Empathy Map
Person
Carolina is an employer who
interview job candidates
Empathy Map
What Carolina Say?
Empathy Map
What Carolina Say?
Empathy Map
What Carolina Do?
review and select
applicants who i
find interesting
to cite for an
interview with
me
Empathy Map
What Carolina Think?
Empathy Map
What Feel?
Problem Statement
Stakeholder + Need + Insight
• With a short time
• Quick
• Goal-oriented
Carolina needs a
better way of
selecting their
candidates before
interview
With a best way
to selection,
Carolina save the
time spent
searching for a
new position
(need a way to) (because)

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Empathy Map