have made a “significant launch in mid-2012 in Salt Lake counterparts, providing they offer

connections and supports
commitment” to deliver the NFC City, Utah, and Austin, Texas. interoperability, privacy and simplicity.

Etisalat's work in vertical
handsets for its launch later this Availability of handsets has Afterwards, when quizzed whether

markets, such as construction
year, according to Michael Abbott, traditionally been seen as a the mobile industry will see “scores

and infrastructure, retail, and
Isis’ CEO, speaking at yesterday’s bottleneck for NFC-based services, of NFC handsets this year,” he gave

oil and gas.
keynote session on financial hence the interest in Isis’ supply the answer about a “significant esterday’s conference saw a
services in a mobile world.
The m-payment venture is
backed by the three largest US
line. The venture will be one of the
most closely watched of NFC-
based mobile payment launches.
commitment” from partners. That
initial commitment, he said, “will be
the start of it and you will see scores
Y lively debate between
participants on whether
business models for mobile health

Urban Green Energy (UGE) is
mobile operators – AT&T, Verizon Abbott was asked about NFC of them [handsets] over time”. stack up in emerging markets.
Etisalat selects

launching Fusion, a hybrid
“It’s a business and has to be a
Jasper Wireless

renewable energy solution
profitable business. At the same
GSMA

designed specifically for
time we have to be sensitive.

telecom stations. The new
Customers expect affordable

heralds

Fusion system significantly
mhealth services,” said Manoj

lowers the operating costs at
Kohli, CEO International & Joint

another

By Richard Handford

off-grid telecom sites and
MD, Bharti Airtel, during the panel

benefits the environment at the
session. If a service only costs the

same time by reducing telecom
record year consumer 10 US cents that sum has

tower dependency on diesel
to the lives of people around the programme, including the to be split between doctors and

generators. Fusion is designed
for MWC world.” formation of the Mobile World other service providers as well as

to integrate seamlessly into
As well as keynote speakers from Capital Foundation. And Mobile mobile operators, said Kohli. “I

existing off-grid telecom
across the mobile value chain, this World Live TV also returned, think it’s possible .If we make high-

stations, which currently run
he GSMA, organiser of the year’s event included tracks beamed across the city and volume mass-market services then

T

primarily on diesel generators.
Mobile World Congress, is dedicated to apps, cloud streaming live keynotes from all partners will make money.”

The complete Fusion system
set to record its second computing, embedded mobile, Ericsson, Facebook, Ford and Tim Wood, Director, Mobile Health

combines UGE's advanced wind
consecutive year of record advertising, health, money, and Google. Innovation, Grameen Foundation,

turbines, an array of solar
attendances for the event. OSS/BSS. The GSMA’s Ministerial Next year’s event will be held at a agreed the mass market is important

panels, and an advanced
“The 2012 Mobile World Programme also saw record new venue, Fira de Barcelona Gran but said mobile health services in

control system, into a
Congress was a phenomenal numbers of attendees, with Via, from 25-28 February 2013. “We some sub-Saharan countries services

dependable, low-maintenance
success, by any measure,” said government delegations from 140 look forward to returning to the city were not sustainable.

system which supplies free
John Hoffman, CEO of GSMA countries and international next year and starting a new Alternatively, governments will

energy twenty-four hours a day.
Ltd. “The record numbers that organisations meeting in Barcelona. chapter of the Mobile World see sufficient benefits from mhealth
attended this year’s event More details were also provided on Congress in the Gran Via,” Hoffman to invest in it. Wood said that was Green energy for
underscore how central mobile is the Mobile World Capital concluded. not yet the case. He said health telecoms
ministries were “very far” from
spending US$2 on a messaging
Veolia: gearing up for next NFC launch campaign rather than the same
amount on conventional treatment.
SFR, Bouygues Telecom and NRJ aggregator which could pull together “I think it can be done. Working
Mobile in France. Descolas said he is a number of mobile wallets. closely with ministries is one way to
ominique Descolas, Veolia’s eager to support other mobile Certainly there is a need for it,” commented Debra Sloane,

D director of Digital Systems,
told an audience at this
week’s NFC Seminar he was eager to
operators in their NFC plans.
Meanwhile, Alberto Jimenez,
Citigroup’s director of global mobile
collaboration between players in the
NFC ecosystem. A Booz study
commissioned by the GSMA aimed
Director, Global Public Sector
Healthcarre, Cisco, on how to make
the mhealth business sustainable.
tell mobile operators about his solution s, was looking at NFC to put a figure on the socio-economic Finding the incentives to invest
experience with deploying NFC in adoption differently. He said there benefits of NFC. Among its findings, are also important. As Dirk Roets,
the French city of Nice. was a common misconception that the study said there was a greater GEO, GeoMed, pointed out: “The
Veolia implemented the radio NFC’s challenges lay on the supply value from the industry working bigger picture is that the people who
technology in the city’s public side, for instance in devices and POS together rather than a more will benefit most from the system
transport infrastructure so that infrastructure. fragmented, individualistic scenario. don’t have the money to pay for it.”
travellers can access travel In fact Jimenez says the challenges The service value per wallet was Mobile operators also need to be
information and validate ticketing via for NFC lie on the demand side, US$114 in a fragmented market more responsive, regardless of
their mobile handsets. including: lack of compelling value against US$128 in a collaborative questions of scale, to setting up
Following the Nice scheme, the proposition; a perception that the set-up. The percentage of services. “There are real barriers,
company plans to launch a commercial current payment set-up works fine; smartphones with active NFC was real basic things. It shouldn’t be hard
pilot in the public transport sector of and too many small/new players also higher with a collaborative set- to roll out services but it took a year
greater Paris in the first quarter of 2012, offering value-added services and a up: 89 percent against 79 percent to get a shortcode from an operator,”
according to Descolas. lack of aggregation. Moreover, with the more fragmented approach, said Gustav Praekelt, founder and
Veolia has worked with Orange, Jimenez argued in favour of an according to the Booz study. CEO, Praekelt Foundation.


NEWS @ShowDaily

Research conducted by
Mobidia Technology and
Informa Telecoms & Media
By Anne Morris

into smartphone usage have
found that total data usage on
By Ken Wieland

smartphones is much higher
than generally reported
throughout the industry. In
fact, the conclusions show
that Wi-Fi data consumptions
exceeds cellular by a factor of
two-to-one and that Wi-Fi
accounted for 70 percent of

all smartphone-originated
traffic within the sampled
user base. Across the global
smartphone user base
Tweet

sampled, 91 percent of
smartphone subscribers use
Wi-Fi for data usage
purposes.
NEWS IN BRIEF... BMW calls on operators to redefine Huawei and
IBM join forces
Wi-Fi outpaces embedded mobile business models

ZTE Corporation and Etisalat
cellular for smart

Misr have reached an
mobile office

agreement to expand the
change their mobile provider at services from BMW in the next year

Egyptian operator’s network
any time during the lifetime of a will include an advanced Internet

as part of 2012 expansion
he potential to embed car, and he has also called for browser, personal entertainment

T

plans to meet forecast
mobile communications further progress with the solutions, server-based hybrid

capacity requirements. This
services in cars is huge, but standardisation of the embedded offboard-navigation (backend), e- uawei Device and IBM

H

contract is the second phase
one leading car manufacturer says SIM (eSIM). navigation, features and message Global Business Services

of the Etisalat Misr wireless
there are still a number of Roaming costs are also still too dictation. (China) announced a ‘smart

network expansion plan,
challenges that need to be resolved high: “In the M2M sector and Next year, he expects embedded mobile office’ partnership Monday

agreed by both corporations,
to unlock the full potential of this between international operating mobile to have an impact on cloud at Mobile World Congress. Available

covering the supply,
market. companies, roaming is not services and online entertainment, for the China market, the solution

installation and
Michael Würtenberger, BMW VP acceptable any more,” he said. “It driven by the smartphone comprises tablets from Huawei

implementation of SDR UMTS
for ConnectedDrive and blocks economic growth and community. Device and business consultancy

equipment and BSS solutions
Infotainment, has called for mobile spreading of services.” expertise from IBM. Huawei also

on a turnkey basis. The plan
network operators (MNOs) to leave Other challenges highlighted provides cloud-based app

is expected to expand to cover
behind “well-known strategies” as by Würtenberger include management and back-office
“In the M2M

further infrastructure
soon as possible, such as SIM-lock ensuring national network integration, enabling company
sector and between

development, which is a
and high roaming charges. coverage to enable services such employees to access various

major focus area for both
“MNOs have to redefine their as eCall, allowing the selection of international business applications – including

corporations in 2012.
business models and their role the mobile operator with the best enterprise resource planning (ERP),
internally,” said Würtenberger. He coverage at a given time, as well operating customer relationship management

By Matt Ablott
welcomed moves such as the as embedding customer companies, roaming (CRM) and supply chain
GSMA Connected Car Forum to connectivity. management (SCM) – from their
ZTE signs Egyptian is not acceptable

Symantec has announced the
bring MNOs and OEMs closer Embedded mobile technology is tablet device. Huawei also offers a
deal any more. It blocks

general availability of
together, but stresses that MNOs high on the agenda at BMW: its customised UI (user interface).

By Richard Handford

Symantec O3 Cloud Identity
still have their work cut out. “The ConnectedDrive service is now economic growth “We believe this collaboration

and Access Control.
OEMs are ready, even today, to available in nine countries, and the builds on the strength of two great
and spreading of

Symantec O3 will provide
face all the challenges mentioned,” company is planning a worldwide companies and will address the
services.”

three layers of protection for
he added. rollout of ConnectedDrive in 38 changing needs of the workforce

the cloud: access control,
According to Würtenberger, countries by 2015. within enterprises,” said Wan Biao,

information security and
customers should be allowed to Würtenberger added that CEO of Huawei Device, in a

information management.
prepared statement.

The newly available Symantec
Initially, the solution is targeted at

O3 Cloud Identity and Access
three industry sectors: consumer
New report calls for

Control provides companies
The research was conducted in goods, energy and retail. According to

with a single, secure access
partnership with the Australian figures from Gartner, the need for

point to cloud applications
business models to Agency for International tablet-based office solutions is

and services. In addition,
Development (AusAID) and the growing. The advisory firm says 80

Symantec has formed a
United States Agency for percent of large corporations intend
connect women in the

partnership with
International Development their employees to use tablets by 2013.

salesforce.com to deliver
(USAID), with primary research
developing world

Symantec O3 for Salesforce, a
undertaken by TNS.
Orange and

single sign on, access
"Critical to eliminating the mobile

management and strong
phone gender gap is discovering the
Visa link on

authentication application,
Among the top findings in the profitable business models – based

By Ian Channing

built on Force.com,
study were: 77 percent of BoP in part on this new research – for
mobile money

salesforce.com’s social
new report has highlighted women have made a mobile phone mobile operators for serving
Security for the
A

enterprise platform.
how providing mobile call, but only 37 percent have sent women who live on less than US$2
cloud connectivity to women an SMS, regardless of literacy per day,” said Maura O’Neill of the
living on less than US$2 a day levels; 73 percent expressed an USAID.
could bring substantial economic interest in using mobile solutions The GSMA mWomen Programme range is to offer its
and healthcare benefits to the
emerging world. The new GSMA
study claims to be the first to
for entrepreneurship to help
support their families; and 84
percent wanted better healthcare
commissioned multi-country
research and primary fieldwork was
conducted with more than 2,500 BoP
O subscribers in emerging
markets access to Visa
prepaid accounts following an
survey “the wants, needs, information – but only 39 percent women in Egypt, India, Papua New agreement between the two
aspirations and mobile uses” of expressed a specific interest in Guinea and Uganda, with secondary companies. The offer applies to
women living at the so-called base receiving information via their research contributions from other customers of Orange Money, the
of the pyramid, or BoP. phone. parts of the developing world. m-payment service for users in
Africa and the Middle East. The
operator plans to offer Visa
payment capability to Orange

Qtel works with
The Qtel Group also announced a Money subscribers in select
frame agreement with ZTE which markets by the end of 2012.
will make available new network The credit card giant launched

the community solutions, including the latest
innovations in WCDMA and LTE
technology, across Qtel Group
its prepaid service in October
2011 to boost mobile money
services in emerging markets by
operations in the Middle East, enabling account holders to make
diet), mMoney and mWomen (life North Africa and Asia. Meanwhile P2P payments, retail and e-
enhancing services targeting in a strong show of support for commerce purchases at
he Qtel Group has women). Special mention was made increased economic development merchants where Visa is

T highlighted some of the
community benefit services
it is launching in its key markets.
of the work of Tunisiana with
Edupartage.com, a social
educational network, which has
in its key markets, Qtel Group
signed an agreement with the
World Economic Forum to
supported, and withdraw cash at
Visa-backed ATMs.
The Orange-Visa alliance follows
These include mHealth launched an American-English champion its upcoming regional another deal announced earlier in
(personalised alerts and training service via mobile phones meeting taking place in Istanbul, the week by Visa to work on mobile
information related to exercise and in Tunisia. Turkey in June of this year. payments with Vodafone.


APPS NEWS

By Tim Ferguson

By Tim Ferguson
AT&T exposing network
to help app developers
developers, allowing them to add
functionality to their apps.

By Tim Ferguson
T&T is paving the way for “[With] the platforms that we

A developers to build apps
optimised for its network
and cloud infrastructure. “The
open, our goal will be to deliver
those capabilities from the AT&T
cloud enabled on the AT&T
changes that are occurring are network so that users can take
creating a lot of complexity for advantage of inherent reliability,
developers as they look to optimise security and capabilities that are
applications on next-generation pulled through when they build on
networks. Our view is that we need top of the AT&T network,” he said.
to think differently about how we AT&T is also providing tools for
architect the network,” said AT&T app developers such as its
“Just-in-time interaction” SVP, App & SVC Services, Jon
Summers, at Congress Tuesday.
recently launched Application
Resource Optimizer, which allows
mid the debate about
to challenge native Summers outlined how the US developers to monitor how their

A whether native or HTML5

and web apps
operator is using web APIs to expose apps are using device and

By Steve Costello
web will win the battle of the the capabilities of its network – such network resources and how they
apps, another approach was as messaging and billing – to can be improved.
proposed at Congress on Tuesday.
Scott Jenson, creative director for when the next bus is due. Bluetooth what I want, I’m going to use it and
innovation consulting company
Frog, envisages the native
or Wi-Fi could access a restaurant
menu or control a jukebox.
then lose it’ type interaction. I need
instantaneous functionality,” he said.
GameTanium Mobile lands
functionality of mobile devices -
such as RFID, GPS, Bluetooth and
“These are all examples of
different technologies that are in
Jenson said this approach will
become more attractive as people tire
on Android tablets
Wi-Fi - being automated to provide use in phones today that each want of “app glut” - constantly mobile games, in return for a

By Tim Ferguson
users with services they need me to interact with them. And this downloading and managing apps - the subscription fee.
without going through the process is a new style of interaction. It’s not declining size of devices and the loss he GameTanium Mobile GameTanium maker Exent also
of installing apps.
RFID could automatically
provide information about a film
going to replace native apps but in
many ways I think it will supersede
apps,” Jenson said.
of screen interfaces which will mean
other forms of interaction are needed.
“We want to see the future but
T game platform has been
launched for Android Tablets
at Congress.
announced that Indian operator
Tata Docomo will use its
technology to launch a mobile
poster or how much ketchup is left Jenson called this “just-in-time we’re being blinded by the The service provides users with subscription service to Indian
in a bottle, while GPS could be used interaction”, something that apps paradigm of today. If we don’t unlimited access to a catalogue of consumers for the first time.
to provide information about currently don’t offer in such an instant know what we want, we won’t get
people playing on a tennis court or way. “It’s much more ‘I don’t know it,” he concluded.

RIM: messaging apps an
Foursquare and events in their vicinity that opportunity, not threat

By Steve Costello
they’re likely to be interested in.
plans to take “It’s taking all the data we have

passive and trying to make people passively
aware of all the things that are he emergence of third-party

awareness
beyond
going on without having to be in the
app all the time,” Crowley said.
“We’re enabling people to cut
T messaging services
“provides an opportunity, as
opposed to a threat,” to the
through this data stream in a way operator community, according to
mobiles that I don’t think anyone has done
before,” he continued.
Alec Saunders, VP of developer
relations and ecosystem
The recently launched Radar development at RIM (pictured).
feature within the Foursquare app Foursquare recently passed the “The consumer appetite for data-
oursquare CEO Dennis already provides a basic version of 15 million mark of people that have driven messaging services is driving

F Crowley revealed his vision for
the future of the location-
based check-in and recommendation
this functionality, but Crowley sees
it migrating to interfaces beyond
phones, such as head-up displays.
checked in using its service, with
1.5 billion check-ins having been
made. “This is a big deal. This is
subscriber uptake of data packages
and higher-end smartphones,
ultimately benefiting operators’
service at Congress yesterday. “It’s not science fiction. This is generating a lot of interesting data own bottom-line,” he told Mobile
The company is working on ways where Foursquare is going and this points that allow us to do very World Daily.
of using customers’ data to is a space where we’re really going sophisticated things,” the The executive noted that
automatically alert them of places to dominate,” Crowley said. Foursquare chief added. consumers are increasingly
demanding a richer mobile
communications experience.
“Ultimately, we believe that it will
Nokia Store hits 13M be consumer choice which will
drive mobile usage habits, and
okia said that it had this daily download mark integrating a strong social element RIM has opened BBM to third-

N month reached the
milestone of 13 million daily
app downloads from its Nokia Store.
With Nokia now using Microsoft’s
Windows Phone as its smartphone
for example adding in-app
purchase capabilities for Series 40
which stimulates engagement and
interaction will play a key role
within this.”
party developers, enabling them to
create apps which include social
networking features powered by the
The company noted especially platform of choice, it was noted that and Qt developers. Saunders said that RCS-e is an service. Saunders said that there are
strong growth from feature phone the number of apps in the Windows Also noted were new partnerships “interesting development” in the almost 600 BBM Connected Apps
users, with owners of devices using Phone Marketplace has grown by 300 with brands Kraft and Red Bull, and evolution of the industry as a whole. which have collectively seen 148
its Series 40 handset platform percent in the past 12 months: it now video-on-demand company “RCS-e represents an opportunity for million downloads since launch,
generating a 250 percent increase houses 65,000 titles “and counting.” Voddler. “Our partners are operators to evolve their traditional delivering “richer, more integrated
in downloads in a year: these Nokia said it has “expanded the recognising the opportunities with messaging business which has been user experience which is driving
devices now account for more than range of revenue tools available Nokia to reach all consumers in all such a strong revenue generator for uptake, discoverability and
30 percent of the daily total. to help developers be successful,” markets,” the Finnish vendor said. them for many years.” interaction.”


NEWS

Celcite Management
Soluutions has launched
iCOPS as part of its COPS-SON
By Ian Channing

platform. iCOPS covers all
technologies, including LTE,
and is a powerful web enabled
portal that provides wireless
networks operators with a
broad and intuitive view of the
entire radio network. iCOPS
and COPS-SON use Celcite’s
By Tim Ferguson

Automatic Intelligent
Correlation (AICTM) engine

that enables a wireless
network operators national,
regional and other network
executives to view the root
cause for the worst performing
network elements, analyse
multiple network issues, and
separate RF from operational
Radwin pushes BlueRun

issues automatically.
NEWS IN BRIEF...

non-line of sight kit Ventures Multi-technology
predicts SON platform

Emerson Network Power is
demonstrating an
utilising lamp posts and other street

mobile

AdvancedTCA (ATCA )-based
furniture, there will be numerous

telecom server blade which
he rapid uptake of fixed and moving obstacles which will

T growth

promises to enable network
smartphones has driven a impede direct line of sight

operators to gain the cost and
massive increase in mobile communications. The Radwin

areas

efficiency benefits of
data, putting heavy strain on mobile solution claims to utilise sophisticated

‘workload consolidation’ with
networks. This problem will be aggregation techniques to overcome

simpler and faster network
exacerbated when LTE comes fully the problems of multipath fading,

security. Through workload
on stream, creating even greater ensuring a consistent and high level services will see the development of

consolidation, implemented
capacity issues for operators. of communications. contextual networks that push

on the latest Intel
Mobile operators are looking to “Our technology is real non-line lexible screen technologies, relevant data and experiences to users.

