The document discusses SWOT analysis, a tool used to evaluate strengths, weaknesses, opportunities, and threats. It explains how to conduct a SWOT analysis by considering internal strengths and weaknesses as well as external opportunities and threats. The SWOT analysis is represented as a 2x2 table and helps identify factors that can help or hinder pursuing opportunities and avoiding threats. The document provides questions to guide identifying these different SWOT elements and concludes that conducting a SWOT analysis is the first step to begin a process of change by building on strengths and opportunities while addressing weaknesses and threats.