Navigating Digital Transformation: A Blueprint for Success
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This document provides an overview of digital transformation and a blueprint for success. It discusses the benefits of digital transformation, common challenges that lead to failure, and how to avoid failure through a solution blueprint. The blueprint methodology involves mapping current state processes, designing future state documentation, creating implementation roadmaps and dashmaps. A case study highlights how one organization used this approach to successfully merge two companies through a consolidated sales process, technology stack, and executive dashboards. The presentation concludes by offering next steps consultations to discuss best practices for organizations' unique digital transformation needs.
Navigating Digital Transformation: A Blueprint for Success
- 1. Navigating Digital Transformation A Blueprint for Success
- 2. Housekeeping • 45-minute presentation with Q&A • Type questions into the "question box" to submit them throughout the presentation • We'll send a copy of the deck and recording of the webinar in follow-up emails after the event Some key items before we get started
- 3. Meet the Speaker Sr. Solution Architect BrainSell Tony Berry
- 4. Meet the Speaker Director of Consulting BrainSell Liz Saville
- 5. About BrainSell The Growth Enablement Company Blueprint Digital Transformation • Digital Strategy • Process Mapping • Change Management Leverage Data as an Asset • Modern Data Platform • Unified Reporting • Executive Dashboards Modernize Technology • Enterprise-level Architecture • Automation • Artificial Intelligence (AI) We help companies grow and scale.
- 6. Agend a 01 What is Digital Transformation 02 Benefits & Challenges of Digital Transformation 03 A Blueprint to Navigate Digital Transformation 04 Transformation Spotlight 05 Q&A
- 7. What is Digital Transformation? Organization operates with the goal of creating positive business impact through deploying process, data, and technology at scale. 5 Key Benefits of Digital Transformation Greater operational efficiency Enhanced customer experience Scalability Data-driven insights Cost savings Companies embracing digital transformation are 26% more profitable than their competitors source: MIT
- 8. Digital Transformation Challenges 5 Common Challenges 1. Unclear plan and objectives 2. No Change Management 3. Lack of Data Access & Management 4. Reliance on Legacy Systems 5. Jumping to Technology over People & Process 70% of digital transformation projects fail. source: Deloitte
- 9. How to Avoid Failure DD/MM/YYYY Most Digital Transformation failures do not occur because of the technology. They fail because of overlooked process, people, and data.
- 10. Why a Solution Blueprint? Smith Mansion Built in 1980's without blueprint Fallingwater Built in 1930's with blueprint You wouldn't build a house without a blueprint. Don’t start a digital transformation effort without one!
- 11. Blueprint = Risk Mitigation Risks of failure without proper planning Signs of success with a solution blueprint
- 14. Solution Blueprint Outcomes Blueprints can be customized based on your needs. Often includes: Requirements Summary Design Documentation Vendor Decision Matrix or Reimplementation Plan Implementation Roadmap High-level cost estimates Process Maps Proof of Concept Demonstration All presented in a tailored Findings Review presentation with your key stakeholders.
- 15. i • Mapped current state internal processes across the customer lifecycle for both companies. • Recommended a unified sales approach. Transformation Spotlight Who: Global Risk Management and Cybersecurity Services Organization Challenge: • Merging two international companies • Wanted to align sales process & tech stack • Needed access to consolidated KPI dashboard throughout all stages of merger Solution: • Blueprint followed by Digital Transformation Process Redesign • Conducted system reviews and SME interviews. • Created high-level design documents and vendor decision matrix to support consolidating systems and an implementation roadmap. CRM Consolidation and Implementation • Proposed a modern data approach to support scale. • Created unified dashboard to give executives a glimpse into KPIs across companies even before technology was consolidated. Modern Data Platform & Dashboarding • Uncovered where change would be more difficult and made recommendations on mitigating change angst. • A change management communication plan was created to support this effort. Change Management
- 17. Transformation Spotlight: Modern Data Approach
- 20. Audience Q&A Have questions? We have answers.
- 21. Next Steps for Digital Transformation 20-minute consultation to discuss best next steps for your digital transformation effort. Email growth@brainsell.com to schedule. Digital Transformation Readiness Discussion Download Playbook: https://qrco.de/dtplaybook
- 22. THANK YOU FOR JOINING US! (866) 356-2654 growth@brainsell.com www.brainsell.com