NASSCOM is a non-profit trade association established in 1988 to promote India's IT and BPO industries. It has over 1500 member companies, including 250 from other countries like the UK, China, and US. NASSCOM aims to transform business and India through various initiatives that provide insights, networking opportunities, and encourage policies to support industry growth. Recent efforts have focused on rebranding the BPO sector and countering the perception that BPO jobs are only call center roles.