My Roadmap for WEP.pptx
- 1. Roadmap for WEP Rupal Jain 1 11/2/2022 The Women Entrepreneurship Platform
- 2. To do List Legacy documents of WEP. Mapping user journey for each vertical from perspective of Entrepreneur Partners Present functionalities available Vision Gaps Identification and requisites Understanding of Vision of WEP Vision Features delivered on platform Desired features i.e. Target audience and the value proposition Gaps identified. Understanding the basics of web development to have a fair understanding of KPIs expected and delivered 2 11/2/2022 The Women Entrepreneurship Platform
- 3. Legacy documents of WEP. Mapping user journey for each vertical Understanding of Vision of WEP. Understanding the basics of web development to have a fair understanding of KPIs expected and delivered 3 11/2/2022 The Women Entrepreneurship Platform
- 4. #1 Moving the needle Key Takeaways Notes 4 • Portal Evolution o WEP 1.0 - an interactive platform that would host information to support entrepreneurial initiatives. o WEP 2.0 - customizations were primarily guided by user input o WEP 3.0 – • revamped homepage and a streamlined login experience which allows for sign-up using Google or Facebook as well. • features multi-lingual automatic language translation support. • chatbot • Gamma Testing findings o The WEP portal had a SUS score of 68.9 o Increase engagement on the portal through periodic and relevant updates o Improve search feature on the website for intuitive search o Revamp the profile builder pages o Debug existing workflows o Rework content and design • Future Improvements o Conversational AI unit that can converse with entrepreneurs to go beyond pointing to information and present intelligent recommendations basis specific organizational needs. o Intelligent Design - AI/ML based Recommendation Engine 11/2/2022
- 5. Community Page and Chatbox • Practical Observation • Positives– o Reply from WEP team within 24-48 hours with suggestions to visit Partner Page. o Active interaction among the entrepreneurs. o Auto-translation of community posts in different languages. • Drawback– o Repeatedly going to website tutorial mode after the chatbox. o Not able to post query in the chatbox. o WEP replies to be accompanied by CTA 5 • Document partnership with Flipkart -- which aims to provide a new look of the community page through gamification and personalization. The new revised look will enable features like multi-media support, hashtags, predictive text, auto correct, etc up-voting, sharing and reporting features a simple interaction metric has been included through the awarding of badges to information seekers The platform is now available in multiple regional languages and is aligned with the larger #VocalForLocal initiative 11/2/2022 The Women Entrepreneurship Platform
- 6. UNDERSTANDING THE WEP USER BASE AND INITIATIVE HIGHLIGHTS • Initiatives o UN investor consortium o Virtual entrepreneurship development programme – 35 women to tackle covid effects – for 3 months + Investor pitching sessions o Indigram Labs conducted an incubation and mentoring program for a cohort of 15 women entrepreneurs in the Agri- tech, Clean-tech and Food-tech space. o To highlight inspirational women serving as role models, o WEP launched a Monday Morning Motivation series called o ‘SheCan YouCan’, supported by upGrad o WEP collaborated with the Government e-Marketplace (GeM) to conduct a workshop o WhatsApp and WEP have collaborated and launched the StepUp to ScaleUp o Initiative o Association of Lady Entrepreneurs in India (ALEAP) o CRISIL – WE CHECK o WEP regularly engages with its users through its social media channels on Facebook, Twitter and LinkedIn to promote partner initiatives, programs and events o WEP designed o and rolled out a nationwide campaign to support home-based workers in mask production activities - 2,00,000 masks 11/2/2022 The Women Entrepreneurship Platform 6 • Survey conducted so far o Age group of WEP users o City-wise distribution o Initial investment and turnover amount o Organization registration type. o Enterprise sector wise distribution o Challenges faced by women entrepreneurs o Support required
- 7. Way forward 11/2/2022 The Women Entrepreneurship Platform 7 • 68% of WEP users reside in Tier-I cities while, 26% and 6% respectively reside in Tier-2 and Tier-3 locations. This highlights a clear need to expand the presence of the platform in Tier-2 and 3 locations. • Better Knowledge Resources • Improved Technology Stack - A mobile application will be developed and improved data • analytics would be introduced to better capture the functioning and the needs of women entrepreneurs. • Expanded Marketing: The social media and outreach aspects • New Partnership Framework - The development of a self-sustaining tech-based framework for onboarding newly identified partners.