F

architecture processors,
increase network capacity and of sight, very predictable and m-commerce and “The social graph of today will

operators will be able to
coverage through the deployment of reliable, which is what operators “contextual networks” will be look fairly static and generic when

make efficient use of network
thousands, and eventually millions, need in the rapidly changing the big growth areas for the mobile compared with these pervasive and

infrastructure and reduce
of small cells at street level. The environment at street level. We industry in the coming years. That’s predictive networks of the future.

commissioning and operating
sheer number of small cells creates don’t do best path as most radio according to general partner and Users will seamlessly and

expenses, at the same time
its own problems – how do you systems do, we collect the energy co-founder of BlueRun Ventures, dynamically shift between deep-

By Ken Wieland

as expanding network
successfully backhaul the traffic? from 30, 40 or even 50 paths and John Malloy, (pictured) who spoke focused communities versus the

By Tim Ferguson

capacity to handle consumer
Fibre-optic cabling is not leverage these to produce one at the ‘Mobile Innovation: A Vision wide and shallow communities of

demand for multimedia and
practical and extremely expensive, strong accumulated signal. of 2022’ panel at Mobile World today,” he said.

other rich content types.
whilst normal microwave Equalisation of these paths is the Congress this week. Malloy said the mobile industry
communications requires a line of key and this is our specialisation,” In an exclusive interview with can prepare for these developments
sight between antennas. The comments Nativ. Mobile World Daily, Malloy, said by embracing the change and
Telecom server

Synchronica has launched
answer, according to Adiv Nativ, At Congress it was announced flexible screen technology will lead understanding core strengths.
blade

Synchronica RCS as a
vice president of marketing and that Spanish service provider to a range of new form factors for “Recognise that incumbents in

Service, a ‘pay as you grow’
business development at Israeli Iberbanda has deployed the tablets and mobile devices while Internet services, media and

solution for mobile operators
company Radwin, is non-line of site RADWIN 2000 point-to-point 5.x interaction tech such as the enterprise software also face value

wishing to roll out a fast and
communications (NLOS). GHz systems to drive high-capacity iPhone’s Siri will change the way chain disruptions. Choose your

cost effective RCS (Rich
Because the small cells will be access services initially in Galicia people interact with their mobiles. partners and competitors wisely.

Communications Suite)
deployed at street level, probably and Navarra. Malloy also thinks m-commerce Make decisions,” he said.

service. By using
has huge potential for growth and And there will be challenges.

Synchronica’s hosted RCS
could make up more than half of Operators need to organise their

service, mobile operators can
online commerce by the end of the business so they can bring

IBM: Mobile cloud

avoid the need to implement
decade, with the one-click innovations to customers quickly.

their own, costly IMS core
transaction model being adopted for “Yes, the scale of their businesses

network and can instead
will prosper on
purchases made on mobile devices. and nature of regulated markets

undertake a more cost-
He added that the adoption of add barriers, but new solutions can

effective and accelerated roll
smartphones and cloud-based be found,” Malloy said.

intelligent networks

out to subscribers. It also
allows groups of mobile
Orange

operators in one country to
benefit from a ‘joined up’ RCS
experience, irrespective
n a bid to increase data roaming

I tackles

whether they have all
obile operators should traffic, Orange has announced it

M

deployed an IMS core, by
make their networks more will extend roaming offers already

launching their services
“fear” of
intelligent if they’re to help available in some countries to other

simultaneously to enable
drive and support the uptake of parts of its European footprint by the

cross-network messaging
mobile cloud technology. end of 2012. “There is still fear among

roaming RCS as a service

between subscribers.
CTO for Telecommunications at customers about the bill,” Vincent
IBM Global Business Services, Brunet, Executive Vice President of
Malcolm Nicholas (pictured) told Consumer Mobile Services at Orange,
Mobile World Daily that although told Mobile World Daily. “In some Belgium and France. In France, the
increasing mobile capacity is one way countries, customers are turning the alert is set at €100 and customers
to support mobile cloud services, d ata functionality off.” are cut off from their data
IBM is looking at another approach. The operator’s ‘roaming bundle’ connection when the bill hits €130.
“We think that by adding offer, already available in Spain, Unlike in the EU, where a monthly
computing capabilities to each layer Belgium and Romania, is to be cap is mandated at €50, there is no
of the network, including the radio made available in France, Poland regulation on roaming tariffs for
access network that are then and the UK. Targeted at occasional world travel.
managed as a distributed cloud and light users, the bundle – Brunet maintains that Orange is
computing platform, optimisation comprising a daily package of voice, responding to consumer research
can be made more effective for SMSs and data – will be priced and competitive pressures. There is
longer,” he said. differently in different markets. In growing regulatory pressure,
This approach won’t negate the France, from June onwards, users however, to reduce EU roaming
need for more network capacity but will pay around €5 for a daily tariffs and make them more
means data can be processed where it Nicholas feels that smarter allowance of ten minutes’ voice, ten transparent. The European
is most cost effective to do so, lowering networks have the potential to texts and 10MB data. Commission has drafted new
the costs of mobile cloud services and improve the quality of mobile cloud A ‘rest of world’ alert and cap for roaming regulation, scheduled for
improving user experience. services and digital content delivery. Orange customers travelling implementation in the summer. A
“We think this will become This, in turn, will drive new mobile outside Europe is to be made retail price cap on roaming data
particularly relevant as mobile cloud cloud services. “What those mobile available across eight European (€0.90 per MB), never before
users are joined by billions of machines cloud services will be is just as hard countries. When outside the EU, mandated, is among the proposals.
connecting to the network,” said to say now as it was to predict the Orange customers are alerted when “Pressure on price should come from
Nicholas, who spoke in the “Mobile first applications for PCs back in their data bill exceeds a pre- competition and not regulation,” says
Cloud: Contending for Content” 1981 or apps for smartphones in determined level. The service is Brunet. “We are always worried
session at Congress this week. 2007, unfortunately,” he said. already available in Poland, when retail pricing is regulated.”


FEATURE | SPECTRUM
Michael O’Hara,
Chief Marketing Officer,
GSMA

Spectrum:
The Lifeblood of the
Mobile Industry
Mobile data traffic has been growing
exponentially, spurred by the
proliferation of smartphones, tablets
and the widespread usage of mobile
applications. With the next
generation of Mobile Broadband
networks providing higher speed and
lower latency, the range of
applications and devices will increase
and produce a corresponding increase
in demand. According to a recent
study by Cisco, global mobile data
traffic is set to grow from 0.6 exabytes
per month in 2011 to 10.8 exabytes
per month in 2016, a staggering
increase of 1,700 per cent! The study
also noted that by 2016, 60 per cent of
mobile users, or 3 billion people, will
belong to the “Gigabyte Club”,
generating more than one gigabyte
of mobile data traffic every month.

perators continue to invest in

O network upgrades to maximise the
capacity of their networks. Clearly,
additional spectrum will also be required to equipment standards to generate economies of study options for additional IMT spectrum for previous WRCs is either heavily used (3G
support this explosive traffic growth, and to scale that drive down equipment costs and decision at WRC-15. By identifying core bands) or currently being awarded (2.6
realise the promise of the totally Connected facilitate international roaming. worldwide spectrum bands for IMT use, the GHz extension bands). While this will
Life and the Connected Economy. The future The ITU has supported the development of ITU is further driving economies of scale for continue to drive economies of scale for IMT
of mobile depends on operators having next-generation mobile technologies under IMT technologies. and address short-term spectrum needs,
timely and reasonable access to the the umbrella of its IMT (International Mobile The importance of IMT to continued more harmonised spectrum will be needed to
necessary spectrum resource. The World Telecommunications) family of standards. economic growth and development, ensure that the enabling power of Mobile
Radiocommunication Conference (WRC) IMT, as defined by the ITU, is a set of particularly in emerging economies, is well Broadband reaches its full potential.
provides a critical mechanism through which standards that extends beyond the GSM documented. IMT will be the main way of The GSMA is extremely pleased that many
the mobile industry can gain access to the family of mobile technologies such as EDGE, accessing the Internet in many markets. countries have recognised the need to secure
additional harmonised spectrum it requires. UMTS, HSPA, TD-SCDMA and LTE, and Today there are more than 1.7 billion IMT the future of Mobile Broadband and along
The WRC is treaty-level negotiation held includes technologies such as CDMA2000, connections around the world, and by 2015, with our members we stand committed to the
every three to four years, under the auspices of DECT and WiMAX. this number will more than double to over 3.6 success of the ITU’s work. Spectrum is the
the International Telecommunication Union At WRC-12, governments representing billion connections. As such, it is critical that lifeblood of the mobile industry, and by
(ITU), with the current WRC-12 having taken more than 150 countries recognised the the ITU take the necessary steps to continue taking action now to secure additional
place from January 23 to February 17, 2012. critical role that spectrum plays in bringing encouraging IMT development and spectrum, mobile operators will be better
As a global organisation, the ITU plays a key the enabling power of IMT to citizens around deployment. positioned to meet the mobile data needs of
role in establishing a framework for the use of the world. Under the leadership of Chairman Mobile users in some countries are just billions of consumers well into the future. We
radio spectrum on a global scale. It does this Tariq Al Awadhi, WRC-12 called on the next beginning to reap the benefits of the Digital look forward to working with governments
by helping to ensure that radio interference WRC in 2015 to secure additional spectrum Dividend spectrum (700/800 MHz UHF and regulators to identify the spectrum
between countries is minimised and by for IMT. The ITU will soon launch an spectrum) that WRC-07 identified for IMT. needed to deliver the vision of providing low
promoting harmonisation of spectrum and intensive multi-year work programme to Almost all IMT spectrum identified at cost, ubiquitous broadband all over the world.



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WELCOME TO

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To arrange a visit or for more information go to www.mobileworldcapital.com
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ANALYSIS | BRAZIL
Joss Gillet,
Senior Analyst,
Wireless Intelligence

Fast-growing Brazilian
operators look ahead
to LTE auctions
Brazil reached almost 250 million mobile connections by year-end 2011, Brazil mobile connections, Q4 2011
according to Wireless intelligence data, accounting for over a third of total
connections in the Americas region. It is now a larger market than Mexico, Connections
% 2G % 3G
Market Growth,
Argentina and Colombia combined. (million) Share annual
Vivo 71.55 78% 22% 29% 19%
razilian connections grew almost 20 Norte Leste (45 million/18 percent).

B percent year-on-year with all the
market’s major operators recording
double-digit growth. 3G connections
Although there are a number of smaller and
regional operators in the market, these ‘big
four’ account for 98 percent of the country’s
TIM

Claro

Oi
64.08

60.38

45.48
85%

74%

96%
15%

26%

4%
26%

25%

18%
26%

17%

16%
accounted for 17 percent of the Brazilian mobile subscriber base.
Nextel (NII) 4.15 100% - 2% 25%
total at year-end, slightly ahead of the 15 Operators are investing in 3G network
percent regional average. deployments throughout the country, with Algar Telecom 0.65 72% 28% 0.30% 6%
Mobile penetration stands at 125 percent. Vivo's 3G coverage reaching 2,516 Sercomtel 0.08 83% 17% 0.03% -2%
The north of the country - including Rio de municipalities in 2011 (of which 1,310 were
246.38 83% 17% - 19%
Janeiro - reached 113 percent penetration in added last year) giving it 82 percent 3G
Q4 2011, compared to 131 percent in the population coverage. Meanwhile, TIM claims Source: Wireless Intelligence
mid-west and south and 142 percent in the 67 percent 3G coverage of the urban
state of Sao Paulo. Overall, the north region, population with 3G services present in 488 2010 and Q3 2011, offsetting the declining Meanwhile, the government is gearing up
as segmented by the regulator, comprised cities. Similarly, Claro claimed to have contributions from its Spanish (-2.1pp) and to auction-off 4G-suitable spectrum later this
120 million connections by year-end, almost increased its 3G footprint in Q4 2011 (without European (-0.2pp) units. According to the year. Auctions for spectrum at 2.5GHz
half of the country's total connections and providing specific figures) while upgrading its operator, this was due in part to the “high (suitable for LTE) and 450MHz are due to
twice that of the two other sub-regions. network to HSPA+, which has been rates of growth driven by a favourable begin in April, while 3.5GHz fixed-wireless
However, as is the case in other BRIC instrumental in its 9.1 percent year-on-year economic context and acceleration in the spectrum auctions are due to follow. Much
countries, multiple SIM ownership is inflating growth in data ARPU. Overall, such adoption of new services” in Brazil. sought-after 700MHz spectrum could also be
penetration rates and diluting real growth. investments in data networks will help the Telefonica’s Vivo added almost 3 million sold before year-end.
The market is led by Telefonica’s Vivo BRIC countries overtake the US in terms of mobile net additions in Q3, up 72 percent In recent years, the main operators have all
which had 72 million connections at the end total mobile revenue in 2012, by which time year-on-year and 50 percent on the previous moved to merge their mobile and fixed-line
of the year, giving it a 29 percent share, we expect them to account for over 40 percent quarter. The operator has been pursuing the businesses to provide integrated
followed by Telecom Italia’s TIM Brasil (64 of total revenue in the developing world. higher-value market segments and claims a fixed/mobile service offerings. Telefonica
million/26 percent), America Movil’s Claro At Telefonica Group, the organic revenue 37 percent share of Brazil’s contract-based bought out its former partner in Vivo,
(60 million/25 percent) and Oi, the mobile contribution from its Latin American division mobile subscribers, and 43 percent in mobile Portugal Telecom, in 2010 partly in order to
arm of Brazil’s fixed-line incumbent Telemar increased by 5 percentage points between Q3 broadband. This focus saw ARPU at Vivo rise more closely integrate the unit with its local
3 percent year-on-year to US$13.21 in Q3. fixed arm, Telesp. Meanwhile, America Movil
The Brazilian regulator has been able to brought Claro and its fixed-line arm,
ABOUT WIRELESS INTELLIGENCE support growth in the market via several Embratel, under one roof last year and
spectrum auctions in recent years. The most recently added cable firm Net Servicos de
Wireless Intelligence is the definitive source of mobile operator data, recent swathe – largely spectrum left over Comunicacao to its Brazilian portfolio.
analysis and forecasts, delivering the most accurate and complete set of from previous tenders - was sold off in Telecom Italia acquired the long-distance
industry metrics available. Relied on by a customer base of over 700 of December 2011 and netted the government fibre player, Intelig, in 2009.
the world's mobile operators, device vendors, equipment manufacturers BRL237.8 million (US$132 million). TIM However, the fixed businesses of the
and leading financial and consultancy firms, the data set is the most Brasil secured nine blocks of spectrum in the foreign-owned operators continue to trail that
scrutinised in the industry. With over 8 million individual data points – 1800MHz band for BRL109.3 million, with Oi of Oi, which remains Brazil’s largest fixed-line
updated daily – the service provides coverage of the performance of all acquiring four blocks in the same band for provider by some distance. Oi has
940 operators and 780 MVNOs across 2,200 networks, 55 groups and 225 BRL110.6 million. Sercomtel spent BRL3 concentrated in recent years on integrating
countries worldwide. For further information please contact million on a single block of 1800MHz its 2008 acquisition of rival fixed-line firm
info@wirelessintelligence.com spectrum while Claro secured a block in the Brasil Telecom, with all its services – both
800MHz band for BRL14.5 million. mobile and fixed - now under the Oi brand.



Mobile spam is threatening network operators and subscribers around the globe. These

GSMA Spam
unwanted messages seek to defraud the recipients and consume valuable network resources.
Luckily, the GSMA and its experts are keen to prevent these attacks from degrading the valuable
services provided by our members. By adopting the GSMA Spam Reporting Service, mobile
operators can empower customers to easily report spam without engaging in lengthy service

Reporting Service - calls. Once reported, the service analyses the message and quickly provides the information
necessary to take decisive action to protect the network and their subscribers from further harm.
Because this is a GSMA service, operators have the additional beneﬁt of learning of other

Securing the future attacks happening on other networks. This intelligence helps them to keep known attacks off
their network and keep spammers from eluding detection.

of Mobile Messaging The GSMA SRS offers the powerful combination of customer reporting, data analysis and
intelligence sharing that is a key element of effective network security.

To ﬁnd out more, contact our team at srs@gsm.org or visit our website at
www.gsma.com/srs or visit us at the GSMA Managed Services stand in Hall 2.1 Stand A68.

www.gsma.com/srs

6 7
ZONE 4

ZONE 6 ZONE 3

Visit the GSMA Spam Reporting Service at the 4 5
Managed Services Stand: Hall 2.1 Stand A68 2 3
8
1

ANALYSIS | INDIA
Matt Ablott,
Senior Editorial Analyst, Wireless Intelligence
www.wirelessintelligence.com

Network shutdowns
to reshape Indian
mobile market
The shock decision this month by India’s Supreme Court to order the India net additions, annual, 2001–2011
cancellation of 122 regional mobile licences could impact almost 10 percent
of the country’s mobile users, according to Wireless Intelligence. The licence
cancellations will serve to put the brakes on growth in the world’s second-
largest mobile market, which is already slowing following regulatory
uncertainty in the wake of the so-called ‘2G licensing scam.'

ince Q1 2008, 120 networks have penetration (on an active users basis) will by

S launched across India’s 22 circles,
including most of the start-up networks
using the 2G licences issued under
this stage stand at 58 percent rather than the
current projection of 82 percent.
According to the latest Wireless
controversial circumstances by the office of Intelligence data, total Indian mobile
disgraced former telecoms minister, A Raja. connections grew by 19 percent year-on-year
Among incumbent operators, six launched in 2011, less than half the 48 percent average
networks in additional circles during this growth recorded over the previous three
period: Aircel (14 circles), Idea Cellular (11), years. Total yearly net additions in 2011
MTS (21), Tata Docomo (three), Vodafone declined to 141 million from 227 million a
(seven) and Loop Mobile (12), while four new year earlier. The slowdown was even more
operators have launched: Etisalat’s Cheers pronounced in Q4 2011, where quarterly net
Mobile (15), Telenor’s Uninor (15), S Tel (five) additions were recorded at 20 million,
and Videocon Mobile (17). Several of these compared to 60 million a year earlier.
new operators now face having to shut down “This is evidence that India’s market size
within the next four months following the has been inflated and its growth opportunities Source: Wireless Intelligence
Supreme Court’s ruling - unless they are able largely diluted, and thus the next step for
to buy-back licences in the court-ordered regulators and operators is to re-install a Policy’ announced in the wake of the licensing Meanwhile, the Telecoms Regulatory
reauction of the cancelled licences. climate of confidence in the market to scandal; the DoT’s intention to delink future Authority of India (TRAI) has identified that
These network launches have helped the stimulate much needed investment,” said Joss spectrum allocations from operator subscriber almost 30 percent of the estimated current
market triple in size since 2008 with annual Gillet, senior analyst at Wireless Intelligence. bases; delays in the allocation of additional total of 900 million mobile connections in
connections growth peaking in 2009 (51 “This daunting task has been kicked-off by numbering resources; and rule changes country are inactive, putting the total number
percent year-on-year), before slowing operators which are slowly easing the long- introduced by operators regarding the activity of ‘active’ connections at about 650 million.
dramatically last year. lasting price wars which have brought mobile period allowed for prepaid users. According to the TRAI, rural penetration in
Total Indian mobile connections passed tariffs and ARPU in the country down to the Previously, users would see their services India only increased by 17 percentage points
900 million in January and are expected to lowest levels in the world.” terminated if they had not recharged their between 2009-11 to 36 percent, while urban
reach 1 billion by year-end. However, the A number of factors have triggered this prepaid cards or placed/received a call within penetration has increased by 58 percentage
large share of inactive SIM cards in the slowdown, including regulatory uncertainty a period of 180 days. Late last year, both points to 161 percent over the same period.
country’s installed base shows that real ahead of the finalisation of the ‘New Telecom Bharti Airtel and Vodafone reduced this “This is a clear indicator that urban areas
period to 60 days while state-owned BSNL have been at the centre of competitive efforts
reduced it to 90 days last month. Airtel stated from mobile operators and that demand in
ABOUT WIRELESS INTELLIGENCE that this change was necessary in order to rural areas – which to date represent only one
free up unused numbering allocations for new third of the country's total connections – is
Wireless Intelligence is the definitive source of mobile operator data, customers given the overall country-wide still largely untapped,” adds Gillet. “However,
analysis and forecasts, delivering the most accurate and complete set of shortage. These changes are expected to market uncertainty will remain for some time
industry metrics available. Relied on by a customer base of over 700 of have a negative effect on connections growth - or until market consolidation has
the world's mobile operators, device vendors, equipment manufacturers over the coming quarters. materialised. The recent disruption brought
and leading financial and consultancy firms, the data set is the most The slowdown has seen many operators by the cancellation of 122 licences will push
scrutinised in the industry. With over 8 million individual data points – begin to report negative net additions. In Q4 a number of operators to exit the market
updated daily – the service provides coverage of the performance of all 2011, Tata Docomo recorded a 5.3 million while the government’s ‘New Telecom Policy’
940 operators and 780 MVNOs across 2,200 networks, 55 groups and 225 decline in connections compared to previous – currently scheduled to be published in mid-
countries worldwide. For further information please contact quarter, while new entrants Videocon Mobile 2012 – will install new rules surrounding
info@wirelessintelligence.com at (-826,398) and Ping Mobile (-32,461) also M&A, taxes, licence conditions and spectrum
saw declines. allocations.”



