My target audience.pptm
- 1. MUSIC MAGAZINE AUDIENCE AS Media
- 2. AGE • The age for my target audience will be young adults between the age of 16 and 23. This is because stereotypically the majority of individuals younger than 16 are more into the pop scene and pop music and as people grow out of that they turn to alternate/rock music etc. I also have more knowledge of people between these ages as I am also 16 and have friends in that age range, therefor I can ask them questions and find out exactly what they would like in a magazine directly from them.
- 3. GENDER • The target audience for my alternate magazine will have no particular gender therefore it will have a wider target market. I think the target audience will be more female’s though as they appear to read music magazines more. I am also a female so I will know what female’s would like to read about and see in a magazine.
- 4. OCCUPATION • My target audience would not have a specific occupation to keep my target audience more open therefore there would be a wider range of people to sell too. Also as it is a music magazine sales are mainly based on the genre and the specific type of music and different occupations do not decide what type of music an Individual listens too. I think quite a lot of the target audience’s occupation will be ‘student’ as a large amount of people between 16-23 study.
- 5. CLASS • My target audience could be in any of A, B, C1, C2, D and E class. I think that the class most likely to be in my target audience is in group E as the class is for students with no income, and as my age range is between 16 and 23, most people will be in this class. I also have lots of friends in this class so I could easily do research.
- 6. INTERESTS • My target audience is people who listen to alternate/indie music, enjoy or appreciate the genre. Stereotypically people who support alternate/indie music are students who like going to gigs and listening to live music. People who also listen to certain alternate/indie artists may be interested in the magazine or a certain artist they know could draw them to reading the magazine. People who listen/enjoy alternate music also stereotypically enjoy using social media such as twitter, tumblr etc. So I could have promoted the magazine on social media sites.