My inital idea
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The document discusses a new perfume brand called Allure with the scent Exposure, which is aimed at women ages 18-25 who want a strong, evocative scent. The concept of Exposure is about revealing inner beauty and one's true self. The company will advertise the product in magazines and on television to attract women and aims to reach a global market with this campaign and future ones.
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My inital idea
- 1. I have chosen to advertise perfume. My brand name is Allure and the product is called Exposure. It will be aimed at young women between the ages of 18-25 who would like a strong evocative scent. The concept of Exposure is about revealing your inner beauty and true self. The company advertising the product will target magazines and television adds to attract women. The company are aiming to reach global market with this campaign and others in the future.