Visit the destination
showcasing the
future of our industry
for a rewarding
experience
GSMA – Representing our members,
the world’s Mobile Network Operators and the
broader mobile eco-system.

6 7
ZONE 4

Come to the GSMA Pavilion to make sure ZONE 6 ZONE 3

Pavilion
your experience the very best the Mobile World Congress 4 5
has to offer.
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GSMA Pavilion – Hall 8, Stand C118 8
1

ANALYSIS | AFRICA
Joss Gillet,
Senior Analyst, Wireless Intelligence

Radical new pricing
strategies required to
support future mobile
growth in Africa
Africa overtook the Americas to (US$0.03) per minute and limit price Africa mobile connections, Q3 2011
become the world’s second-largest promotions. This has allowed the country's
mobile market at the end of 2011, number-three player Warid Telecom, for Africa World
according to Wireless Intelligence, example, to cut voice prices to just UGX60 Connections (million) 620 5,883
but the region remains highly per minute for on-net calls and UGX180 per Net Additions (million) 26 167
dependent on prepaid voice income minute off-net. Rival UT Mobile has also Prepaid 97% 74%
and is characterised by pricing wars, recently introduced unlimited on-net calls for
Contract 3% 26%
low usage and the relatively high UGX500 (US$0.19) per day. One player in the % Connections
cost of device ownership. market that has spoken out against the 2G 90% 74%
Ugandan price war is MTN, the market 3G 10% 26%
frica was the fastest-growing mobile leader, which recently increased both its on-

A
Quarterly 4% 3%
region in the world in Q3 2011, growing net and off-net tariffs. Growth (Connections)
Annual 19% 14%
connections by 19 percent year-on-year Amid intense competition, customers' price
Market Penetration 63% 85%
(to 620 million) and overtaking the Americas sensitivity is also a growth hurdle for Orange in
during the quarter to become the world's Egypt which, earlier this year, stated that lower Source: Wireless Intelligence
second-largest mobile region after Asia-Pacific. ARPU levels are due to tariff inelasticity,
There were 26 million new African aggressive promotions and the addition of new However, the study found that this trend is inbound international traffic has fallen and
connections (net) added in the third-quarter. "bottom of the pyramid" customers. The not being replicated elsewhere in Africa with prices of outbound calls have increased due to
Pricing wars have been affecting contrast between Africa and other emerging users in Gabon paying 80 percent tax on the reciprocation of higher termination prices
connections growth in several African mobile markets is aptly demonstrated by recent handset purchases, followed by Niger at 65 by operators in other African countries. For
markets, including Kenya, Uganda, Tanzania figures from Bharti, which entered 15 African percent; and Congo Brazzaville, the example, in Congo Brazzaville, the price of
and Egypt. This phenomenon is exacerbated markets following its acquisition of Zain Africa Democratic Republic of Congo, Guinea, inbound traffic has risen by 111 percent and
by the dominance of prepaid users - last year. The operator said that in 2010 its Madagascar and Rwanda all paying more operators report that inbound traffic fell by 36
accounting for 97 percent of the region's African subscribers were averaging 112 voice than 40 percent. It notes that in several percent between May 2009 (when the tax was
connections - who are susceptible to pricing minutes-of-use (MoU) per month and African markets, users are paying twice as introduced) and May 2011. There were similar
fluctuations and more likely to churn. generating US$7 per month (ARPU). This much tax as they were four years ago. trend s identified in Gabon, Senegal and Ghana.
In Kenya, Airtel (Bharti) has reduced its per- compared to 454 MoU and US$5 ARPU in A new type of African mobile tax emerging To date, 3G only represents 10 percent of
minute voice calls from KES6 (US$0.06) to as India. The operator described India as a "high is the so-called 'Surtax on International Africa's total connections base, which
low as KES1 and has been offering free data usage, low pricing model" compared to the "low Inbound Call Termination' (SIIT), which highlights a substantial potential for growth
modems since taking over the country's second- usage, high pricing model(s)" seen in Africa. centrally fixes the prices that operators can that will only be fulfilled if pricing models
largest network. Rival yu (Essar Telecom) The Kenyan market also serves as a useful charge when terminating international inbound are rationalised and if investors are
responded by introducing modems priced at example of the impact of mobile-specific calls. The GSMA/Deloitte research found that confident that they will generate short-term
KES2,599 (US$26.5) with two months free taxation in Africa on price-sensitive demand. where the SIIT has been imposed, the level of return on investments.
unlimited browsing while market-leader A recent study commissioned by the GSMA
Safaricom had to reduce the price of on-network (conducted by Deloitte) found that mobile
SMS to KES1 from KES3.5. Consequently, Airtel handset sales in the country soared by 200 ABOUT WIRELESS INTELLIGENCE
managed to double its customer base in 12 percent following the government's 2009
months at the expense of its competitors but decision to slash the 16 percent VAT levied Wireless Intelligence is the definitive source of mobile operator data,
was also strongly criticised by Safaricom, which on handset sales, with mobile penetration analysis and forecasts, delivering the most accurate and complete set of
asked the regulator (CCK) to set a minimum rising from 50 percent to 70 percent over the industry metrics available. Relied on by a customer base of over 700 of
threshold for prices. The market leader warned same period. This suggests that taxation is a the world's mobile operators, device vendors, equipment manufacturers
that such low prices are not sustainable and key contributor to the total cost of mobile and leading financial and consultancy firms, the data set is the most
could cost the industry some KES20-26 billion ownership (TCMO) in low-income African scrutinised in the industry. With over 8 million individual data points –
(US$270 million) in lost revenue. markets. Indeed, the research found that updated daily – the service provides coverage of the performance of all
There is a similar mobile price war taxation as a proportion of the TCMO in 940 operators and 780 MVNOs across 2,200 networks, 55 groups and 225
underway in Uganda where the regulator Kenya has fallen from 25 percent to 17 countries worldwide. For further information please contact
recently backtracked on plans to establish a percent over the last five years as the tax info@wirelessintelligence.com
floor price for on-net calls at UGX92 burden has been reduced.



See a living future at the GSMA Connected House, one where everyone and everything will
benefit from intelligent wireless connections.

Experience a Find out how homes become smart, city and transport networks will be optimised, healthcare
reach extended and the growing needs of mobile consumers and businesses met.
Explore how mobile is driving innovation in order to deliver economic growth, successful

world where products, customer value and new business opportunities.
Experience how intelligent wireless connections will create more value, drive efficiency and
deliver a richer experience.

everything Showcasing key industry milestones, the vision for the future and numerous cutting edge
connected solutions over two floors are the GSMA, AT&T, KT and Vodafone, with partners:
Accenture, Airbiquity, AQ Corporation, Ericsson, Intel, KTH, Qualcomm, Rsupport, Sony and

intelligently Zelitron.
Visit the GSMA Connected House and step into a living future.
GSMA Connected House, Hospitality Suite CY13, The Courtyard.

connects

Connected GSMA Connected House,

House
Hospitality Suite CY13, The Courtyard


Serving the underserved
through mobile
The GSMA Development Fund brings together our mobile operator members, the wider
mobile industry and the development community to drive commercial mobile services
for underserved people in emerging markets. We identify opportunities for social,
economic and environmental impact and stimulate the development of scalable,
life-enhancing mobile services.

Since the creation of the GSMA Development Fund we have partnered with 35 mobile operators, rolling out
53 services, impacting tens of millions of people across 30 countries.

Our GSMA mWomen Programme, which works to reduce the mobile phone gender gap by 50% and
provide life-enhancing services to underserved women in developing countries, has recently published
ground-breaking research identifying the wants and needs of base of pyramid women. It has also launched
the mWomen Mobile Operator Business Case Framework and the mWomen Impact Pathway. All three pieces
highlight both the challenges and immediate opportunities for the mobile industry to provide commercially
successful, relevant offerings to underserved women.

The GSMA Disaster Response Programme, launched at Mobile World Congress 2012, will lead the global
mobile community in improving industry-wide coordination, resilience and preparedness for disasters, and will
support mobile operators in developing more effective partnerships with humanitarian response agencies and
affected populations after crises.

We are also driving commercial mobile services in the key areas of health, mobile money for the unbanked,
renewable energy base stations, community power, agriculture and learning.

To learn more or partner with us please visit: www.gsma.com/development-fund/
or email: developmentfund@gsm.org

©2012 GSMA

14:33

VILLAGE MAP

Hall 1.0 Level 3 Hall 8.0
Auditorium 1 (Conference Room) Opening Times
Ground Floor Bar and Restaurants
- Opening Keynote 1: Mobile Operator Strategies
Bar and Restaurants Cloakroom EXHIBITION OPENING TIMES
(Monday)
Cloakroom Damm Bar Hall 1.0, Hall 2 (2.0, 2.1), Hall 6.0, App Planet (Hall 7.0) and
- Keynote 2: The Connected Consumer (Monday)
Exhibition Exhibition Hall 8.0
Information Desks – Sponsored by - Mobile World Live Extra featuring Facebook (Monday) GSMA Pavilion Monday 27 February ..............................................09:00 – 19:00
- Mobile World Live Keynote featuring Ford Tuesday 28 February ..............................................09:00 – 19:00
Toilets GSMA Sales Office Wednesday 29 February..........................................09:00 – 19:00
Level 1 - Keynote 3: Mobile Operator Strategies in Developing Hospitality Suites Thursday 1 March ..................................................09:00 – 16:00
Hospitality Suites Markets (Tuesday) Information Desk – Sponsored by
- Keynote 4: Exploring the Mobile Cloud (Tuesday) Toilets OUTDOOR EXHIBITION AND HOSPITALITY
Hall 2.0 - Global Mobile Awards Ceremony (Tuesday) SUITE AREAS
Ground Floor Avenue Hall 1.1, Hall 3.0 (3.0 Courtyard, 3.1 Gallery),
- Mobile World Live Keynote featuring Google
Hall 4 (4.0, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7, 4.8), Hall 6.0,
Accommodation Services – provided by (Tuesday) ATM/Cash Machine
Hall 8.0, App Planet (Hall 7.0), Avenue, Zone 3 (Z3),
Bar and Restaurants - Keynote 5: Mobile OS & Applications (Wednesday) Exhibition Zone 4 (Z4), Zone 5 (Z5), Zone 6 (Z6)
Damm Bar - Keynote 6: Financial Services in a Mobile World Fast Track /Access Monday 27 February ..............................................07:30 – 22:00
Cloakrooms Lost & Found Tuesday 28 February ..............................................07:30 – 22:00
(Wednesday) Wednesday 29 February..........................................07:30 – 22:00
Exhibition - Regional Focus: BRICS & The Challenges of Metro Ticket Machines
Thursday 1 March ..................................................07:30 – 16:00
Information Desks – Sponsored by Innovation (Wednesday) Police Station
Registration – Sponsored by Restaurant Booking REGISTRATION OPENING TIMES
- Mobile Money - NFC (Wednesday)
Toilets Service – provided by Saturday 25 February ..............................................09:00 – 18:00
- Mobile World Live Keynote featuring Ericsson
VAT Refund/Tax Toilets Sunday 26 February ................................................09:00 – 20:00
(Wednesday) Monday 27 February ..............................................07:00 – 20:00
Mezzanine
Meeting Rooms A,B,C & D
- Keynote 7: Driving the Mobile Technology Evolution Plaza España Tuesday 28 February ..............................................07:30 – 19:00
(Thursday) Wednesday 29 February..........................................07:30 – 19:00
Level 1 Airport Shuttle Thursday 1 March ..................................................07:30 – 16:00
Room 5 (Conference Room) Metro Station
Exhibition
Media Centre - Mobile Health: Getting Mobile into the System Taxi Station
Networking Lounge (Monday)
- Mobile Health: mHealth for the User (Monday) Avenida Rius I Taulet (between upper
GSMA Seminars
Bar and Restaurants - Mobile Health: Emerging Markets (Tuesday) and lower village)
- Mobilising the Retail Business (Tuesday) Hotel Shuttle Buses
Hall 3.0/Courtyard - Consumer Devices: Riding the Smart Device Wave Private Shuttle Buses TOILETS FIRST AID CENTRE
ATM/Cash Machine (Wednesday) Taxi Station
Bar and Restaurants - Embedded Mobile: State of the Market
Exhibition
Zone 3, Zone 6 CAFÉS & RESTAURANTS SHUTTLE BUS
(Wednesday)
First Aid - Embedded Mobile: Automotive & Utilities Exhibition
CLOAKROOMS TAXI RANK

Hall 4.0 (Thursday) National Palace/MNAC
- Embedded Mobile: Consumer Electronics
Bar and Restaurants (Thursday) Leadership Summit ATM MACHINE VIP PICK UP &
DROP OFF POINT
Business Centre (Level 8) provided by Room 6 (Conference Room) ONCE
Cloakroom (Level 0) - Business Transformation: Operators as Agile FREE WIFI HOTSPOTS INFORMATION DESKS
Hospitality Suites LG
Businesses (Monday)
Hourly Meeting Rooms (Level 8) - Business Transformation: Operators as Intelligent Cupula METRO TICKET MACHINE EXHIBITOR SERVICE DESKS
Information Desk (Level 2) – Sponsored by Partners (Monday) TICKET MACHINE

Toilets HTC (Sunday, Monday)
- Mobile Cloud: Home of the Future (Tuesday) POLICE STATION RESTAURANT BOOKING SERVICE
VIP Networking Lounge (Level 0) - Mobile Cloud: Cloud & Network Intelligence Mies
Executive Hospitality Suites (Level 1) (Tuesday) NVIDIA (Monday) LOST & FOUND METRO

Hall 5.0 - Networks: Network Infrastructure Costs Intel (Tuesday, Wednesday)
(Wednesday)
Level 0
- Networks: QoE & Capacity (Wednesday)
Auditorium 2 (Conference Room)
GSMA Meeting Room 32
- Mobile Applications: Apps for All (Monday)
Toilets
- Mobile Applications: The Future of Voice & VILLAGE MAP
Messaging (Monday) Hall 6.0 SPONSORED BY
- Mobile Applications: Building for Tomorrow Cloakroom
(Tuesday) Exhibition
- Mobile Enterprise (Tuesday) Hospitality Suites
- Mobile Innovation: A Vision of 2022 (Wednesday) Meeting Rooms: A, B & C
- Media & Entertainment: The Future of Mobile
Music (Wednesday) Zone 4
- Technology Evolution: Network Architecture Exhibition
Evolution (Thursday) VIP Pick-Up & Drop-Off Point Sponsored by
- Technology Evolution: Network Operations Paella Restaurant
Evolution Sponsored by
Auditorium 3 (Conference Room)
- Mobile Cloud: Competitive Landscape (Monday) Zone 5
- Mobile Cloud: Contending for Content (Monday) Exhibition
- Mobile Advertising: Mobile in the Marketing Mix
(Tuesday) Magic Fountain
- Mobile Advertising: Social Media (Tuesday) Networking by Moonlight (Monday & Tuesday
- Mobile Advertising: The Mobile Advertising 18.30 - 20.30)
Ecosystem (Wednesday)
- Mobile Advertising: Emerging Markets App Planet (Hall 7.0)
(Wednesday) Application Developer Conferences
- Mobile Money: Developments in mPayments App Lounge – Sponsored by
The App Monetization Exchange
(Thursday) Bar and Restaurants
- Mobile Money: Emerging Markets (Thursday) Cloakroom
Speaker Testing Room Damm Bar
Speaker Preparation Room Exhibition
Cloakroom First Aid
Toilets Hospitality Suites
Information Desk – Sponsored by
Level 1 Prayer Room
Conference Restaurants Toilets
Information Desk – Sponsored by Rich Communication Suite, Monday
Toilets GSMA Spam Reporting Service, Monday and
Level 2 Tuesday
Conference Pass Upgrade Desk Mobile Advertising (MMM/MAM), Monday and
Mobile World Live TV Studio Thursday
GSMA Meeting Rooms 1 & 2 Mobile Broadband - an update on HSPA+ and LTE,
Rooms 21,22,23 Monday
Medas Restaurant GSMA OneAPI, Tuesday
Supplier Offices:- Embedded Mobile Seminar, Tuesday
- Exhibition Freighting Mobile Energy Efficiency and Green Power for
- Itn International - Lead Retrieval Services Mobile, Wednesday
MMU Working Group, Wednesday

All information correct as of February 17, 2012


FLOORPLANS | HALL 1

1A23

1A15 1A03
1A55 1A45 1A41 1A27 1A19
1A59 1A07
1A11

1A62 1A56 1A50 1A48 1A40
1B19 1B13 1B01
1A46 1B31
1A70
1B63 1B59 1B55 1B51 1B49 1B39

1B70
1B14 1B12 1B08
1B18
1B22 1C01
1C63 1C53 1C43 1C31
1C13 1C09 1C05
1C67
1C17

1C62 1C58 1C50 1C44 1C34 1C14 1C06
1D01
1D19

1D67 1D45 1D33 1D07

INFORMATION DESK 1D64 1D62 1D56 1E51
1D06
1D68 1D34
1E19
CAFÉS & RESTAURANTS 1D70 1E01
1E67 1E57 1E47 1E43 1E05 1E03
1E69 1E37 1E31
HEIGHT TO UNDERSIDE OF PIPE = 4.6m

1E70

1E60 1E58
1E72
1E56
1E52 1E44 1E38 1E32 1E02
1E62 1E04
1E74 1E54
1E64 1F17
1E68 1E66 1F07
1F61 1F53
1F47 1F43 1F39 1F33 1F25 1F01
1F69 1F05
1F59 1F51

1F68 1F00

CLOAKROOMS 1F62 1F60 1F04
1F44 1F38 1F24 1F20 1F14
1F56 1F02
1F70
1G59
1G31
1G63
1G55 1G49 1G45 1G39 1G19 1G15 1G13 1G05 1G03