- 8. WEP Strategy discussions – 30 Apr 21 • Ecosystem Coverage • Characteristics: Coverage across all 6 verticals, Critical Mass of Partners in each Vertical, Services from Partners, Gaps, Traffic Light System • Develop Community Interaction • Characteristics: Active Management of Community Page, Effective use of community page, Multilingual, Linkage to Community Connection Channels (e.g. Radio, Webpages) Robust WEP Portal • Characteristics: Information Security, Fallback and Switchover Mechanisms, Scalability Technology Channel Development • Characteristics: Portal focused, Mobile Applications, Multi-Lingual, Convergence, Community Radio linkage from Partners 11/2/2022 The Women Entrepreneurship Platform 8 • Partner Onboarding • Characteristics: Online, User friendly Interface, Ease of Use, Workflow Automation • Partner Engagement • Characteristics: Leveraging Strength, Engagement / Monitoring/ Reporting based on Defined Framework / Initiatives / Goals / Wish lists , Develop Joint Value Proposition • Partner Cross Connects • Characteristics: Technology based matchmaking, Feedback Mechanisms, Value Proposition for win-win. Knowledge Bank Curation • Characteristics: Curation of Information, Tagging of Data sets, Context based FAQs, Bite sized snippets, Podcasts, Audio / Video content, Continuous Refresh
- 9. 11/2/2022 The Women Entrepreneurship Platform 9 WEP Portal Technology Upgrades • Characteristics: Conversational AI, Data Analytics, Dashboards, Flexible Frameworks, Easy to Use, Clear & Upfront messaging through Portal Platform Marketing with Partners • Characteristics: Promotion of Partner events, Onboarding of entrepreneurs Enhance Interactions Strategy • Characteristics: Attract/Activate/Retain/Reap Framework, Contents/Blogs, Social Media, SEOs, Emails, Recognition Kaizen – Continuous Learning & Improvements • Characteristics: Regular External Stakeholder Consultations, Learn from other platforms, cross reference national & international orgs
- 10. User Journey Mapping Entrepreneur 11/2/2022 The Women Entrepreneurship Platform 10 • AIM o Map user journey of entrepreneur when she avails support under each of the given verticals. o Parameters 1. Website accessibility. 2. Viewability to user. 3. Search optimization. WEP VERTICALS Incubation And Acceleration Skilling and Mentorship Knowledge Resources and Research Marketing Assistance Compliance and Tax Assistance Funding and Financial Assistance Community and Networking
- 11. Entrepreneur X Incubation and Acceleration • Gaps Identified o Status of Proactive pings/notifications to Partners based on AoI of new user? o Enable search across categories of verticals – instead of specific section like Community/Knowledge o Database on INCUBATORS – in progress (AIM) o Incubator sub-mapping against kind of support – physical space/ finance o Links to partners providing incubation eg. Indigram o Rating mechanism for incubators? 11/2/2022 The Women Entrepreneurship Platform 11 User registers with AoI as Incubation Support Expects recommendations of Partners and Knowledge resources - Smart Matchmaking using NLP and AI/ML Updated Database about Incubators, their expertise and rating Successful Handshake between Entrepreneur and Incubator Feedback after incubation support reeceived
- 12. Entrepreneur X Skilling and Mentorship • Gaps Identified 11/2/2022 The Women Entrepreneurship Platform 12
- 13. Partner Onboarding • Evaluation Template based score can be automated. • Can we have Partners create an easy access on their webpage for WEP users? 11/2/2022 The Women Entrepreneurship Platform 13 Proposal submission - Scoring of Partner Evaluation of Partner Partner Login process – Partner page on WEP
- 14. Login Observation 14 • Reset Password – Asks Mob no and Email both for just one OTP 11/2/2022 The Women Entrepreneurship Platform
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