Nagap 2013 final
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This document outlines Stetson Law's goals in creating an admitted student website called StetsonConnect to engage admitted students through social technology. It discusses integrating traditional website content with personalized information, events, announcements, and multimedia. StetsonConnect allows interaction between admitted students, staff, faculty, and current students through private social network features. The presentation reviews assessment techniques like surveys and interviews and provides a tour of the site. It concludes with lessons learned around framing conversations, navigation, roles, and feedback to keep the recruitment process personal.
Nagap 2013 final
- 1. Sharing the Campus Culture Through Social Technology: Unifying the Academic & Extracurricular Experience for the Admitted Student Presented by: Laura Zuppo and Davina Gould
- 2. Agenda Overview of Case Study: Stetson Law and Project Goals Explain and discuss content strategy for admitted student website Review approaches for using social technology to engage admitted students Share examples of assessment techniques Provide tour of the site Discuss lessons learned and tools you can use
- 3. Stetson Law Founded in 1900; Florida’s first law school University has main campus in DeLand, FL Decentralized admissions and enrollment functions 763 FT and 227 PT law students Enroll new students in the fall only Average age 24 for FT and low 30s for PT Culture: Warm, collegial, active campus community Commitment to pro bono service Proud of experiential learning opportunities
- 4. Goals for Admitted Student Network One-stop shop for all admitted student information Engage students by sharing Stetson’s friendly campus culture through the online experience Takeaway: Assess, address and adjust throughout the process
- 5. StetsonConnect Content Strategy Traditional website content Campus life and academic information Financial information Forms/documents How to prepare for law school Personalized information based on admitted student profile “Your Interests” pages
- 6. StetsonConnect Content Strategy New student announcements Event invitations/reminders Deadlines Housing, orientation and IT information Archived announcements for students admitted later in the cycle Multimedia content Videos Live chat with staff Online chats and chat transcripts Blogs
- 7. Content Strategy Approaches Integrate with post-admission recruitment plan Calendar/timeline Staff responsibilities/roles Integrate with “gap” and orientation content Develop mind-map/outline to organize content MS Word or Office outline tools MS Visio (flowchart software) Web search for “mind map software free”
- 8. Engaging admitted students Private social network technology Password-protected with administrator approval Personal profiles with photos and status updates Groups and discussion forums Direct messaging Email notifications
- 9. Engaging admitted students Interaction with Stetson community Admissions professionals Select administrators, faculty Student life, residential life, academic success Ambassadors and selected students Student social media group
- 10. Engaging admitted students Interaction with future classmates Entering student group Special interest groups: part-time students, international study, veterans, intramurals “Life Off Campus” forum Housing Activities in the community Places to eat
- 11. Assessment techniques Quantitative Compare user statistics against final enrollment data Student satisfaction survey (multiple-choice questions) Qualitative Student satisfaction survey (open-ended questions) Interviews and focus groups Comments from non-matriculants Comments from orientation leaders
- 18. Lessons learned Frame the conversation Streamline navigation for ease of use Designate roles Schedule announcements and content updates Ask for feedback/perform assessments Keep audience needs in mind Broaden constituent participation Remember to keep it personal and not let technology take over recruitment process
- 19. Tools you can use Private social networking tools/software Groups on major social networks Facebook, LinkedIn Open-source software JomSocial for Joomla, BuddyPress for WordPress Third-party private social networks Ning, SocialGo, Grou.ps Higher ed firms: Hobsons, Inigral Schools app
- 20. Participant Information Laura Zuppo, Assistant Dean of Admissions and Student Financial Planning Zuppo@law.stetson.edu Davina Gould, Director of Publications and Online Communications Gould@law.stetson.edu