1G69 1G61

HE
IGHT
TO
UN
DE
RS
IDE
OF
PIP
E= 1H6 1G38 1G36 1G34 1G32 1G26
VILLAGE MAP
4.6
m
0
1H49 1G48 1H21
1H39 1H33
SPONSORED BY 1PB
1
1H29

1J4
6 1J37 1J33 1J31
1J4
5
1J4
4

1J42 1J36 1J34 1J32

1.1HS51 1.1HS49 1.1HS47 1.1HS43 1.1HS39 1.1HS35 1.1HS25 1.1HS21
1.1HS29

1.1HS52 1.1HS48 1.1HS40 1.1HS36 1.1HS32 1.1HS28 1.1HS24 1.1HS20

1.1HS57

1.1HS62

1.1HS59

1.1HS61

1.1HS65
1.1HS64

ACCESS TO

1.1HS70

1.1HS72



HALL 2.0 & 2.1 | FLOORPLANS

VILLAGE MAP
2.1EZ11
2.1EZ10
2.1EZ9
2.1E91 2.1E83 2.1E77 2.1E75 2.1E71
2.1E69 2.1E67 2.1E65 2.1E63 2.1E61
2.1E57 2.1E53 2.1E51
SPONSORED BY
2.1E98

2.1EZ13 2.1EZ6
2.1E96 2.1E70 2.1E64
2.1E62 2.1E56 2.1E52
2.1E80 2.1E76 2.1E74
GSMA MEDIA CENTRE
2.1EZ14 2.1EZ5

2.1E68 2.1D59
2.1E94 2.1E60
2.1EZ15 2.1EZ4 2.1E58 2.1D51

2.1EZ16 2.1EZ3 2.1D63 2.1D61
2.1D67 2.1D53
2.1E59
2.1D97 2.1EZ17 2.1EZ2 2.1D75 2.1D71

2.1D69
2.1EZ18 2.1EZ1

2.1D80 2.1D78 2.1D74 2.1D72 2.1D70 2.1D66 2.1D60 2.1D46 2.1D26 2.1D20 2.1D16 2.1D10 2.1D08

2.1D58 2.1C49 2.1D40 2.1D34 2.1D24

2.1C85 2.1C83 2.1C81 2.1C75 2.1C73 2.1A69 2.1A59 2.1C45 2.1C27 2.1C15 2.1C13 2.1C11 2.1C09 2.1C07

2.1C72 2.1C70 2.1C66 2.1C62 2.1C60 2.1C58 2.1C50 2.1C28 2.1C26 2.1C12

2.1C64 2.1C38
2.1C20 2.1C10
2.1B77 2.1B75 2.1B73 2.1B71 2.1B61 2.1B59 2.1B51
2.1B25 2.1B11
2.1B29 2.1B27

GSMA
Seminar 2.1B82 2.1B78 2.1B76 2.1B74 2.1B72 2.1B58
2.1B40 2.1B32 2.1B26 2.1B12 2.1B10
Theatre Networking 2.1B22 2.1B20 2.1B16 2.1B14

2.1A85 2.1A83 2.1A81 2.1A79 2.1A77 2.1A75 2.1A73
Lounge 2.1A58
2.1A39 2.1A33 2.1A27 2.1A21 2.1A19 2.1A15 2.1A13 2.1A11 2.1A05

2.1A82 2.1A78 2.1A76 2.1A74 2.1A72 2.1A70 2.1A68 2.1A64 2.1A56 2.1A42 2.1A40 2.1A36 2.1A34 2.1A32 2.1A28 2.1A24 2.1A14 2.1A12 2.1A10 2.1A06

REGISTRATION

I
The mPowered Brands Theatres and
CAFÉS & RESTAURANTS Ambassador Lounges can be found
FREE WIFI HOTSPOT
on the Mezzanine Level of Hall 2.1
2D01

Powered by Cisco
2D02
2B01

2D03
ACCESS TO
2D05 2A06

2D06 2C05 2C06
2B05
2B06 2A05
MEZZANINE
2A10

2C09 2C10 2B09
2D08
2A14
2B12
ACCESS TO
2C13
2C14 2A16
2B13
2D14
2C15 2A07 2A17
2D15 2C16
2D16
2B16
DAMM 2B17
2H02 2H01 2H04 2G01 2F01 2F02
2J01 BAR 2D20 2C19
2C20

2D23
2A26

2H08 2F07
2H07 2G11 2F08 2B26 2A23 2A25
2G08
2D26 2C25 2C26 2B25
2E07
2J09 2A27
2H10 2F09
2A28
2F12
2G13 2E12
2J11 2G12 2D29
2C28 2B27 2.95m To bottom of unit

2A29
Aircon

2J12 2H11
Unit

2H14 2F14 2B28 2A31
2J18 2E14
2J15 2G16 2D28 2C31
2H19 2G15
2J20 2H18 2G18 2D33
2F13 2B38 2A35
2E17

2E18 2B33
2B39 2A37
2G20
2D40 2C37
2F18 2D37
Ramp
2J21 2B40

2J25

2J27
2F27
2G28 2F28
2J29 2D49
2C46 2B47
2F29 2E33 2C47
2J31
2F32 2E30
2G32
2H34 2A47
2F33 2D51
2B53
2H33
2A56
2G37 2G33 2F36 2E35 2D54 2C53
2J41 2H36 2E38
2F37 2C62 2A58
2B57
2D59
2J49 2J42 2A60
2G38 2E41
2H42 2G39 2F41
2D62 2C63 2B61 2A61
2J46 2A62

2A66
2H43 2H45 2H50 2G41 2D65
2J48 2E46 2B68
2B69
2J51 2H54 2C67
2H47 2D66 2B70
2J50 2G45 2B69-B
2J53 2A70
2H56 2B69-C
2J52
2J55 2B72 2A67
2H53 2E58
2J54
2J57 2B73
2H58 2G50 2E47 2D77 2C75 2C72
2F49
2J56 2B76
2J59 2H57
2H60 2G55 2D82 2A78
2J61 2J58 2B75
2B80
2H61 2G57
2J63 2J60 2H59 2A73
INFORMATION DESK 2C81
2B77
2B82
2H64 2G63 2A82
2J64
2J65 2H62

CAFÉS & RESTAURANTS
2E66 2A86
2J69 2J70 2H69 2H70 2H71 2G69 2G70 2F69 2C88 2B87 2B89 2B90

FREE WIFI HOTSPOT 2D88
2A90

Powered by Cisco

2C115 2C114 2C105 2C103 2C92 2B113 2B112 2B111 2B92 2A92

2A97-B
2C112 2C106 2C102 2C93 2B127 2B110 2A126 2A111 2A110
MEZZANINE 2B115
2C107 2C101 2C94 2B126 2B109 2B93 2A108
2A125 2A112
2B116
2C111 2C100 2C95 2B125 2B108
2C110 2A107
2B117 2A97
2C109 2C96 2B124 2B106
2C108 2B95 2A114
2B119
2A103
2C9
8 2B104
2B98 2A116 2A102
2B123 2A122
2B122 2B100
2A118 2A101
2B120 2A100
CLOAKROOMS 2B103
2B101
2B102

2A120



FLOORPLANS | HALL 3.0 & HALL 3.1

CY03 CY01

CY15 CY13 CY07

CY08 CY06 CY02

COURTYARD RESTAURANT

CY18 CY20 CY22


FREE WIFI HOTSPOT
CY31
Powered by Cisco CY17 CY19 CY21 CY23
CY29

CY25
ATM MACHINE

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

3.1HS71 3.1HS65 3.1HS61 3.1HS51 3.1HS41 3.1HS37 3.1HS35 3.1HS33 3.1HS31 3.1HS29 3.1HS13 3.1HS09 3.1HS05
3.1HS21 3.1HS19 3.1HS17 3.1HS15 3.1HS01

3.1HS72 3.1HS70 3.1HS64 3.1HS62 3.1HS60 3.1HS58 3.1HS56 3.1HS54 3.1HS50 3.1HS44 3.1HS42 3.1HS36 3.1HS34 3.1HS30 3.1HS26 3.1HS24 3.1HS20 3.1HS16 3.1HS10 3.1HS08 3.1HS04 3.1HS02

3.1HS83 3.1HS84

3.1HS86
3.1HS85

3.1HS88

3.1HS87

3.1HS90 CAFÉS & RESTAURANTS

3.1HS91

3.1HS94
ACCESS TO
3.1HS93

3.1HS96
ACCESS TO
3.1HS97 3.1HS98

ACCESS TO
3.1HS100
3.1HS99

3.1HS102
ACCESS TO
3.1HS101

GALLERY

3.1HS113 3.1HS112

3.1HS115

3.1HS117 3.1HS114

3.1HS125

3.1HS126

3.1HS127 VILLAGE MAP
3.1HS129 SPONSORED BY
3.1HS131
3.1HS133

3.1HS138 3.1HS140
3.1HS147 3.1HS149 3.1HS153 3.1HS155 3.1HS161 3.1HS165 3.1HS171 3.1HS175 3.1HS181 3.1HS185 3.1HS187

3.1HS137
3.1HS156 3.1HS158 3.1HS162 3.1HS164 3.1HS166 3.1HS168 3.1HS170 3.1HS172 3.1HS174 3.1HS176 3.1HS184 3.1HS186



HALL 4 & HALL 6 | FLOORPLANS

4.5HS11 4.5HS01
4.5HS23 4.5HS17

4.8MR8 4.8MR6
4.8MR7 4.5HS29

Business 4.8MR5

4.9HS01 Centre 4.8MR4
4.5HS16 4.5HS04 4.5HS02
Hall 4.5 - 4.7
4.8MR3

4.8MR2
4.5HS14 4.5HS44

4.8MR1

Hourly Meeting Rooms

4.6HS46

56
4.

HS
6H

4.7
S4
8
4.6HS38

8
S5
4.

7H
6H
4.7HS59 4.7HS61

4.
S5
4.7HS63

0
4.6HS01 4.7HS57

0
4.

S6
6H

7H
S5
4.6HS02

4.
4.6HS39

2
4.7HS43

Hall 4.8 4.6HS05
4.6HS04
4.6HS36
4.6HS35 4.6HS49 4.7HS47 4.7HS41
4.7HS39
4.7HS35

4.6HS07 4.7HS33
4.6HS06
4.6HS31 4.6HS53
4.6HS57
4.6HS27 4.7HS27
4.6HS61

4.6HS13

4.7HS01 4.7HS03 4.7HS05 4.7HS13 4.7HS15 4.7HS19
4.6HS15 4.6HS17 4.6HS21 4.6HS23 4.6HS62 4.6HS63

FREE WIFI HOTSPOT

Hall 4.0 - 4.1
Powered by Cisco

INFORMATION POINT

4.1EHS7 4.1EHS8 4.1EHS9 4.1EHS10 4.1EHS11 4.1EHS12 4.1EHS13 4.1EHS14 4.1EHS15 4.1EHS16 4.4HS31 4.4HS25 4.4HS19

ACCESS TO
4.1EHS6 4.1EHS5 4.1EHS4 4.1EHS3 4.1EHS17
4.1HS01 4.4HS09

4.4HS20 4.4HS16
4.1EHS18 4.4HS30 ACCESS TO
4.1EHS2
4.1EHS19
Hall 4.2 - 4.4 4.4HS07

4.1HS37 4.4HS05
4.1EHS1 4.4HS14
ACCESS TO
4.4HS03
4.1HS14

4.4HS02 CLOAKROOMS
4.1HS02 4.4HS01

VIP Networking Lounge

4.2HS12

4.2HS15
4.3HS40
VILLAGE MAP
4.3HS30
4.2HS18 4.3HS50
SPONSORED BY

4.2HS25
4.3HS02 4.3HS10 4.3HS12
4.2HS40
4.2HS36

4.0HS27 4.0HS19 4.0HS02 4.2HS42

4.3HS01 4.3HS05 4.3HS13 4.3HS15 4.3HS19

ACCESS TO

TOILETS

6E01

6E20

6HS10 6HS8 6HS4
6HS84 6HS82 6HS28 6HS24 6HS20 6HS18 6HS14

6E30
6HS80

6C43
6C50

6C63 6C23



FLOORPLANS | APP PLANET & HALL 8

VILLAGE MAP
SPONSORED BY

7I10
Auditorium A

7H10 7H20

7H1
7H12 7H14 7H16
7H2 7H30
7G7 7G9 7G11

7G4 7G6 7G8
7G10
7H40
Auditorium B
Damm
Bar (HALL 7)
7F1 7F3 7F5

7F10 7F12 7F14 7F16 7F20 7F24
App Lounge

7E42 7E44 7E52 7E58
7E68 7F89 7F91 7F93 7F95 7F97
7F81 7F83 7F85 7F87

7D36 7E45 7E47 7E61 7E63 7D64 7F80 7F82 7F84 7F86
7D42 7D50 7D56 7E75
7E69 7E81 7E83 7E85 7E87
7D46 7D58 7D60 7D62

7E73 7E80 7E82 7E84 7E86
7C56
7D22 7D35 7D90
7D81 7D83 7D85 7D87
7D45 7D49
7C70
7D20 7C37 7D61

7C18 7E71
7C58
7C38 7D80 7D84
7C28
7C30

7C42 7C44

H 7C62 7C81 7C83

7C34
7C82 7C86 7C87 7C90
7C35 7C69
7C80
7B26 7B28
7C106
7B34
INFORMATION POINT
7B38
7B70
7B80
7B82 7B84 7B90 7B96 7B104
Auditorium C
7B33
CAFÉS & RESTAURANTS 7B42
7B102

7B35 7B68 7A80
7B86 7B92 7B98
7A86 7A96
7A103 7A107
7A112

7A82
7A38 7A72

7A84 7A88 7A90 7A92 7A94 7A98 7A100 7A102 7A104 7A106

PRAYER ROOM

CLOAKROOMS

FREE WIFI HOTSPOT
Powered by Cisco

ACCESS TO

INFORMATION POINT


CLOAKROOMS

8C01
ACCESS TO

8C129 8C115 8C25

8C141 8C139 8C67 8C55
8C167

8C132 8C118
8C78
GSMA 8C66 8C32
8B175 8B171 8C72
8B169 Pavilion SALES
8B145
8B109 8B101 8B91 8B83 8B53 OFFICE
8B127 8B73 8B65
8B79
8B177
8B117
8B71

8B30

8A171 8B76
8B110 8B94 8B70 8B68
8B192
8A51
8A139 8A125 8A115 8A102 8A84
8A159 8A147
8A169
8A77
8A69 8A67
8B178 8A111 8A93

