My Web 2.0

Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Wise Use of Web is different from “use of web” The possibilities are far too many to feel comfortable with anything you do online Sometimes the fact that it’s online, means it’s wise. Break free and see the light. This presentation might help. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Recession is Fun Recession is Fun In gloom it’s the web that’ll come to your rescue. Low input communication costs. High concentration of target groups and favorable category ROI on the web allows non web users too to take notice of this medium in these times Existing users, in these times enjoy optimizing usefulness of the web by discovering innovative online marketing opportunities that are low on cost and tremendously high on impact This is the time to do a few things, and do only those that return significant value. And web fits perfectly here. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Key Segments Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Introduction to web 2.0 Definition "Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 technologies are changing the way messages spread across the Web. A number of online tools and platforms are now defining how people share their perspectives, opinions, thoughts and experiences. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Using Web 2.0 Tools Blogs RSS podcasts video casting picture sharing Social Bookmarking Social Networking Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Adding a widget A widget is a portable chunk of code that can be installed and executed within any separate html-based web page. A widget can be created for just about every site or service possible thus allowing users to pull it into personalized homepages, blogs or other social website pages. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

My job Adding web 2.0 tools and widget to your existing website Modification or redesigning of your existing website if required Creating better user interference and sharing features Create new and original web video programming Dedicated streaming of videos on your site Creating customized video player Come up with new advertising model Real time monitoring and analytical report Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

YouTube Video Technology Applied to P.R YouTube video technology has a strong potential to lend itself to developing other dynamic press releases. For example, in the case of the Rolling Stones, they are using YouTube as a way to interact with fans. Rolling Stones enthusiasts visit the website and upload questions to Keith and Mick in video format. According to the statement by the band, the Rolling Stones promises to answer the best questions personally. Fans will receive "subsequent footage of the Rolling Stones available to watch exclusively on this new YouTube channel." All fans will be able to watch the answer to these questions. Such an interactive conversation will help create more of an interest in the documentary, as it is a film discussing the lives of these performers. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Lower production costs , lowest distribution cost Widest reach of users, searchable Interactive, shared. MONEY IN YOUR POCKET Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Market scenario Internet TV use has reached record highs and online video advertising spending continues to skyrocket. According to reports from E&Y and AC Nielsen, Online video advertising currently accounts for 15-35% of the Rs 400-crore online advertising market and is expected to grow at 300% in 2009. Nonetheless, an astonishing 150 million videos are being watched everyday in India, according to Yankee Group Research Inc. , while 36 percent of 35 million active Internet users in India share videos online. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Key players International (85% market share) Key players Domestic Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Consumer insight The average online video viewer watched 356 minutes of video per month The duration of the average online video was 3.5 minutes 62.6 videos per viewer in an average week In India, 85% of video viewing happens from offices 76% of all video consumption happens from the top seven metros / mini metros. Online video advertisements deliver 82% brand recall versus 54% recall for the same ad on television. 30% of daily video consumption comes from Indians outside of India, largely from the Bay area and New York. Average number of Videos per profile on Orkut is 3.98 Video ads generate 20-40 times higher CTRs than other forms of display ads Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Content factor Source: Vdopia* There was a 25% increase in professionally produced content on the web Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426 Content Category Views Per Year 2008 Views Per Year 2009 User Generated Video Content 2000 Million 5000 Million Premium Branded Video Content 1200 Million 3300 Million Non Premium Branded Video Content 600 Million 1000 Million Total VIEWS 3800 Million 9300 Million

Existing Internet TV Advertising Format In-Stream Video Ad- The in-stream video ad is similar to a TV commercial that runs inside the video window in place of video content. The ad can be any length, but 15 and 30 seconds are most common. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Existing Internet TV Advertising Format Overlay- The overlay is a branded rich-media or text ad that appears in the lower-third section of the video window while the video is running. An overlay doesn’t delay video viewing because it plays in parallel with the video. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Existing Internet TV Advertising Format Companion Ad- Companion ads can be graphical or text, and are located outside the video window. They can appear anywhere on the web page, and are not limited to just one unit. Companion ads often run in conjunction with an in-stream or overlay ad and typically remain visible after the video ad has ended. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Existing Internet TV Advertising Format Takeover Ad- Takeover ads display over the full video player, letting an advertiser deliver an uncluttered and rich-media experience. The takeover shows particular promise with full-screen, full-length, high-quality shows. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Existing Internet TV Advertising Format Sponsorships- Sponsorships are an excellent way to maximize advertising revenue on the entire page and throughout the site, not just within the video window. Sponsorships are often customized integrations that may include in-stream video ads, overlays, companion units, skinned video windows, and takeover ads. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Twitter is a free social networking and micro- blogging service that enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. The service is free to use over the Internet, but using SMS may incur phone service provider fees. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426 PR on Twitter

Facebook : Facebook presents an easygoing atmosphere wherein you can play a couple of quizzes and have some Superwall comments exchanged with journalists, thereby building up a relationship that is harmless and friendly without being entirely business. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426 PR on Face Book

Anyone who pays even scant attention to online has read about blogging. Web logs (blogs) have blossomed from tiny beginnings in the early 1990s into an online publishing event. There are hundreds of thousands of blogs now, most of which are not worth knowing about. not one Fortune 1000 CEO or chairman keeps a blog , also known as an online journal. Even with 8.5 million people blogging these days and a new blog started every seven seconds, there are PR and legal hoops to jump through before an upper level exec takes the plunge into posting his or her thoughts on the Internet. But what about top execs that are getting in on the blogging craze? They're finding out that blogs can be a great PR tool. Yours can be too. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426 PR on Blog

PR on Social Bookmarking Sites Social bookmarking is a way for Internet users to rank and store websites, blogs, articles, videos and other types of website content. It is also a way for people who make money from websites, blogs, and affiliate marketing programs to increase their visibility and earnings. Social bookmarking sites are particularly popular among people with affiliate marketing programs because such sites are a free and effective way to get back links and drive traffic to websites and blogs. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

Who I am? My name is Agrodut Chatterjee, I am an independent Internet TV content producer and distributor based in Mumbai, India. I provide Creative assistance, planning, strategy for the execution of multi-platform digital marketing campaigns that run across a range of social media that dawn from social networking sites, video sharing sites and sets at blogs and podcasts, exploiting the widest horizon ever entertained. I bring together best in class partners from diverse creative background to create and distribute high quality original programming across every platform, working in every genre and format, with the ability to reach any demographic, no matter how broad or narrow. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

WHAT MAKES INVESTING IN ME UNIQUE? I work with brands and content creators to pitch new media formats that can extend content to create ancillary revenue options or sponsorship opportunities that can better position ideas for greater revenue opportunities. Strategic Investment & co production Agrodut Chatterjee [email_address] +91 9816706426

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My Web 2.0

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