My Hospital Advisor
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MyHospitalAdvisor is a web portal and mobile app that allows users to search for and read reviews of healthcare providers in India. It aims to empower consumers to make more informed choices and enable providers to market themselves and build their online reputation. The founders have healthcare and technology experience. The business model includes premium subscriptions, advertising, and transaction fees. The platform collects reviews and provider listings to help consumers while giving providers marketing tools. It has launched minimum viable products and is pursuing organic growth and paid clients to build out the marketplace concept further.
My Hospital Advisor
- 2. Healthcare choices, reviews & more www.myhospitaladvisor.com Agenda Problem Our solution Team Business model Technology Marketing & sales Competition Status & timeline Summary
- 3. Healthcare choices, reviews & more www.myhospitaladvisor.com Problem Indian Healthcare consumers face severe confusion & challenges to search, evaluate and choose Healthcare providers (hospitals, clinics, doctors, diagnostics, pharmacy, insurers & blood banks) due to inadequate info, biased extraneous environment, lack of a trusted platform & a robust marketplace
- 4. Healthcare choices, reviews & more www.myhospitaladvisor.com Solution MyHospitalAdvisor (MHA) is a pioneering web-portal & mobile app-based discovery platform with user-generated reviews (social trust) and a vibrant e-commerce marketplace Empower Healthcare Consumers to search, read other patient reviews & experiences and choose the apt Healthcare Provider and the Healthcare packages suitable for their needs. Enable Healthcare Providers (hospitals, clinics, doctors, diagnostics) to have structured micro-sites, build their online reputation and reach out & engage with their target patient community.
- 5. Healthcare choices, reviews & more www.myhospitaladvisor.com Founder Team o 8+ years of experience in healthcare industry o Part of promoter team at OrthoOne Hospital o Responsible for Strategy, Operations & Biz Development Prithveen E Rajan - Founder o 14+ years of experience in IT industry o Serial Entrepreneur with successful track record o Founder of ANGLER Technologies & Co-Founder of Trinetra Wireless o Responsible for Product Tech Platform & Strategy Jayanthra Jayachandran - Co-Founder & CTO
- 6. Healthcare choices, reviews & more www.myhospitaladvisor.com Business Model Discovery Platform & App with user-generated reviews & ratings (Now) E-Commerce Marketplace (Next)
- 7. Healthcare choices, reviews & more www.myhospitaladvisor.com Business Model Revenue Streams o Premium Subscription o Online Advertising o Targeted Digital Marketing o Referral fee (appointment, medical tourism, health insurance etc) Phase 1: o Qualified patient leads & Data analytics o E-Commerce Marketplace for standard healthcare packages & services o E-Loyalty schemes and its Revenue Share o Payment facilitation solutions Phase 2:
- 8. Healthcare choices, reviews & more www.myhospitaladvisor.com Technology o User-friendly Mobile App (Android & iOS) for healthcare consumers o Scalable Web Portal o Powerful search algorithm (by specialty, region, name) o CMS microsites for healthcare providers o Versatile Online Ad management engine o Search engine friendly portal pages (listing, profile, reviews)
- 9. Healthcare choices, reviews & more www.myhospitaladvisor.com Marketing & Sales o 8,500+ validated database of providers across 100+ cities in India o Continual data acquisition with BPO team o Welcome Kit, Credentials Claim & Upsell to Premium o Direct marketing for premium healthcare providers sign-up o Participation in Conferences / Seminars o ISC Coimbatore, Arthro Preserve Chennai, THIT Bangalore. Healthcare Providers acquisition o Digital Marketing - SEO, Adwords, Social media footprint o Branding and road show activity for user engagement o Outreach Programs with Hospitals / Clinics to engage patients to write reviews & ratings Healthcare Consumers acquisition Few premium providers Few providers who claimed their account
- 10. Healthcare choices, reviews & more www.myhospitaladvisor.com Competition Direct competitors in India o Practo - (booking & cloud EMR software) o Qikwell (recently acquired by Practo) o Mocdoc.in (hospital & clinic mgmt. software) Associated Players & Potential Partners in India o healthgrades.com (US) o besthospitaladvisor.com (US) o whatcilinc.com (International) o zocdoc.com (US) International Players Features MHA indiahospitalreviews Healthcare Consumers 1. Native Mobile Apps (Android & iOS) 2. Powerful Semantic Search algorithm (by name, specialty, layman terms, region) 3. Locate Provider by GPS location 4. Choose Provider by classification types 5. Useful healthcare articles Healthcare Providers 1. CMS-powered microsite 2. Unlimited Images & YouTube video linking 3. Content publishing (specialization topics) 4. Engage with reviewer (build social trust)
- 11. Healthcare choices, reviews & more www.myhospitaladvisor.com Status & Timeline Healthcare consumers data Upto Sept 2016 Healthcare providers data Upto Sept 2016 Visitor Traffic 51,265 No. of Free Healthcare Providers 8,760 Mobile App Downloads 1,769 No. of Cities 100+ No. of Registered Users 3,313 No. of Claims 531 No. of Reviews 4,167 No. of Premium Providers 82
- 12. Healthcare choices, reviews & more www.myhospitaladvisor.com Summary & Call to Action o Founder team with both healthcare domain & technology leadership skills o MVP in terms of platform, app for discovery platform, reviews & ratings o Innovative promotions to acquire User reviews & App downloads o Organic marketing executed to acquire listings, paid clients, app downloads and users Journey so far o All under one-roof Healthcare discovery portal & e-commerce marketplace is missing in India which is a huge untapped market opportunity for MHA to become ‘the Tripadvisor / Zomato for Healthcare Industry in India’ Business opportunity