8A167
8A28
8B197

8A150 8A142 DAMM BAR 8A86 8A80 8A76 8A70 8A50
C3



ZONE 3, ZONE 4 & ZONE 5 | FLOORPLANS

Z3.1

Z3.2

Z4.1 Z4.2

Paella Restaurant

VIP Pick-Up
& Drop-Off

Z5.1

Z5.1



FLOORPLANS | ZONE 6 & AVENUE

Z6.1

TOILETS

CLOAKROOMS

VILLAGE MAP
SPONSORED BY


ATM MACHINE

METRO TICKET MACHINE

ACCESS TO

ACCESS TO

AVENUE ACCESS TO

ACCESS TO

TOILETS
AV105

AV107

AV108

AV109

AV114

AV116
AV100

AV102
AV97

AV99
AV89

AV90

AV91

AV92

AV94

AV95
TOWER

AV34

AV33

AV32

AV30

AV29

AV27

AV25

AV23

AV22
AV43

AV42

AV41

AV38

AV37

AV35
AV44
AV47
AV48

AV14
AV12
AV06

AV09
AV01

AV16

AV20
AV10
AV03

AV05
TOWER

AV76

AV78

AV79

AV81

AV83

AV84

AV86

AV87
AV71

AV72

AV74
AV64

AV66

AV69
AV55

AV60



EXHIBITOR LISTING

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

Kineto Wireless 1A41 DTS 1.1HS39 Cassis International 2F49
HALL 1.0 Kochar Infotech P Ltd 1J33 EMPIRIX INC. 1.1HS25 Castlabs GmbH 2D51
@-yet GmbH 1B13 Korea Trade-Investment Promotion Agency (KOTRA) 1E05, 1F07 F5 Networks 1H21, 1.1HS64 Cavium, Inc. 2B05
7Layers 1G34 KOTRA HQ 1F07 Gameloft 1.1HS24 cDemo Mobile Solutions 2A97-B
Accanto Systems 1J37 Lavandoo Mobile Solutions GmbH 1B13 Informa Telecoms & Media 1.1HS40 Ceedo 2D82
Accuris Networks 1F17 LogMeIn 1G31 Intellect c/o Tradefair Ltd 1.1HS43 CelCite 2B13, 3.1HS44
Adax 1E43 MACH Sarl 1H49 JDSU 1G63, 1.1HS65 CellGuide 2C75
ADECEF 1F56 Mavenir Systems 1G45 Meucci Solutions 1J46, 1.1HS47 Cellint Traffic Solutions 2C62
Adobe Systems Incorporated 1C31, 4.1HS37 MCTEL 1G13 Mobixell Networks, Ltd. 1.1HS51 CellMax Technologies AB 2B06
Aeroflex 1B14 MediaTek Inc. 1C58, 3.1HS161 Radisys 1F01, 1.1HS28 Cellular Italia S.p.A. 2F18
Agilent Technologies 1A46, 1.1HS35 Medisana AG 1B13 Sand 9 1.1HS52 CelPlan Technologies Inc 2D37
AIRCOM International 1A23 METRO GROUP Future Store Initiative 1B01 Tango Telecom 1F17, 1.1HS59 Centile Telecom Applications 2A35
Airspan Networks 1C53 Meucci Solutions 1J46, 1.1HS47 Tektronix Communications 1D67, 1.1HS36 Cerillion Technologies Ltd 2D65
Airweb SAS 1G32 Mformation Technologies 1A56, 4.4HS31 Tensilica 1F39, 1.1HS70 certgate GmbH 2C112
Aito Technologies 1E19 Microsoft Corporation 1D19 The Now Factory 1F17, 1.1HS61 CETECOM GmbH 2D77
AixSolve GmbH 1B13 Mindspeed Technologies 1E57, 3.1HS131 Vantrix 1.1HS48 CGIT 2E47
Altobridge 1F17 Mixem Solutions Ltd. 1E19 Watchdata Technologies Pte Ltd 1C05, 1.1HS32 Cinetix Srl 2A10
AMPHENOL ANTENNA SOLUTIONS 1D56 Mobile World Capital - Barcelona Hospitality Suite 1F00 Cluster Edit 2E47
Anite Telecoms Ltd 1F43 MobileAware 1F17 HALL 2 Coelmo srl 2C111
Anritsu 1B31 MobileMonday Belfast 1E67 Coiler Corporation 2A26
Mobilethink A/S 1F68 2N TELEKOMUNIKACE 2G13 Comba Telecom Systems AB 2E30
AQ Corporation 1E05
Movirtu Limited 1D64 2operate ApS 2A05 COMITE EXPANSION ECONOMIQUE DU VAL D'OISE 2E47
Argela 1C13
MTLD Top Level Domain T/a DotMobi 1F17 6WIND 2B122 Commsquare 2H33
Arieso 1D62, 3.1HS62
Muvee Technologies Pte Ltd 1F04 a:k:t: Informationsystems AG 2H71 Communology GmbH 2B68, 3.1HS112
ARM Limited 1C01, 1.1HS57
My Tour Talk 1E67 Acapela Group 2E47 Computaris International Limited 2A60
Ascom Network Testing 1C09
N Diseno Y Arte Digital, SL 1J42 Accel Telecom 2C72 Comsys Telecom & Media - I-New Communicative Solutions 2B82
Ascot International Srl 1A19
N.A.T. GmbH 1B13 Accuver/Innowireless 2B127 ConceptWave Software Inc. 2A112
Astellia 1B08
NEOMTEL 1E05 Ace Technologies Corp. 2F09 Cooler Master Europe B.V. 2A90
AT4 wireless 1H29
NetScout 1G05 AceAxis Ltd 2F07 Coresonic AB 2F13
Automation Engineering Incorporated 1J32
Nexus Telecom AG 1J36 ACT750 2E47 CPC Co Ltd 2C94
Avanquest Software (BVRP) 1B59
Novatel Wireless, Inc. 1A55 ActivNetworks 2E47 Creova 2F49
avinotec GmbH 1B13
NRW.International GmbH 1B01, 1B13 AD4SCREEN 2E47 Crypto Telecommunication Security SA 2F14
Bayer MaterialScience AG 1G49
Nujira Ltd 1C62 ADAPTIT SA 2H61 Crystal Reality LLC 2F69
Benetel 1F17
NVIDIA Ltd 1C34 Adelya 2E47 CTDI GmbH 2H01
Bercut Ltd. 1A45
NXP Semiconductors Netherlands BV 1F14 ADEUZA 2F49 Danish IT Industry Association 2A05
Bluechip Technologies t/a Guardian24 1E67
NXP Software 1A15 ADTECH AG 2B38 Datang Telecom Technology & Industry Group 2H33
Bluegiga 1F62
Olaworks Inc 1E05 Advanced Track and Trace 2E47 Dataport Bilgi Islem Çözümleri San. ve Tic. Ltd. Sti. 2E66
Booz & Company GmbH AV116, 1F51
OnMobile Global Ltd 1F38 Advantech Co. Ltd. 2G38 DATATRONICS, S.A. 2A86
boxPAY 1F17
Open Idea 1H33 Aeon Consulting 2E47 Davicom, a division of Comlab 2A101
brite:bill 1F17
Opera Software 1C44 Aerotel Medical Systems 2C72 DAXIUM 2E47
Busan Technopark (Senior Product Industrial Center) 1E03
OPTICOM GmbH 1B39 AFD Technologies 2E47 DAZA-T ELECTRONICS COMPANY 2J54
Business Oulu 1E31
ORBIT IT Solutions 1B13 Agence Regionale De Developpement Paris Ile -De France 2E47 D-CAT Technologies 2E66
Cambridge Broadband Networks Limited 1G26, 4.3HS30
P3 communications GmbH 1B70 agenceNTIC Bourgogne 2E47 Defne 2H42
Cambridge Consultants Ltd 1E69
Paper Bag Ltd 1E67 AIPTEK International Inc. 2J18 DELTA OHM 2E47
CBOSS 1D06
Parfield Software S.A.E. 1D33 Aktavara AB 2F13 Deltanode Solutions AB 2A23
CCI - COMMUNICATION COMPONENTS INC 1E62
Peter-Service 1A48 Alberta Canada 2A108, 2A110, 2A97-B Desay Electronics (Huizhou) Co Ltd 2A103, 7F97
Celluon Inc 1F07
Phone Fashion 1F59 Alberta ICT Industry Association 2A110 Dhatim 2E47
CERAGON 1D01
Picochip 1E57, 3.1HS127 Allot Communications 2B53 Dialog Semiconductor AV108, 2F28
CEVA 1F33
Polystar Instruments AB 1E04 ALSETT 2E47 Dialoga Group 2C20
Chips & Media Inc 1F07
Powerme Mobile 1J45 Altai Technologies Ltd 2C96 Dicapac Co., Ltd. 2B109
CM International 1C67
Printechnologics GmbH 1J37 AltiGen Communications, Inc. 2D33 DigiMo Group Ltd 2C72
Comarch S.A. 1F20
Project People Limited 1H60 Alvarion 2A114, 2C25 Digital Receiver Technology, Inc. 2B106
CommProve 1H39
PROTEI 1B49 AM3D A/S 2A05 Digitata 2C105
COMPRION GmbH 1G38
PT 1G15 AMD Telecom S.A. 2E07 DingLi Communications Corp.,Ltd. 2E35
Comptel Corporation 1C06
Qualigon GmbH 1B13 AMOS- Spacecom 2C72 Discretix Technologies Ltd. 2C72, 4.7HS22
ComputaMaps 1C17
RADCOM 1D01 ANT+ 2C93 DocDoku 2E47
Comviva 1E01
Radisys 1F01, 1.1HS28 AnyDATA Corporation 2A78 DORIANE 2F49
Contela 1F07
Redknee 1E37, 3.1HS165, 3.1HS171 Apliman Technologies 2J25 Doro AB 2G01
Convergys 1G69, AV69
Revector 1E58 AppBooster Sweden AB and OptiCaller Software 2F13 Dotemu 2E47
Creanord Oy 1E19
Rightware Oy 1E19 Appsfire 2E47 DragonWave Inc. 2A118
Creative Communication Solutions - Cequens 1D33
Roamware Inc 1E44 AppSpotr by CamClic 2F13 DxO Labs 2E47, 3.1HS88
Crucialtec Co., Ltd. 1G39
Rockshore 1E56 APS DIGITECH HOLDINGS LIMITED 2J61 EASTCOMPEACE SMART CARD CO.,LTD. 2H36
CSIT 1E67
Rohde & Schwarz GmbH & Co. KG 1E51 Aptilo Networks 2B117 eb Lab 2E47
cVidya Networks Ltd. 1F05
Rsupport Co., Ltd 1E05 AQUAFADAS 2F49 Echovox 2F49
Cypress Semiconductor Corp 1B12, 1.1HS21
S3 Group 1F17 Aquaways Co., Ltd. 2J20 Elan Microelectronics Corporation 2G33
Dasan Networks, Inc 1E74
SAP AG 1B22 AriadNEXT 2F49 Electro Power Systems SpA 2B104
digame mobile GmbH 1B13
Scottish Development International 1E68 Arkamys 2E47 Elite Mobile 2C10
DigitalAria Co Ltd 1F07
Secusmart GmbH 1B13 Arkivator Telecom 2F13 Elliptic Technologies 2A112
Ditech Networks 1E52
sensewhere Ltd 1E64 Artı Teknoloji Kollektif Sti. 2E66 EMSS Consulting (Pty) Ltd 2B70
Dolby Laboratories, Inc. 1C43, 1.1HS72
SES RFID Solutions GmbH 1B13 Artificial Solutions 2F13, 7F86 Encap 2A67
Dream Chip Technologies Ltd 1E72
Sewon Teletech Inc 1F07 Artilium 2H33 Endstream Communications 2J12
Duesseldorf, City of 1B13
Silent Communication 1F02 Artiza Networks, Inc. 2D49 ephoneNet 2E47
E-Blink 1F61
Silicon Vision 1D33 arvato distribution GmbH 2J09 ERCOM 2D66
ECCO Outsourcing 1D33
Singapore Pavilion (SMa) 1F04 Ascade 2F13 Escaux 2H33
Egypt South Africa for Communications 1D33
SK C&C 1F07 Asentria Corporation 2B87 ESET, spol. s r.o. 2G37
Emblacom Oy 1E19
Smardi (Smart design & research institute) 1E03 ASIATELCO TECHNOLOGIES CO 2H45 ESKADENIA Software 2A62
Emirates Data Clearing House 1F60
Smart Villages Company 1D33 Askey Computer Corp. 2B72 Ethrix 2C62
Enterprise Ireland 1F17
Socowave Limited 1F17 Aspiro 2A67 EUPEN - Kabelwerk Eupen AG 2H33
Entre Marketing Ltd 1E19, 1F62, 4.4HS25
Softforum Co., Ltd 1F07 Atchik-Realtime 2G32 Eurocontracts s.r.o. 2J27
Equiendo Ltd 1F17
Solaris Mobile Ltd. 1F17 ATES Networks 2E47 Euromediterranee 2F49
Escher Group Ltd 1F17
SPB Software Ltd. 1A27, 4.1HS25 ATLANTIS INTERNACIONAL S.L. 2F32 Exalt Communications, Inc. 2F36
ESRI Northeast Africa 1D33
SPB TV 1A70 AtomiZ SA 2E47 Exir Telecom 2C19
Etisal International 1D33
Speechstorm 1E67 AUGMENTED REALITY LAB SL 2H47 eZ Systems 2E47
European Communications Engineering 1E19
Spirent Communications 1C14 Ausonia S.r.l. 2F08 Fält Communications AB 2F13
EVISTEL 1A11
Star Arcade 1E19 austriamicrosystems – TAOS 2H02, 4.5HS14 Feedbox 2C62
EXFO Nethawk 1G55, 3.1HS20
STAR FINANZ GmbH 1B01 Avenir Plastic Cards 2F49 FibroLAN Ltd. 2C62
Exomi Oy 1E19
Starhome GMBH 1E32 Avenir Telecom 2C47 Figen Yazilim Evi Ticaret Limited Sirketi 2E66
F5 Networks 1H21, 1.1HS64
Steepest Ascent Ltd. 1E54 Avertim 2H33 FIME 2E47
FeedHenry 1F17
Stream Media Pte Ltd 1F04 Avoca Technologies Inc. 2A97 Fixmo 2A97
Femto Forum 1G19
SwissQual AG 1A07 Avvasi Inc 2A97, 4.6HS39 Flanders Investment & Trade 2H33
Fjord 1E19
Tagit Pte Ltd 1F04 Awex Barcelona Foreign Trade Office 2H33 Flash Networks 2C53
Foxda International Limited 1G61
Tango Telecom 1F17, 1.1HS59 Awex -Wallonia Export & Investment Agency 2H33 FlexGroups 2A102
F-Secure Corporation 1E19
TAWASOL IT 1D33 Awox 2F49 Flixwagon 2C75
FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175
Tecnotree Corporation 1C50, 3.1HS187 AWT Walloon Telecom Agency 2H33 Flybits 2A97
FUTURE PRODUCT DESIGN 1J44
Tekelec International SPRL 1F44 Axell Wireless 2C26 Focus Infocom GmbH 2C115
Gigamon LLC 1A03
Tektronix Communications 1D67, 1.1HS36 Azcom Technology 2F01 Forsk 2H18
Giza Systems 1D33
Telecomax VAS for Mobile services 1D33 AzureWave 2C09 Foshan Amplitec Tech Development Co., Ltd 2H69
Globitel/Global Modern Telecom Sol. 1A59
Telenity 1B51 Baboonix LTD 2C75 Foxcom 2C62
GoS Networks 1F17
Tensilica 1F39, 1.1HS70 Baseband Technologies Inc 2A110 Franklin Wireless 2C106
Gyeonggi Technopark 1E03
Testplant 1E60 Beepeers 2F49 Fraunhofer HHI 2E41
Hancom Inc 1F07
The Now Factory 1F17, 1.1HS61 Beepsend AB 2F13 Fraunhofer IIS 2E41
HRS Hotelreservation Service Robert Ragge GmbH 1B13
TIBCO Software SL 1C63 beeweeb 2A29 Fraunhofer-Gesellschaft 2E41
hSenid Software Singapore Pte Ltd 1F04
Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158 Beijing Digital Grid Technology Co.,Ltd 2J69 French Pavilion/Ubifrance 2E47, 2F49
HTC Europe Co Ltd 1D34, Z4.1
T-monet Inc 1F07 Belgium-Belgica 2H33 Frequency 2J01
iBasis 1E32, 3.1HS164
TotalMobile 1E67 BeNomad 2E47 From The Future 2H33
Ibys Technologies S.A. 1G36
TriQuint Semiconductor 1B55, AV97 Berkeley Varitronics Systems 2B80 fSONA Networks Corp 2B73
Imagination Technologies 1D45
tyntec 1B13 Berlin-Brandenburg c/o Berlin Partner GmbH 2D51 Fujian Helios Technologies Co.,Ltd. 2H61
IMImobile Pvt Ltd 1A62, 1B63
Ulticom 1G48 Bewigo Technologies 2E47 FutureCard 2A122
Information Technology Industry Development Agency-ITIDA 1D33
Victory Link 1D33 Birdstep Technology AB 2F13 Futurecom 2B108
initialT Co.,Ltd 1F07
Visa Inc. 1B19 Blackbox Integrated Data Collection 2A108 Fuzhou Rockchip Electronics Co., Ltd 2J65
INOVAR 1F47
ViviTouch (Artificial Muscle, Inc.) 1G49 BLiNQ Networks 2A97 FXI Technologies AS 2A67
Inspire Tech Pte Ltd 1F04
Volubill 1B18, 3.1HS162 bluenove 2F49 GEKA Telecom 2E47
Integration Services and Technologies 1D33
Watchdata Technologies Pte Ltd 1C05,1.1HS32 Bluestreak Technology Inc 2A101 GENBAND 2A07
Intelligent Services Solutions (ISS) 1D33
Webroot Inc. 1G03 Bluwan 2B61 Geoimage 2E47
InterDigital 1D07
WeDo Technologies 1J31, 1J34 BMX Computers 2H33 Gintel 2A67
Intivation 1F53
Wellington Computer Systems Ltd 1E67 BoomeRing Communication (2005) Ltd. 2C72 Gionee Communication Equipment Co.Ltd.ShenZhen 2F29
Invest Korea 1E05
Welsh Assembly Government 1E66 Boost Communications 2F33 GLOBO Mobile S.A. 2C05
Invest Northern Ireland 1E67
Wireless Power Consortium 1F62 BRETAGNE INTERNATIONAL 2F49 GO TO MARKETING COMMUNICATION LIMITED 2J46
Invigo Offshore SAL 1E70
WOYC Ltd 1J42 BRGR Media 2F49 GoNet Systems 2C72
IP Access Ltd 1E02
Xceed Technologies 1A40 Brodit AB 2B124 Goome Interactive 2C72
IPProtocol 1D33
XPAL Power Inc. 1G59 Brussels Invest & Export 2H33 Government of Canada 2A107
Iptune Ltd 1E19
Xpress Integration 1D33 Brussels Invest & Export Madrid 2H33 Groupe Elabor 2E47
Ixia 1E47
YOC AG 1B13 Bulkypix 2E47 Groupe Synox 2F49
Ixonos 1E19
Buzzinbees 2F49 GRUPO ORMAZABAL 2C37
Jampot Technologies Ltd. 1E67
JDSU 1G63, 1.1HS65 HALL 1.1 BYKOD 2E47 GSMK CRYPTOPHONE 2D59
Bytemobile 2B77, 3.1HS113, 3.1HS115 H@ND International 2H59
Jibe Mobile 1A50
42 Telecom C&D Technologies 2B89 Haiku 2E47
Jinny Software Ltd 1E38
(Global Sales & Marketing) 1.1HS29, 1.1HS62 C4-Command & Control 2C72 Hanwang Technology Co., Ltd 2J48
JOT Automation 1E19
Agilent Technologies 1A46, 1.1HS35 Calade Technologies 2F49 haploid 2F49
JumpSurf 1F04
ArcSoft Inc 1.1HS49 CallMyName NTTM 2J42 HOBIM 2B57
Juni 1F07
ARM Limited 1C01, 1.1HS57 Callup Net 2D82 Horizon Globex 2B95
Kaelus 1D68, 3.1HS166
Cypress Semiconductor Corp 1B12, 1.1HS21 CAPPTAIN 2F49 Human Factors International 2B111
Kapsch CarrierCom 1F24
Dolby Laboratories, Inc. 1C43, 1.1HS72 Cardtek 2B28 iBeaken 2H33
Keynote SIGOS GmbH 1F70


EXHIBITOR LISTING


iBwave 2A56 Nomad 3D 2F49 StarVedia Technology Inc 2G70 Do It In Barcelona 2.1B26
ICQ 2C62 Nomadesk 2H33 Stoke, Inc. 2D08 Econet Solar 2.1E57
Idomoo Ltd 2C62 Nordic Semiconductor 2A67 Streamwide 2H50 Elitecore Technologies 2.1A27
Ikivo 2F13, 4.6HS46 novero 2C15 Studio Ama 2F49 Ephone International (S) Pte Ltd 2.1E63
IKT Norge 2A67 NovoSpeech Ltd 2C75 Subex (UK) Limited 2G45 Exadel 2.1A59
IMEC 2H33 Octasic Inc. 2H58 Sud de France Développement 2F49 Fiabee Inc. 2.1B76
implementa gmbh 2H34 Omniware Solutions Inc. 2A97 SUPERTOOTH E.C.E. S.A.S. 2G18 Fiberlink Communications 2.1EZ18
Infinite Peripherals 2D14 Onda Communication S.p.A. 2B17 Surikate 2F49 Flexenclosure 2.1D67
Infobip 2B01 One Smart Star 2C75 Sweden at the Mobile World Congress 2F13 GE Energy Storage 2.1C11
Infonova GmbH 2F12 Ontario Ministry of Economic Development Sweden Mobile Association 2F13 Gemtek Technology Co., Ltd. 2.1C38
InforUMobile 2C72 and Innovation 2A97, 2A112 SWID 2F49 Genie Networks Limited 2.1A14
Innovation Norway 2A67 Opal 2A92 SwingMobility 2F49 GILDEMEISTER energy solutions 2.1E70
INNPU TELECOM-TECHNOLOGY CO.,LTD. 2J64 Open Cloud Ltd 2C88 SYMENA 2C103 Global Certification Forum (GCF) Ltd 2.1E58, 2.1E59
INSIDE Secure 2D88, AV72 Open Sugar 2E47 Synapse Mobile Networks Nordic AB 2F13 Global Payment 2.1D72
Insight SIP 2F49 OpenSignalMaps & Wi-Ex 2J29 Synchronica plc 2A37 GNSS Technologies Inc. 2.1EZ9
Insiteo 2E47 Optiway 2C62 Systematic Paris-Region Cluster 2E47 GOTrust Technology Inc. (GO-TrusT) 2.1C26
Intecs SpA 2B110 Orca Interactive 2C75 SZ Telstar Co., Ltd 2J57 GSMA 2.1A68, 4.6HS13
Intellicore 2F49 Origin GPS 2C62 Tagattitude 2E47 HCL Technologies 2.1A36, 4.4HS19
Intersec 2D15 P.I. Works TR Bilisim Hizmetleri Sanayi ve Ticaret A.S 2E66 Tail-f Systems 2F13 HDMI Licensing, LLC 2.1A42
Intracom Telecom 2C46 P2i 2E58 Talkpool 2F13 HealthAlert App 2.1E65
Invest in Bavaria 2C16 Page Up 2E47 Tam Tam Consulting 2H33 Heliocentris Energiesysteme GmbH 2.1E71
Invest in France 2F49 Panorama Antennas Ltd 2B98 Taqua 2A06 Hidalgo 2.1E60
IP Trade 2H33 Partelec 2E47 TATA ELXSI LTD 2D23 iCreation Inc 2.1B27
iPal Interactive Learning 2A97 Partron 2H04 TazTag 2F49 IGS corporation Limited 2.1B29
IPERLINK 2E47 Pass Solutions 2G16 TD Industry Alliance (TDIA) 2A73 iHealth Lab Inc. 2.1E61
IPgallery 2D82 Penna Reklam Produksiyon Organizasyon TE Connectivity 2A61 InAccess Networks SA 2.1D66
IQSIM 2F49 Yazilim Hizmetleri Tic. Ltd. Sti 2E66 Team Cote D'Azur 2F49 Inceptum d.o.o. 2.1B16
ISKRATEL 2F41 Perceptiva LABS 2E47 TEAMBLOGGER 2H33 INCROSS Co., Ltd 2.1A10
Israel Export Institute & International 2C62, Phaesun France SAS 2F49 TECHFAITH WIRELESS COMMUNICATION 2J21 Indus Net Technologies 2.1C13
Cooperation Institute 2C72, 2C75, 2D82 Phonitive 2E47 TechnoSpin 2C62 INMESOL, S.L. 2.1B61
Istanbul Chamber of Commerce 2E66 pic2world 2C72 Teclo Networks AG 2A14 InMobi 2.1C64
Istanbul Electrical-Electronics, Machinery and Information Picitup 2C75 Tekora 2E47 IPIX 2.1A76
Technology Exporters' Association 2A125 Pixavi AS 2A67 Telco Systems 2D82 ipoque- a Rohde & Schwarz Company 2.1A74
JABLOCOM 2G69 Pixeet 2F49 Telcordia 2B25 iQuest 2.1D34
Jamo Solutions 2H33 PIXOWL INC. 2E47 TeleBilling A/S 2A05 IT Six Global Services 2.1D34
Jasper Wireless 2C110, 4.4HS01, 4.4HS30 Playground 2F49 TeleMessage 2C72 Itude Mobile 2.1E67
JIANGXI JIANGGANGSHAN CKING COMMUNICATION Plugnsurf 2E47 Telena 2A10 IVIO 2.1E91
TECHNOLOGY CO.,LTD. 2J52 Polaroid 2C14 Telepin Software 2A97 Job and Esther Technologies 2.1C49
John Wiley & Sons Ltd 2A100 Pole Star 2E47 Teligent Telecom 2F13 Joyent 2.1A75, 3.1HS90
JPL NASA 2C92 Polycom 2D01, 4.6HS06 Tellabs 2A47 KL Trade Sp. z o.o. 2.1B32
Jungo Ltd 2C75 Pops 2C75 Telmar Network Technology 2G08 Koncar - Electrical Engineering Institute, Inc. 2.1E74
justAd.TV Ltd 2C62 Pordiva 2E66 Tevolys 2E47 Laipac Technology Inc 2.1D63
KATHREIN-Werke KG 2B16 PowerOasis Ltd 2H08 Tierone OSS Technologies Inc. 2A97 Layer 7 Technologies 2.1A79
Kavveri Telecom España SLU 2G20 PRAGMA 2F49 Tongyu Communication Inc. 2C114 Level, Ltd. 2.1D51
Kawet 2E47 Prisma Engineering 2E12 TOPWISE COMMUNICATION CO.,LTD 2J50 Maxcom 2.1D59
KEBTechnology Co., Ltd 2H14 Projektron 2D51 Trango Systems, Inc. 2A126 mCRUMBS GmbH 2.1C60
KINOMAP 2E47 Provence Promotion 2F49 Transatel 2E47 Metis S.A 2.1E68
Komtel Telekomunikasyon Ltd. Sti 2E66 Province of Quebec 2A101 Transfer To 2E47 MicroStrategy 2.1C50, 3.1HS97
Kontron 2A28 PSWinCom AS 2A67 TRANSWITCH CORP 2G63 MobiWork 2.1A81
Lapback AS / Ozonity AS 2A67 Pureagency 2F49 Trendit 2C72 Momac 2.1D58
Largilliere Finance 2E47 Push Science 2A112 Triplay 2C72 MoPub Inc. 2.1A58
LDmobile 2F49 QGate Innovations GmbH 2B39 Trusted Logic 2B12 MoreMagic Solutions, Inc. 2.1D80
Leib ICT 2A116 Qingdao Haier Telecom Co.,Ltd. 2J11 TrustNorway AS 2A67 Movidius 2.1E51, 4.7HS06
Lemonway 2E47 QINGDAO HIPOWER NEW ENERGY GROUP CO., LTD 2H43 Turkcell Technology Research & Development Inc 2B57 NETCOM TECHNOLOGY (HK) LTD. 2.1C81
Life Informatique 2E47 Qosmos 2A70 TXO Systems 2B116 NIS GLONASS 2.1B40
LIN.K 2H33 Qosmotec Software Solutions GmbH 2D49 Ubidyne 2C98 noriba GmbH 2.1D60
LINKRA 2C108 Qowisio 2F49 Ubleam 2E47 NTA GLOBAL 2.1E80
Linktop Technology Co., Ltd 2H62 QuadManage 2C62 UBM TechInsights 2B113 Oblong Industries, Inc. 2.1D16
Linpus Technologies Inc 2B126 Quality Technology Industrial Co., Ltd. 2J51 ULEX Innovative Systems 2F49 Obopay Inc 2.1C85
LitePoint Corporation 2B75 QUTU THERMAL CONTROL SYSTEMS CO., LTD 2B40 Umeox Mobile Limited 2D40 OPENCODE SYSTEMS 2.1B51
LivingObjects 2E47 RAD Data Communications Ltd. 2C72 United Time Technology Co.,Ltd 2J63 Paythru 2.1C75
Lleida.net 2E38 RADWIN Ltd 2C62 Upnext Research 2F49 Pearson 2.1A78
Logia Group ltd 2C72 Raycap 2H56 UTEL 2E47 Pentalog Romania 2.1D34
LOGIWAYS 2F49 RCS Rampal Cellular Stockmarket 2C62 UXP Systems Inc. 2A97 Plexstar Inc. 2.1A21
Loyaltek 2H33 RD-GEO 2E47 VASCO Data Security 2H33 Polaris Networks Inc 2.1B12
Lyrtech RD 2A101 RealVNC Ltd 2E14 Vayosoft Ltd 2D82 Pontiflex 2.1A69
Madgic 2E47 Recommerce Solutions 2E47 V-DOCS 2D20 Powerstorm 2.1E75
Maeglin Software/Pleex 2F49 REVE Systems 2A111 vedicis 2C102 Poynt Corporation 2.1C58
Magicsolver 2A25 REZOPEP - MIDI-PYRENEES' INCUBATOR NETWORK ASSOCIATION 2E47 VeriFone 2D06, 3.1HS129 Preventice 2.1D61
MailVision Ltd 2C62 RF Window Co Ltd 2D28 Vertex Wireless Co., Ltd 2B101 Procera Networks 2.1A39, 3.1HS170
Mapping Control 2F49 Rivierawaves 2F49 Viaccess 2B69 PT. Konten Indomedia Pratama 2.1C15
Mapyourdream 2E47 Roam4Less 2A97 Vidiator 2D05, 3.1HS58 PT. Sarana Maju Lestari 2.1D08
Marben Products 2D03 Robots and Pencils Inc 2A110 ViewSonic Europe 2H10, 3.1HS54 QIWI Ltd 2.1D74
Materna GmbH Information & Communications 2A27 Rohde & Schwarz Topex 2A58 VISICOM 2D29 QUALTEH 2.1D34
Matrixx Software 2F02 RoutoMessaging 2A82 Vision Objects 2H54 Questex Asia Ltd 2.1E94
MCR Media Group 2C72 Ruckus Wireless 2D62 VitalSignals Enterprises Inc 2A110 Racelogic 2.1B11
Me Plus My Mobile 2E47 Runcom Technologies Ltd 2D82 Vivacoeur 2F49 Ranplan Wireless Network Design Ltd. 2.1A05
Media Mobility 2E47 Saguna Netoworks 2D82 Vivatel Co Ltd 2C101 Raylight Soluciones Tecnológicas S.L 2.1E69
Media5 Corporation 2A101 Sandvine Incorporated 2H57 Vizrt 2F37 Rosberg System AS 2.1A85
Mentum 2G15 Sanjole, Inc. 2C100 VMware 2G39 RouteSms Solutions Limited 2.1A24
Mer Telecom 2C72 Sanopolis 2H33 VNL 2B33 Rx Networks Inc 2.1C28
Mercury Mobile Int AS 2A67 Santok 2C31 Voipswitch 2J49 SAFT 2.1D71
Mesaplexx UK Ltd 2E46 SBS SpA 2H07 VSS Monitoring, Inc. 2B115 Seavus 2.1A83
Midi Pyrenées Expansion 2E47 Scan Engineering Telecom CJSC 2B102 VTT Technical Research Centre of Finland 2G12 Sedco 2.1D20
MIND CTI 2D82 ScanBiz Mobile Solutions LP 2C75 W3C 2A31 Sematron España 2.1B25
MIXXIT 2F49 SCS Cluster 2F49 Watch4net 2A101 SHENZHEN SANJUN POWER INDUSTRIES.CO 2.1A19
Mob4Hire 2A110 SDMO INDUSTRIES 2E17 WaveIP 2C72 SLA Mobile 2.1D78
Mobenga AB 2F13 Secfone AG 2J41 Wavion Ltd. 2A114, 2C25, 2C62 SoftLayer Technologies 2.1B72
Mobile Arts 2F13 Selecom 2F49 Wedge Networks Inc. 2A97-B Solacia Inc 2.1C66
Mobile Systems International 2B90 SENSIRION 2C107 w-HA 2B69-C SOTI Inc 2.1C45
Mobile Tag SAS 2E47 Sequans Communications 2G11 Wind River 2A17, 4.4HS02 Stella Doradus 2.1C27
Mobile Token 2H33 SerVision Ltd. 2C72 WIT Software 2C63 Strastar Communications 2.1A13
Mobilead 2E47 SETELIA 2F49 Wondercode AS 2A67 Swissmed Mobile 2.1E62
Mobilemonday Brussels 2H33 Shaanxi XinTong Intelligent Technology Co., Ltd 2B09 Xbrainsoft 2E47 Synchronoss Technologies, Inc. 2.1B82
Mobiletech 2A67 Shanghai BroadMobi Communication Technology Co Ltd 2J55 Xiamen 35.com Mobile Communication Technology CO.,Ltd. 2A120 TELECOM REVIEW 2.1E98
MobilitySector 2A108 Shen Zhen Power Idea Technology Limited 2J56 Xtreme labs Inc 2A97 TeleSemana.com 2.1E96
Mobinets (Mobile Networks Solutions) 2H64 Shenzhen Anycool Communications Co., Ltd. 2H70 Yangzhou Jingcheng Electronics Ltd. Co., 2J70 Telnet Redes Inteligentes, S.A 2.1A34
MobiWeb 2A16 SHENZHEN BLEPHONE TECHNOLOGY CO.,LTD. 2J60 YOUi Labs Inc. 2A97 Tenesol & EDF Groups 2.1E77
MobPartner 2E47 Shenzhen Ephone Communication Technology Co.,Ltd 2J59 Zoom Technologies, Inc. 2C109 Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72
Mobylla 2H33 Shenzhen Gongjin Electronics Co.ltd (T&W) 2J58 The Logic Group Enterprises Ltd 2.1C72
Moimstone Co Ltd 2B26 Shenzhen Huaptec Co., Ltd 2J53
Mondial Telecom 2H33
HALL 2.1 ThinSlices 2.1D34
Shenzhen Konka Telecommunications Technology Co. Ltd. 2F27 Tom Sawyer Software 2.1E83
Moobifun 2E47 ShenZhen SIMTECH Technology Co.,Ltd. 2B100 ADS PROFESSIONAL EVENT 2.1D34 Transilvania Software 2.1D34
Moota Telecom AS 2A67 Shenzhen Wave Multimedia Co.,Ltd 2J15 Aexio Software Sdn Bhd 2.1B22 UMIC Research Centre, RWTH Aachen University 2.1D53
MOOTWIN 2E47 Shyam Networks (A Division of VNL) 2B47 AIRTAG 2.1B77 UnboundID Corp. 2.1B74
More Mobile Relations 2A67 SIAE MICROELETTRONICA 2D54 Airway Technologies 2.1A40 Urban Green Energy 2.1D69
Mosaik Solutions 2D26 Siemens AG CMT 2H53 Anomalous networks 2.1A15 Utiba Pte Ltd 2.1C73
Mpathix 2A97 Sigma Mediterranee 2F49 APPSCEND 2.1D34 V2R VISION TO REALITY 2.1EZ13
Mr Handsfree (TE-Group NV) 2H33 Siklu Communication Ltd. 2C72 Arista Networks 2.1A77 Verivo Software, Inc. 2.1C20
MTI Wireless Edge Ltd. 2B125 Silicon Image 2C06 AROBS Transilvania Sofware 2.1D34 Vineyard Networks Inc 2.1A72
Multicell 2F49 SILIGENCE 2F49 ARTKLIKK 2.1B59 Vire Labs Ltd 2.1C12
myFC AB 2F13 SIMCom Wireless Solutions Co.,Ltd. 2H19 Arvento Mobile Systems 2.1D26 Visual Fan 2.1D34
Myfeelback 2E47 SimService A/S 2A05 ASICBANK Co., Ltd 2.1E56 VisualOn Inc 2.1D24, 4.7HS05
NAMIKI PRECISION JEWEL CO., LTD 2B120 SIRADEL SAS 2G41 Azimuth Systems 2.1D46 ViVOtech, Inc. 2.1C72
Nanjing Wanlida Technology CO Ltd 2D02 Sisteer 2E47 Batterie plus 2.1EZ6 Vogtec 2.1B20
Napatech 2G28 Skiller Games 2C72 Bima 2.1C83 WaveNET 2.1EZ3
Nash Technologies 2E18 SKYFIBER 2B92 BIOMETRY 2.1A85 Wirecard Technologies AG 2.1D75
National Instruments 2B93 SleepRate by HypnoCore Ltd. 2C75 BIT & Pulse Co Ltd 2.1A11 Yangzhou Mastone Communication & Electronics
NAVITEL s.r.o 2H60 Smartadserver 2E47 Bitdefender 2.1C10 Development Co., Ltd 2.1A28
Nedstack PEM Fuel Cells 2C95 Smartcom 2F49 BroadSoft, Inc. 2.1A12, 4.1EHS11 Zoho Corporation (ManageEngine/WebNMS) 2.1B78
Nemotek Technologie 2B112 SMScarrier.EU by interactive digital media GmbH 2G50 CalAmp 2.1A70
Neomades 2F49 SMSGlobal 2C28 Carrier IQ 2.1A33 Hall 3.0 Courtyard
Neonode Technologies AB 2J31 SMSTRADE 2B27 Continua Health Alliance 2.1E64
Neosesame 2E47 SNAPKEYS 2C75 Corning Cable Systems 2.1C09 2Embedcom CY03
NET CHECK GmbH 2D51 SNAPP 2F49 Corning MobileAccess 2.1C07 Abertis Telecom CY25
NetComm Limited 2B119 Sofialys 2E47 Cummins Power Generation 2.1E76 Accenture CY17
Netheos 2F49 Sofrecom 2B69-B Cyberplat LLC 2.1D70 ALBEDO Telecom CY03
Netsweeper 2A112 SOLiD Technologies, Inc. 2C67 Cytech 2.1C62 Andago Ingenieria SL CY22
New Media Network 2A67 Sonus Networks 2C13, 4.2HS25 Datapolice ( Formula Factory BV ) 2.1D10 Aplicaciones y Proyectos Tic (Aptica) CY22
Newfield Wireless 2A66 Spaceyes 2E47 Dension Audio Systems Ltd. 2.1B10 Aviat Networks CY08
Newport Media, Inc 2E33 Sphere 3D Inc 2A97 Developing Solutions, Inc. 2.1EZ1 Barcelona Digital Technology Centre (BDigital) CY03
Nexage 2B103 Spinner GmbH 2C81 Digivive Services PVT Ltd 2.1A73 Barcelona Media CY03
NICE Systems 2B76 SPIRIT DSP 2H11 DMD Mobile Sdn. Bhd. 2.1B71 Bharti Airtel Limited CY02


EXHIBITOR LISTING


Brightstar Corp. CY01 comScore 4.6HS52 eBuddy B.V 7C34 Comverse 8B83
Costales, Fernandez y Asociados SA CY25 CounterPath Corporation 4.6HS21 eGain 7D58 CSG International 8A67
CTTC CY03 Cygnus Broadband 4.7HS27 Endomondo 7E63 Duracell Powermat 8B127
Directorate General for Telecommunications and the Deutsche Telekom AG 4.1EHS14, 4.1EHS15 Enough Software 7D62 emporia Telecom Produktions- und Vertriebs GmbH & Co KG 8A139
Information Society CY03 Discretix Technologies Ltd. 2C72, 4.7HS22 Enterprise Lithuania 7H2 eServGlobal 8A69
EEN-Enterprise Europe Network CY03 D-Link Corporation 4.6HS38 Enterprise Lithuania IT Cluster 7H2 Ezetop Ltd 8C55
Emovilia CY03 Ecrio Inc. 4.2HS36 ETRONIKA 7H2 Gemalto SA 8A102
Etisalat CY20 Entre Marketing Ltd 1E19, 1F62, 4.4HS25 EVP International 7G7 Giesecke & Devrient GmbH 8B65, AV84
Eurostar Mediagroup CY22 Equinix 4.6HS02, 4.6HS05 Fastaxi SL 7E86 Golla Oy 8A50
France Telecom/Orange CY07, 4.7HS56 Facebook 4.6HS22, 4.7HS35, 4.7HS44, 4.7HS46 FeliCa Networks, Inc 7A107 Google Inc 8C25, 8C32
Fujitsu Limited CY15, 3.1HS125, 3.1HS87 France Telecom/Orange CY07, 4.7HS56 Fiksu 7H12 Gree Inc 8A167, 3.1HS19, 3.1HS21
Fundació i2Cat CY03 GCT Semiconductor, Inc. 4.5HS02 Fon Technology 7E69 GSMA Pavilion - GSMA 8C118
Geeksphone CY22 Google Asia Pacific Pte. Ltd 4.6HS49, 4.6HS53 fonYou Telecom, S.L 7F5 Huawei Technologies Co., Ltd 8A159, Z6.1, Z6.2, Z6.4, Z6.5, Z6.6
Genaker CY03 GSMA 2.1A68, 4.6HS13 Forum Telecom, Inc. 7F16 Innopath Software 8C67
GOVERNMENT OF CATALONIA /GENERALITAT DE CATALUNYA CY03 GSMA - Partnership Programme 4.7HS32 Garmin / NAVIGON - a Garmin Brand 7D36 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01
Gowex CY25 HCL Technologies 2.1A36, 4.4HS19 GetJar 7H2 LG Electronics Inc 8B178
GSMA - Embedded House CY13 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08, 4.6HS09, GfK 7C69 Morpho, e-Documents 8B76, AV79
IBM CY23 4.6HS11, 4.6HS12, 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35 Grupo.Mobi 7E71 Motorola Mobility UK Ltd 8A28, 8A51
Ingenia Telecom, S.L. CY22 Ikivo 2F13, 4.6HS46 GSMA OneAPI 7B82 NEC Corporation 8A125, 8A150
INVEST IN SPAIN CY25 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 HaptiMap 7H14 NewNet Communication Technologies 8A169
JSC Ingenium CY25 Intrinsyc Software International, Inc. 4.7HS01 HeART BIT, Inc. 7A94 Nokia Siemens Networks 8C01
Juniper Networks CY06 Jasper Wireless 2C110, 4.4HS01, 4.4HS30 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08, NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42
Mobbeel CY25 Kyocera Communications, Inc 4.5HS04 4.6HS09, 4.6HS11, 4.6HS12, Oberthur Technologies AV66, 8B68
Narada Robotics CY03 LG Innotek Co., Ltd 4.7HS19 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35 Orga Systems GmbH AV91, 8B70
Naranya CY22 MASTERIMAGE 3D 4.1EHS7 Hidden Brains Infotech Pvt.Ltd 7G4 Powerwave Technologies 8B109
NEAPOLIS CY03 Maxim Integrated Products, Inc. 4.3HS01, 4.3HS05, 4.3HS12, 4.3HS40 HR-Germany / iGRIP 7F10 Qualcomm Incorporated 8B30, 8B53
Panasonic Mobile Communications Co., Ltd. CY31 McAfee International Ltd 4.7HS42 IGTS 7H2 Rich Communications Ecosystem 8C118
Protección Online CY25 Mformation Technologies 1A56, 4.4HS31 Immersion 7C56 Samsung Electronics Co Ltd 8B169, 8B171, 8B175, 8B177, 8C167
Secretaría de Estado de Telecomunicaciones y para Microelectronics Technology Inc. (MTI) 4.6HS57 InMobiles BV 7H16 SanDisk Corporation 8B91
la Sociedad de la Información CY22, CY25 Micron Technology, Inc. 4.2HS18 Innova 7C62 Sicap 8B94
Simfonics Iberia S.L. CY22 MIPS Technologies, Inc. 4.6HS36 InQBarna 7E84 SK Planet Co., Ltd 8A147
SITmobile CY22 Mobile World Capital - Barcelona Conference Centre 4.9HS01 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 SK Telecom 8A142, 8A147
Sixtemia Mobile Studio CY03 Monotype Imaging Ltd 4.7HS36 InternetQ 7B26 Skyworks Semiconductor SAS 8C132
Solaiemes CY22 MontaVista Software, Inc 4.1EHS16 INTSIG INFORMATION CO., LTD 7E45 Symantec Corporation 8A171
Sybase 365 CY18 Movidius 2.1E51, 4.7HS06 Invensense 7B80 Symsoft 8C72
Telenor Group CY19 Movik 4.7HS14 Itero 7H2 Tecore Networks 8C78
Tempos21 CY03 MtekVision Co., Ltd 4.5HS01 Itinerarium 7F83 Teleca AB 8B79
Ubiqua CY25 Murata Electronics Europe 4.7HS38 iTo, UAB 7H2 TeleCommunication Systems, Inc. 8C115
Unkasoft Advergaming CY25 Nanoradio AB 4.7HS60 J1CK Mobile Systems 7B86 Telefonica S.A. 8A115
Urbiotica CY03 Netbiscuits GmbH 4.5HS11 Jabra / GN Netcom 7E58 Texas Instruments Incorporated 8A84
Vodafone Group Services Ltd CY29 NetLogic Microsystems Inc. 4.5HS44 Japan External Trade Organization (JETRO) 7A84, 7A88, 7A90, ZTE Corporation 8B145, 8C129, 8C139, 8C141
Zain CY21 NetNumber Inc 4.7HS47 7A92, 7A98, 7A103, 7A104, 7A106, 7A107, 7A112
Zed Worldwide S.A. CY22 Jarbull by Globsis 7F20
NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42
jig.jp co., ltd. 7A100
ZONE 3
Zhilabs SL CY22 Nuance Communications, Inc. 4.7HS03, 4.7HS18, 4.7HS20
Polycom 2D01, 4.6HS06 Kaspersky Lab 7B38 Ford Motor Company Z3.2
Hall 3.1 Gallery Pontis 4.5HS29 Krusell 7E68 Qtel International Z3.1
QuantumWave Capital 4.7HS48 madvertise Mobile Advertising 7B102
Actix 8C66, 3.1HS16 RealNetworks Inc 4.0HS19 Mail2World, Inc. 7G9 ZONE 4
Antenna Software 3.1HS172 Red Bend Software 4.3HS50 Malcom 7E73
AuthenTec 3.1HS174 ROUTE 66 4.7HS04 mBlox 7D49 HTC Europe Co Ltd 1D34, Z4.1
AVG Technologies CZ, s.r.o. 3.1HS138, 3.1HS140 S Technologies Ltd 4.4HS03, 4.4HS05, 4.4HS07, 4.4HS09 mediba Inc. 7A90 ST-Ericsson 7D45, Z4.2
BridgeWave Communications 3.1HS86 Samsung Semiconductor Europe GmbH 4.0HS02 Metasite Business Solutions, UAB 7H2
Business Logic Systems 3.1HS186 Scalado 4.6HS27, 4.6HS61 Microgaming Software Systems Ltd 7H20 ZONE 5
Bytemobile 2B77, 3.1HS113, 3.1HS115 Shazam Entertainment Limited 4.2HS12 millenoki ltd 7B33
CelCite 2B13, 3.1HS44 Sierra Wireless AV44, 4.3HS02 milog Inc. 7A88 Ericsson 6E01, 6E30, Z5.1
Cloudmark Inc 3.1HS133 Sonus Networks 2C13, 4.2HS25 MIPI Alliance 7H10
Cognovo Ltd 3.1HS30 Sprint 4.1EHS10 MOBIBASE 7F3 ZONE 6
Colt Telecom 3.1HS26 SRS Labs 4.7HS10 Mobile Systems, Inc. 7E61
Communology GmbH 2B68, 3.1HS112 MobileKing GmbH 7D42 Huawei Technologies Co., Ltd 8A159, Z6.1,
Stollmann E+V GmbH 4.6HS62
Critical Path 3.1HS42 MobOn 7H2 Z6.2, Z6.4, Z6.5, Z6.6
SYNAPTICS INC 4.7HS39
CTI Group 3.1HS50 Syniverse AV105, 4.1EHS8 Mocean Mobile 7B34
Deltenna 3.1HS181 Synopsys 4.2HS15 Mokipay Europe 7H2 Avenue
DigitalRoute 3.1HS04 The Carphone Warehouse 4.1EHS19 Movilway 7B68
Acme Packet AV48
DxO Labs 2E47, 3.1HS88 TM Forum 4.6HS50 Mozilla 7A38, 7B96
ALCATEL ONE TOUCH AV10, AV12, AV32, AV33, AV34
Evolving Systems 3.1HS98 TomTom 4.3HS19 Mubiquo Apps S.L 7B90
ANADIGICS AV83
EXFO Nethawk 1G55, 3.1HS20 Ubiquisys AV92, 4.1EHS12, 4.3HS13 MultiActiva Mobile 7F81
Aricent Group AV86
Export Development Canada 3.1HS93 Verizon Wireless 4.1EHS3, 4.1EHS4, 4.7HS13, 4.7HS15 NDrive Navigation Systems SA 7C70
Atos AV06
Fujitsu Limited CY15, 3.1HS125, 3.1HS87 Vesta Corporation 4.6HS63 NeoSOFT Technologies 7F95
BelAir Networks Inc. AV03
FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175 VIMPELCOM LTD 4.1EHS5, 4.1EHS6 Neosono 7E85
BICS (Belgacom International Carrier Services) AV47
Fundamo 3.1HS168 VisualOn Inc 2.1D24, 4.7HS05 net mobile AG 7D35
Blippar AV35
Good Technology 3.1HS96 Wi-Fi Alliance 4.6HS48 Neustar AV89, 7A86
BlueRun Ventures AV100
Gree Inc 8A167, 3.1HS19, 3.1HS21 Wind River 2A17, 4.4HS02 NewPace Technology Development Inc. 7F89
Booz & Company GmbH AV116, 1F51
Hitachi, Ltd. 2.1D40, 3.1HS41, 3.1HS51, 3.1HS61 Yulong Computer Telecommunication Nokia Corporation 7H30, 7H40, 7I10
Brightpoint, Inc. AV78
iBasis 1E32, 3.1HS164 Scientific (Shenzhen) Co., Ltd 4.1EHS2 NTT Solmare Corporation 7C44, 6HS84
Carbon Diem AV35
Joyent 2.1A75, 3.1HS90 Octopod, Ltd 7B92
Ciena AV09, AV74
Kaelus 1D68, 3.1HS166 Hall 6 Oonair 7C35
Cisco 8A70, 8A111, AV64
Lime Microsystems 3.1HS100 OPENMARKET 7E42
Convergys 1G69, AV69
MediaTek Inc. 1C58, 3.1HS161 ACI 6HS4 openTrends Solucions i Sistemes S.L 7F93
Dell Marketing L.P. AV23
MicroStrategy 2.1C50, 3.1HS97 Aepona 7E44, 6HS8 OtterBox 7D60
Dialog Semiconductor AV108, 2F28
Mindspeed Technologies 1E57, 3.1HS131 Alcatel-Lucent 6C23, 6C63 Planet Media 7C83
Dialogic Inc. AV114
Movile 3.1HS184 Atlantic Provinces 6HS18, 6HS20 Plunge interactive 7F85
eeGeo lTd AV35
Movius Interactive Corporation 3.1HS126 Brightcove 7G8, 6HS28 Podsimka LLC 7A72
Emitac Mobile Solutions AV25
Nextreaming 3.1HS176 Ericsson 6E01, 6E30, Z5.1 Private Planet 7C30
Freescale Semiconductor AV27
NGMN Ltd 3.1HS114 IMA (Israel Mobile and Media Association) 6C43, 6C50 QITLABS 7D83
Freescale Semiconductors UK Ltd AV35
Nielsen 3.1HS149 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 Qustodian 7F84
Geonovo Limited AV35
Nomor Research GmbH 3.1HS56 MobiTV, Inc 6HS10 Roambi 7C106
Giesecke & Devrient GmbH 8B65, AV84
Oasis SMart SIM 3.1HS185 NTT Solmare Corporation 7C44, 6HS84 RubicPro Ltd. 7F1
Imperial College London AV35
Packet 1 - Greenpacket Sdn Bhd 3.1HS101 Sony Ericsson Mobile Communications AB 6E01 RUNTASTIC 7F91
INSIDE Secure 2D88, AV72
Peregrine Semiconductor 3.1HS01 Telmap Ltd 7C42, 6HS24 Sennheiser Communications A/S 7D56
Iwireless Solutions AV35
Picochip 1E57, 3.1HS127 Transaction Network Services (TNS) 6HS80 Service2Media 7B35
Location Labs / Safely AV100
PMC-Sierra Inc. 3.1HS08, 3.1HS10 Urban Airship 6HS82 SHIFT inc. 7A106
LSI AV76
Procera Networks 2.1A39, 3.1HS170 ShinobiControls 7G6
Marvell Semiconductor, Inc. AV55
Rambus Inc 3.1HS09, 3.1HS13 App Planet SlashMobility 7E83
Metaswitch Networks AV81
Redknee 1E37, 3.1HS165, 3.1HS171 Sling Media Inc 7E52
AddFleet 7E87 Millennial Media AV42
RGB Networks 3.1HS34 Smaato 7C38
ADEYA SA 7F24 mimoOn GmbH AV109
Sonim Technologies 3.1HS102 SOFT FOR YOU, SL 7F87
Adfonic 7A96 Mobile World Live AV05, AV20
Sycamore Networks, Inc. 3.1HS155 Spicysoft Corporation. 7A98
Adtriple 7E73 Mobilize AV35
Symmetricom, Inc 3.1HS99 ST-Ericsson 7D45, Z4.2
Aepona 7E44, 6HS8 Morpho, e-Documents 8B76, AV79
Tecnotree Corporation 1C50, 3.1HS187 STMicroelectronics 7C18
AGENCE FRANCE PRESSE 7D64 Myriad Group AG AV102
TeleTech 3.1HS147 Synctur 7D87
agmis, UAB 7H2 Neustar AV89, 7A86
TeliaSonera AB 3.1HS31, 3.1HS33, 3.1HS35, 3.1HS36, 3.1HS37 Tajseed Co. Ltd. 7D46
Airpush 7A80 Oberthur Technologies AV66, 8B68
Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72 TeleSoftas UAB 7H2
ALK Technologies Ltd 7C80 Openet AV94
T-GAIA Corporation 3.1HS05 Telmap Ltd 7C42, 6HS24
ANALOG TWELVE Co., Ltd. 7A102 Oracle AV60
Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158 theChanner 7E81
Apadmi Ltd 7C28 Orga Systems GmbH AV91, 8B70
Velocent 3.1HS83, 3.1HS84 Thumbstar 7C28
Apperian, Inc 7G11 PacketVideo AV38
VeriFone 2D06, 3.1HS129 TransferJet Consortium 7D22
appMobi 7E75 Pinger AV01
Vidiator 2D05, 3.1HS58 Upstream Mobile Marketing Limited 7D61
arara inc. 7A92 Renesas Mobile Corporation AV16
ViewSonic Europe 2H10, 3.1HS54 Uwanna Inc 7G10
Artificial Solutions 2F13, 7F86 RFMD AV71
Vlingo 3.1HS24 VALID 7B84
Auris 7F16 Rovi Europe Limited AV90
Volubill 1B18, 3.1HS162 VELTI 7C58
BACKELITE 7D84 SEVEN Networks AV41
Wireless Intelligence 3.1HS85 Vopium A/S 7F12
Baltic Car Equipment 7H2 Sierra Wireless AV44, 4.3HS02
Voxtrot 7A82
SmithMicro Software AV22
Hall 4 Baltic Web Studio 7H2 Vserv Digital Services Pvt. Ltd 7H1
Stream Communications AV35
BCN touch 7E80 WAC Application Services Ltd. 7C82
4G Americas 4.7HS50 BIJUTSU SHUPPAN NETWORK Co., ltd. 7A103 Sub10 Systems Ltd AV35
WIN Information Technology Inc 7B104
Acer Europe S.A 4.1EHS9, 4.1EHS13 BlackBelt SmartPhone Defence Limited 7C28 Syniverse AV105, 4.1EHS8
Wireless Media 7D80
AdaptiveMobile 4.6HS01 BlackBerry by Research In Motion Ltd 7B42 TATA Communications (America) AV99
WorldConnect AG 7B98
Adobe Systems Incorporated 1C31, 4.1HS37 Blinzy Studios 7D81 The Western Union Company AV87
wöwbile Mobile Marketing 7D85
Airvana LLC 4.7HS58 Brightcove 7G8, 6HS28 TriQuint Semiconductor 1B55, AV97
Yospace Technologies Ltd 7D20
Altair Semiconductor 4.6HS23 Business Support Solutions 7C28 Ubiquisys AV92, 4.1EHS12, 4.3HS13
Zyncro 7F82
Amobee 4.3HS15 BuzzCity Pte Ltd 7E47 UK Trade & Investment AV35
Wipro Technologies AV30
Aptina Imaging Corporation 4.5HS16 Canonical 7C87 Hall 8 Wolfson Microelectronics AV95
ASUS Technology PTE. LTD 4.4HS14 CELSYS,Inc 7C44
Atmel Corporation 4.3HS10 Ciklum 7F14 2LK DESIGN LTD 8B192 Wood & Douglas AV35
Audience, Inc. 4.7HS31 CooTek 7C90 Acision Nederland B.V 8A86, 8A93
austriamicrosystems – TAOS 2H02, 4.5HS14 Counterpoint, SL 7F80 Actix 8C66, 3.1HS16
Avvasi Inc 2A97, 4.6HS39 Coyote Systems 7C81 AirWatch 8B110
Aylus Networks, Inc. 4.6HS07 CRI Middleware Co., Ltd. 7A104 Amdocs Management Limited 8B101
Broadcom Corporation 4.1HS02 Deezer 7C86 AT&T 8A77, 8A80
BroadSoft, Inc. 2.1A12, 4.1EHS11 Desay Electronics (Huizhou) Co Ltd 2A103, 7F97 Cellebrite 8B71
Cambridge Broadband Networks Limited 1G26, 4.3HS30 Digimarc Corporation 7B70 Celltick 8B73
Cambridge Silicon Radio Ltd 4.0HS27 Down to Moon 7E82 Cisco 8A70, 8A111, AV64
Citibank N.A. 4.1EHS1 eBay Inc 7D90 CLX Networks 8C72



Long Term Evolution (LTE) global forecasts
Te
erm on (LTE) glob forecasts
LTE) bal recasts

Networks 5% coverage of
2011 2016 the world’s
world’s
population
10 million LTE
LTE 500 million LTE
0 LTE
(2011)

connections globally connections globally Asia-Pacific to represent
LTE
45% of global LTE
connections with more
LTE
than 200 million LTE
connections (2016)

Over 50 live LTE
LTE Over 200 live LTE
ver LTE
networks across
across networks across more
across more North America and
30 countries than 70 countries Western urope e
Western Europe represent
over two thirds of global
LTE conne
LTE connections (2011)

Spectrum
LTE
LTE spectrum fragmentation caused by 38
deployed frequency band combinations in 2015
frequency
“Spectrum fragmentation has
Type
Type of frequency band as % of network deployments 2011/15 Frequency fragmentation by % of LTE connections 2011/15
LTE
the potential to hinder global LTE
LTE
roaming if device manufacturers
are required to include support
for many disparate frequencies
in their devices”
Joss Gillet, Senior Analyst
Wireless

By 2015, the majority of regional LTE connections will be dominated by the following frequency bands and combinations (MHz):
y LTE w b ed wing nat

AMERICAS ASIA-PACIFIC
ASIA-PACIFIC
P EUROPE: EAST
ROPE: EASTERN
TERN EUROPE WESTERN
EUROPE: ERN ME
MEA
EA USA/CANADA
A
2600 2100 2600 2600 2300 700
850/1700/1900/2100 800/1800 2300 800/2600 2100
700/1800 700/2600
1800 1800
800/900/2600

Devices “The availability of
Handsets to account for
20% of the global LTE
LTE
20%
0% 33%
3% 50%
50%
0 LTE
LTE smartphones is
limited by the lack
devices market in 2013,
33% in 2014, 50% in 2015 2013 2014 2015 of LTE spectrum
LTE
harmonisation”
Average LTE
Average LTE USB dongle
dong Devices cost
Joss Gillet, Senior Analyst,
Wireless VoLTE compatible
VoLTE
L ibl
retail price is US$200,
compared to US$500 for
twice the average
monthly income in x2
x2 networks and
devices to be
smartphones (2011) US$200 US$500 BRIC countries
launched in 2012.

© Wireless Intelligence
Wireless web: wirelessintelligence.com email: info@wirelessintelligence.com twitter: @wi

EXHIBITOR NEWS

A new consumer survey, willing to spend more, if operators
commissioned by Comptel engaged with them more.
Corporation, the leading vendor of Comptel offers solutions which
Customer Engagement software, combine the ability to collect a large
has revealed that two-thirds of amount of data, make sense of them
consumers feel neglected by their through advanced analytics, and take
mobile operators and that almost engaging action through policy
half are likely to churn within the control, charging or service fulfilment.
next two years as a result. The
survey also reveals how For a copy of the research
consumers in United Kingdom, results, please visit Comptel

France, Germany and the United (www.comptel.com) at booth
States would be more loyal and #1C06.

NXP Software is bringing a smile lets you watch videos, talk on
Survey Reveals Customers

to visitors’ faces with its real-life Facebook Chat, tweet and browse all
demonstrations of its LifeVibes at the same time. Or why not hear
Need More Love From

products. Visitors to its stand (Hall 1, how LifeVibes VoiceExperience and
A15) can try out video and voice HD Voice make voice calling crystal
Their Mobile Operators

solutions designed to wow clear – even with all the noise of
consumers in today’s multi-screen, MWC in the background? And to
multi-tasking world. You can play share the fun, you can capture and
with the latest LifeVibes video upload a smile to Facebook with
software. It’s a combined video LifeVibes fast, intuitive media editing
player and social control panel that and trimming software.

Fujitsu is showing the new quad- at the Fujitsu stand. While you're expertise ranging from
core ‘superphone’ with ultra-fast there, experience Fujitsu features supercomputers to tablet PCs.
Smile! Experience a

OS, along with the world's thinnest like waterproof performance for
6.7mm waterproof Smartphone, yourself. Fujitsu is the one Come and visit our stand at
and much more. You will be able to Smartphone maker with vertically ‘Courtyard CY15’ or contact us
“wow” moment with

touch and try all the incredible new integrated manufacturing, a global via the Fujitsu website
Smartphones and tablets by Fujitsu ICT presence and comprehensive (www.fujitsu.com)
LifeVibes software

The RFMD® family of high- WCDMA, and CDMA applications;
power discrete switch products, the RF1603A is an SP3T switch
Fujitsu Delivers Virtuoso Performance

which are available in SPDT, SP3T, ideally suited for use in multi-mode
and SP4T type architectures, are GSM/EDGE/WCDMA/CDMA/LTE
tailored to address coexistence applications; the RF1604 is an
issues in WiFi, BT, GPS, and LTE SP4T switch is also suitable for use
JDSU introduces limited by information blindspots, PacketPortal now lets you see bands that require extremely high in multi-mode GSM/EDGE/WCDMA
PacketPortalTM, an industry first can address the issues of driving the network the way your linearity. These switches have very applications, as well as LTE, and
using a revolutionary cloud costs down, maximizing the customers experience it. low current consumption making cellular infrastructure
approach to intelligence customer experience and them ideal for use in battery- applications.
collection. By decoupling data delivering exciting new tailored Visit the JDSU Booth in Hall 1, powered cellular devices where
capture and filtering from services. Powered by an open stand 1G63 to find out more talk time and standby time are For further information or to
management and analysis, JDSU value-creating platform combined about the unique PacketPortal critically important. Other possible request a meeting with RFMD at
is able to dramatically reduce the with a comprehensive partner solution or visit www.jdsu.com applications for these switches MWC, contact us at
cost, size and complexity of model, PacketPortal delivers the include antenna tuning and kingram@rfmd.com
information collection bringing right intelligence at the right time cellular band switching. The
JDSU

unprecedented and massive scale. to any business, monitoring or RF1602 is an SPDT switch
Now service providers, no longer management application. designed for use in SV-LTE,
PacketPortalTM
Compact, Low Loss
Redefining
Switching for High Linearity
Customer, 2G/3G/4G Applications
Content &
Network
Intelligence


EXHIBITOR NEWS

zBoost Your Mobile
Phone Notspots

Wi-Ex, a leading provider of zBoost eliminates mobile phone devices including iPad and tablets
consumer and commercial notspots by increasing the mobile including 3G high-speed data and
mobile signal boosters for the signal indoors and eliminating video, instant messaging, pictures
home and office, is showcasing its dropped calls. With zBoost, users and more at home and in the
zBoost European product line can take full advantage of voice, office. February 29, 2012 – MIPI Alliance chips to share a single memory
including the zBoost-ONE UMTS data and Internet services on their today announced the Low Latency chip. Finally, LLI leverages the MIPI
3G Signal Booster and zBoost for iPhone, Blackberry, DROID, Visit us at stand 2J29 Interface (LLI) v1.0 specification for Alliance M-PHYSM physical layer, a
home and office. smartphone and other connected Or at www.Wi-Ex.com/MWC2012 mobile devices, which offers a point- high bandwidth approach used for
to-point interconnect between the peripheral inter-chip interconnects
application processor and in mobile devices. For more
modem/baseband processor. Using information, go to www.mipi.org/LLI
this high bandwidth interconnect
enables the baseband processor to Hall 7, Stand 7H11
MIPI® Alliance Low

access the application processor’s MIPI® is a registered mark of
dedicated DRAM memory for MIPI Alliance, Inc.
baseband processor operation, thus
Latency Interface

eliminating a separate, dedicated Media Contact:
DRAM chip. Industry estimates Marcia Barnett
translate the savings to an 214-868-8861
Specification

approximately $2 USD reduction in marcia.barnett@mipi.org
the total bill of materials for a
smartphone. Board space is also
Eliminates Memory

saved, enabling mobile device
manufacturers to reduce footprint.
Chip in Mobile

In addition, SoC designers can
connect multiple chips in a “daisy
chained” configuration, allowing the
Devices

Polystar, a leading supplier of of IMS networks can be tested and
Service Assurance, Network verified.
Monitoring and Test Solutions, is SOLVER is a powerful stress and
launching VoLTE functionality in feature testing tool for SIP, PSTN,
the SOLVER load and feature- 2G, 2.5G, 3G, and 4G
testing tool. Polystar is the first on telecommunications networks. Its
the market to address the rapidly proven combination of ease-of-
growing demand for VoLTE use, complexity and capacity has
testing. SOLVER will provide its been appreciated by vendors and
customers with the powerful tool operators for nearly a decade.
to efficiently test voice handling
and voice quality of 4G in their labs Come and visit us at stand
and networks. Through the 1E04 or contact us via
simulation of VoLTE traffic, the MWC2012@polystar.com
functionality, quality and reliability
Polystar—first to
offer VoLTE test tool

EXHIBITOR NEWS

MACH, the leading provider of
cloud-based managed
communication services, today

announced that it will provide a full
portfolio of roaming services to Bharti
Airtel (‘Airtel’) operations across
Africa. Airtel currently operates in 16
countries in Africa. Reducing costs CTS, Crypto Telecommunication built-in SD card 32 GB in encrypted
and optimising revenue are Security S.A. presents the most form. NUME uses VoIP technology.
fundamental to multi-national powerful hardware encryption Encrypted communication between
telecommunications groups – MACH device – NUME. NUME, a small users can be established via 3G
offers business intelligence, online portable dual-processor encryptor, network or through CTS company
reporting and budget management can be connected via Bluetooth or SIP server, using direct Internet
MACH and Bharti Airtel

tools which give a full view of roaming cable to any mobile telephone, access via Wi-Fi or WiMax. So
businesses and allow executive tablet PC or standard PC. NUME wherever you are, whatever modern
management to create strategic provides seamless end-to-end mobile device you have, with NUME
Form Strategic

roaming policies to achieve this. With protection for you GSM connection, you can be sure that all your private
the deployment of MACH’s solutions, using strong voice, data, SMS, MMS information, transactions and
Airtel will be able to take a top-down and E-mail encryption. It has conversations are secured.
Partnership to Enhance

consolidated view of its group-wide compatible implementations for
roaming business and determine Come and visit us at stand 1H49 Windows, MacOS, Apple iOS, Come and visit us at 2F14 or
group roaming strategies that will or contact us via: info@mach.com Android, Symbian, Blackberry contact us: www.nume.ch,
Roaming Business

improve competitiveness. operation systems. NUME has a info@nume.ch
World's first portable
voice and data encryptor

Mobile and privacy:
Mobile and privacy:
Are they mutually exclusive?
Are they mutually exclusive?
Help ﬁnd answers to questions like:
Help ﬁnd answers to questions like : Moderator
Moderator

informed decisions about their personal
informed decisions about their personal American Association of
American Association of
behavioural targeting and giving
behavioural targeting and giving information and privacy?
information and privac y? Advertising Agencies (4A’s)
Advertising Agencies (4A’s)
6 7
users control of their data
users control of their data Speakers
Speakers
ZONE 4
ZONE

is respected and protected by those
is respected and protected by those ZONE
ZONE 6 ZONE 3
ZONE

Thursday March
Thursday 1 March 4 5
9 : 30 11:00
9:30 – 11: 00 do this in practice?
do this in practice? 2 3
GSMA Seminar Theatre
GSMA Seminar Theatre This session is for app developers and people
This session is for app developers and people 8
1
Hall 2.1
Hall 2.1 implementing mobile apps and ser vices.
implementing mobile apps and services.

Mobile Free for all delegates
Free for all delegates
www.gsma.com/mobileprivacy
w w w.gsma.com /mobileprivacy


PROGRAMME

DAY 4 Thursday, March 01, 2012
Technology Evolution: Network Architecture Technology Evolution: Network Operations
Conference Sessions
Evolution Evolution
Keynote 7:
Driving the Mobile Technology Evolution Jointly Developed with Jointly Developed with
09:30 - 11:00 11:30 - 13:00 14:30 - 16:00
Location: Hall 5 - Auditorium 1 Location: Hall 5 - Auditorium 2 Location: Hall 5 - Auditorium 2
As mobile operators across the globe upgrade their networks to LTE, Even in the near future, operators will need to deliver higher Technology developments and business pressures are destroying
the full promise of fast and ubiquitous mobile broadband is becoming capacities, new services and higher Quality of Service to the many old barriers – between networks and IT, voice and data, fixed
a reality. However, as demand for data services continues to grow, it customer, while improving efficiency and lowering cost internally. and mobile, telecoms and internet. This change offers operators the
will become increasingly important for operators to deploy For most operators, this revolution must be achieved by an chance to manage their networks and services in new ways,
technologies which will not only make their networks more intelligent, evolution in their radio, aggregation and core networks. lowering costs and opening up fresh business opportunities.
but also make the best use of their spectrum allocations.
Mobile operators have already started to deploy heterogeneous However, for operators to take full advantage of these opportunities
Network architectures will need to evolve to reflect both the density of network structures combining different generations of wireless requires some radical changes throughout their business, networks
these new networks as well as the increased capacity they will carry. technologies, often embedded in an environment of macro-, micro- and IT systems. There are considerable challenges to overcome, not
The drive to scale up the deployment of LTE-enabled devices will be and even femto-cells. Furthermore, LTE-Advanced features, new least the management of converged networks, of different wireless
just as important, while at the same time LTE Advanced looms large centralised RAN and smart network architectures are currently being technology generations and of an increasingly complex multi-vendor
on the horizon with a whole new set of questions and challenges. developed and evaluated. environment.
Which factors will determine the technology investments operators
make in the coming years? Can the industry do more to work As a result, many of the elements needed to deliver a flexible, Based upon practical experience, this session focuses on how to
collaboratively and build greater efficiencies into the R&D and intelligent network already exist or will appear in the near future. evolve mobile network operations effectively. It offers delegates the
manufacturing process? How will regulation impact the growth of the The main challenge is to do it right - to bring the pieces of the chance to understand the path towards a new style of network
mobile ecosystem? puzzle together in a way that supports an operator’s financial, operations, how to take advantage of its benefits and how to avoid
technical and business needs throughout the evolutionary process. the dangers on the way.
Join some of the industry’s technology pioneers as they discuss the future This session highlights how industry leaders are working towards
of the networks which underpin all that is mobile. this and what steps should be taken.
Embedded Mobile: Consumer Electronics -
KEYNOTE SPEAKERS:
The Case for Embedding Mobile Connectivity
MODERATOR: Embedded Mobile: The Market Opportunity
14:30 - 16:00
Gabriel Brown, Senior Analyst, Heavy Reading in the Automotive and Utilities Sectors Location: Hall 5 - Room 5
11:30 - 13:00
Warren East Location: Hall 5 - Room 5 As the demand for consumer electronics such as tablets and e-
CEO readers goes from strength to strength, mobile network operators
ARM The automotive and utilities sectors, amongst others, represent strong must contend with a huge increase in multimedia traffic on their
market opportunities for mobile network operators and other service networks. What types of consumer electronics are expected to place
Kevin Johnson providers. Embedding telematics into vehicles which use mobile the most demands on mobile networks? What are the different use
connectivity to deliver safety and security services, and infotainment cases? How can mobile network operators best meet the growing
CEO
services such as internet access, live traffic updates and weather reports demand for mobile connectivity while maintaining the same Quality
Juniper Networks are becoming increasingly commonplace. Meanwhile, mobile connectivity of Service that consumers have come to expect from their electronic
is enabling utilities suppliers to more effectively manage the supply and devices?
Dan Hesse demand of consumers’ energy and water.
CEO This session will explore the landscape of embedded consumer
Sprint Nextel Corporation The market opportunity for embedded mobile in the automotive electronics and the business case for embedding mobile connectivity
and utilities sectors will be evaluated in this session. It will also into consumer electronics devices, and will consider the possible
Shi Lirong explore the types of services that can be expected in the future and alternatives.
President the role of the various players in the value chain in bringing these
solutions to market, whilst addressing critical successful factors.
ZTE Mobile Money: Emerging Markets - Where
are the Opportunities for Mobile Money?
Mobile Money: Delivering Innovative Mobile
14:30 - 16:00
Payment Services Location: Hall 5 - Auditorium 3
11:30 - 13:00
Location: Hall 5 - Auditorium 3 Several emerging markets represent strong growth opportunities for
mobile money due to the high numbers of unbanked and under-
A wide range of mobile payment products and services have been banked customers. Money transfers, bill payments, cash
rolled-out globally to date, largely focused on the purchase of withdrawals and forms of micro financing, often through simple but
digital goods and services. The mobile payments market is expected secure SMS messaging, are just some examples of mobile money
to reach $670 billion by 2015, according to Juniper Research, and services which are proving valuable to consumers in emerging
the scope of mobile payments is broadening outside of digital markets, where mobile phone usage is high but where access to
goods and services. In light of the expected growth in mobile traditional banking services is limited.
payments, service providers continue to look for new ways to
innovate and utilise technology to execute payment transactions This session will explore where opportunities exist for mobile money
and deliver an improved user experience. services in emerging markets. It will discuss the role of mobile
network operators, financial institutions and payment providers and
Virtual cards enabling online payments, virtual currencies and credit the challenges in bringing mobile money services to emerging
card readers are just some examples of technology innovations in markets.
mobile payments. However, delivering innovative mobile payment
services is not just about the underlying technology; a streamlined
value chain and a customer-focused go-to-market strategy are also
critical factors in delivering successful mobile payment services and
gaining competitive advantage.
This session will explore the latest innovations in mobile payments.
It will also address the challenges for the ecosystem as well as the
critical success factors in delivering innovative services in the highly-
competitive mobile payments space.

All details correct at the time of going to print. Please visit the Information Points at Mobile World Congress for any updates or changes to the Conference programme.



mobile c verage
a network roaming coverage map service for your website

Come and visit us at the GSMA Pavilion in Hall 8
Collins mobile Coverage is a web based roaming coverage map
service made available through CollinsBartholomew’s partnership
with the GSMA. Using the latest mapping technology,
Collins mobile Coverage combines up-to-date world base maps
with unique mobile network coverage data provided by operators
from around the world. These seamless roaming coverage maps are
delivered straight to network operators’ corporate web pages to help
them tell their users where they can use their phones when abroad.

Interactive seamless network roaming coverage maps
delivered straight to network operator corporate web pages

Displays all available roaming partner coverage

Modern JavaScript based mapping API with mouse wheel zoom

Fast and easy to implement

Ability to display network coverage using corporate colours

Toggle between GSM and 3G coverage

Regular network coverage updates

Maintenance free

Up-to-date and authoritative worldwide base maps

Hosted from secure and reliable web servers

Available to all GSM members around the world

www.collinscoverage.com collinscoverage@harpercollins.co.uk +44 7787 126660

GSMA GLOBAL MOBILE AWARDS 2012

Platinum Awards Awards Category Sponsor -
Sponsor: Apps of Year


CONGRESS IN PICTURES


ANALYSIS | AUSTRIA
Matt Ablott,
Senior Editorial Analyst, Wireless Intelligence

3 becomes powerful
number-three player
in Austria as market
consolidates
Austria is the latest mature Western Austria mobile connections, Q3 2011
European mobile market to see ABOUT WIRELESS INTELLIGENCE
consolidation following the merger A1 Telekom T-Mobile Orange 3 (Hutchison)
between the country’s two smallest Wireless Intelligence is the
Connections (million) 5.2 3.9 2.2 1.3 12.6
operators, 3 and Orange, while the definitive source of mobile
parent of the market leader – Market Share 41% 31% 17% 10% - operator data, analysis and
Telekom Austria’s A1 – is also the forecasts, delivering the most
subject of takeover speculation. YoY growth 4% 7% -1% 27% 6% accurate and complete set of
industry metrics available. Relied
% Prepaid 23% 38% 13% 24% 26%
ustria is a highly-penetrated and on by a customer base of over

A fiercely competitive mobile market so
consolidation will be welcomed by the
main protagonists. Four competing networks
% Contract

% 2G
77%

49%
62%

61%
87%

42%
76%

-
74%

47%
700 of the world's mobile
operators, device vendors,
equipment manufacturers and
serving a population of less than 9 million is leading financial and consultancy
% 3G 51% 39% 58% 100% 53%
clearly unsustainable in a market that is firms, the data set is the most
shifting focus from connections growth to LTE Yes Yes No Yes - scrutinised in the industry. With
subscriber profitability. over 8 million individual data
According to the latest Wireless Source: Wireless Intelligence points – updated daily – the
Intelligence data, Austria is approaching 150 service provides coverage of the
percent market penetration, making it the The net consideration payable by 3 3 Austria switched on its first commercial performance of all 940 operators
fourth most penetrated mobile market in Austria of EUR0.9 billion for Orange LTE network in the country’s capital city, and 780 MVNOs across 2,200
Western Europe behind only Finland, Austria (after the sale of the assets to Vienna, in November. A1 and T-Mobile both networks, 55 groups and 225
Portugal and Italy. Nevertheless, the Austrian Telekom Austria) equates to 6.9x earnings launched LTE in Q4 2010, also in the countries worldwide. For further
market still managed to grow by 6 percent (EBITDA). 3 is targeting cost and capex capital. The new networks are now being information please contact
year-on-year in Q3 in 2011 with only synergies to the tune of EUR500 million rolled out in other urban centres, including info@wirelessintelligence.com
Orange’s customer base contracting slightly from the combination. Graz and Linz.
from a year ago (by 1 percent). As the merger involves the two smaller Meanwhile, Telekom Austria, which has
The market is also highly advanced with 3G players, the deal should have no problem been struggling financially, appears to be ripe operators in Eastern Europe, notably in
connections now accounting for half of the getting regulatory approval. The transaction for a takeover. While the Austrian Bulgaria (Mobiltel), Belarus (Velcom),
country’s total (53 percent) and three of the merges third-placed operator Orange and government’s 28.4 percent 'blocking' stake in Slovenia (Si.mobil), Macedonia (Vip), Croatia
four local operators having launched LTE. fourth-placed 3 to create a powerful number the firm makes a hostile takeover extremely (VIPnet) and Serbia (Vip).
Almost three quarters of Austrian mobile three behind Telekom Austria’s A1 and difficult, an investment vehicle led by notable In the first nine months of 2011, Telekom
subscribers are also now on postpaid second-placed T-Mobile. According to the Austrian ‘corporate raider’ Ronny Pecik has Austria reported a 73.2 percent year-on-
contracts. latest Wireless Intelligence figures, based on steadily built up a 15 percent stake in recent year decline in net income to EUR68.7
Hong Kong's Hutchison Whampoa, owner Q3 data, the deal would create a combined months and is poised to use its influence to million, while sales dropped 4.1 percent to
of 3 Austria, is to acquire 100 percent of entity with 3.5 million mobile connections trigger a shift in Telekom Austria’s ownership EUR3.34 billion.
Orange Austria from its current owners and a 27 percent market share. and board make-up. Regardless of what happens to its
France Telecom (35 percent) and private- France Telecom and Mid Europa Partners Pecik is reportedly in alliance with shareholder structure – or its Eastern
equity firm Mid Europa Partners (65 percent) acquired 3 Austria, formerly known as One, in Orascom Telecom founder Naguib Sawiris European assets – the focus for Telekom
for an enterprise value of EUR1.3 billion. 2007 for EUR1.4 billion, in a deal that was and one suggested scenario for the group is Austria in its home market continues to be to
However, 3 Austria will then sell on to Orange touted at the time as the “largest industrial that they lobby Telekom Austria to align (or ensure its mobile unit does not cannibalise its
Austria assets worth EUR390 million to leveraged buy-out in Austria.” However, possibly divest) some assets in Eastern fixed business. Along with pricing and
Telekom Austria. These assets include Austria is now one of several European Europe to Orascom or VimpelCom, regulatory pressures, fixed-to-mobile
Orange’s prepaid ‘Yesss’ mobile brand, plus markets where France Telecom is disposing Orascom’s indirect majority parent. Telekom substitution has been a major headache for
spectrum and base station sites. of assets it deems as ‘non-core.’ Austria controls a number of mobile the incumbent in the year to date.



Global cellular connections — 3G

2,000,000,000
2,000,000,000
3G cellular connections will be reached globally in 2012
YoY growth
YoY growth YoY net adds
YoY Penetration % connections

25 400 28 30
5 40 8 0 % m US $ % %

TD-SCDMA
TD SCDMA
C LTE
LTE
5% 2%

2G 3G CDMA WCDMA/HSPA
PA
70% 30% 29% 64%

ASIA-PACIFIC
ASIA-PACIFIC
P EUROPE MIDDLE EAST AMERICAS NORTH
NORTH AMERICA
A
AND AFRICA

CONNECTIONS 910
(million)

421
340
197 149

YOY GROWTH 49%
36%
28% 22%
9%
PENETRATION
PENETRATION
A

23% 51% 14% 25% 97%

© Wireless Intelligence
ireless web: wirelessintelligence.com email: info@wirelessintelligence.com twitter: @wi

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