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Navigating the
European
Accessibility Act
Heather Vercillo Sr. PMM @ Applitools
What is the EAA?
EU Legislation
Ensures digital products and
services are accessible to
people with disabilities.
Global Impact
Applies to all companies
offering products in the EU,
regardless of location.
Enforcement Date
Compliance required by June
28, 2025.
Products and
Services
Impacted
✅ Computers and operating systems
✅ ATMs, ticketing and check-in machines
✅ Smartphones
✅ TV equipment related to digital television services
✅ Telephony services and related equipment
✅ Access to audio-visual media services such as television
broadcast and related consumer equipment
✅ Services related to air, bus, rail and waterborne passenger
transport
✅ Banking services
✅ E-books
✅ E-commerce
Core Accessibility
Principles
4
1
2
3
Perceivable
Information must
be clearly
presented for all
users
Robust
Works across
devices and
assistive
technologies
Understandable
Content must be intuitive
and straightforward
Operable
Easy navigation with various
input methods
Compliance Standards
Web Content Accessibility Guidelines
provide detailed criteria for making
web content accessible.
● Text alternatives
● Navigability
● Readability
● Predictability
WCAG 2.1 (Level AA)
European standard for ICT products
and services.
● Includes WCAG 2.1 and more
● Comprehensive approach
● Standardized across EU
● Covers all digital technologies
EN 301 549
POUR Principle Example WCAG 2.1 AA Success Criterion Brief Description for Dev/QA Teams
Perceivable 1.1.1 Non-text Content Ensure all images, icons, and multimedia have appropriate text alternatives (alt text,
transcripts).
1.4.11 Non-text Contrast Ensure graphical elements and UI component states have a 3:1 contrast ratio against
adjacent colors.
Operable 2.1.1 Keyboard Ensure all functionality is operable using only a keyboard interface.
2.5.8 Target Size (Minimum) Ensure touch targets are at least 24x24 CSS pixels (WCAG 2.2 AA standard, good
practice for EAA). Note: EAA references WCAG 2.1, but 2.2 is best practice.
Understandable 3.1.1 Language of Page Specify the default human language of the page programmatically (e.g., <html lang="en">).
3.2.4 Consistent Identification Use consistent labels and icons for components with the same functionality across pages.
Robust 4.1.1 Parsing Write valid HTML with complete tags, proper nesting, unique IDs, and no duplicate
attributes.
4.1.2 Name, Role, Value Ensure UI components (especially custom ones) expose their name, role, state, and value
to assistive technologies, often using ARIA.
Why Compliance Matters
Non-Compliance Rate
Home pages with WCAG 2
failures (WebAIM 2025)
94.8%
Legal Penalties
Significant fines for
non-compliance
€€€
Market Access
Risk of exclusion from
European markets
EU
UI/UX
User Experience
Better user experience for everyone
Implementation
Testing
Ensure compatibility
with screen readers
and assistive
technologies.
Design Phase
Incorporate
accessibility from the
beginning, not as an
afterthought.
Deployment
Integrate accessibility
checks into CI/CD
pipelines.
Development
Write semantic, accessible
code with proper ARIA
roles and keyboard
navigation.
Practical Steps
for Preparation
Integrate Regular
Checks
Build accessibility testing
into every stage of your
development lifecycle.
Train Your Teams
Provide accessibility training
on standards, ARIA
implementation, and testing
methodologies.
Audit Existing Software
Conduct comprehensive
accessibility audits to
identify barriers and
non-compliance issues.
Prioritize Issues
Focus on critical
accessibility problems and
quick wins first.
Testing for Compliance
Visual
Verification
Identify visual issues like
insufficient color contrast
and layout problems.
Detailed
Reporting
Cross-Platform
Testing
Automated
Checks
Generate actionable
reports on accessibility
issues for developers
Validate accessibility
across browsers, operating
systems, and devices
Tools scan code for
accessibility violations
based on WCAG
guidelines
Embrace Accessibility
Legal Compliance
Meet EAA requirements
Wider Audience
Reach more users
with diverse needs
Inclusive Experiences
Create truly user-centric
digital products
Resources
🔗 European Accessibility Act
🔗 WCAG 2.1
🔗 EN 301 549
🔗 Easy-to-understand WCAG guide
🔗 Web accessibility design patterns
🔗 Overview of WCAG in visual format
Want to explore AI-powered testing
with Applitools?
Schedule a call with a
Testing Specialist
applitools.info/v2j
Questions??

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Navigating EAA Compliance in Testing.pdf

  • 2. What is the EAA? EU Legislation Ensures digital products and services are accessible to people with disabilities. Global Impact Applies to all companies offering products in the EU, regardless of location. Enforcement Date Compliance required by June 28, 2025.
  • 3. Products and Services Impacted ✅ Computers and operating systems ✅ ATMs, ticketing and check-in machines ✅ Smartphones ✅ TV equipment related to digital television services ✅ Telephony services and related equipment ✅ Access to audio-visual media services such as television broadcast and related consumer equipment ✅ Services related to air, bus, rail and waterborne passenger transport ✅ Banking services ✅ E-books ✅ E-commerce
  • 4. Core Accessibility Principles 4 1 2 3 Perceivable Information must be clearly presented for all users Robust Works across devices and assistive technologies Understandable Content must be intuitive and straightforward Operable Easy navigation with various input methods
  • 5. Compliance Standards Web Content Accessibility Guidelines provide detailed criteria for making web content accessible. ● Text alternatives ● Navigability ● Readability ● Predictability WCAG 2.1 (Level AA) European standard for ICT products and services. ● Includes WCAG 2.1 and more ● Comprehensive approach ● Standardized across EU ● Covers all digital technologies EN 301 549
  • 6. POUR Principle Example WCAG 2.1 AA Success Criterion Brief Description for Dev/QA Teams Perceivable 1.1.1 Non-text Content Ensure all images, icons, and multimedia have appropriate text alternatives (alt text, transcripts). 1.4.11 Non-text Contrast Ensure graphical elements and UI component states have a 3:1 contrast ratio against adjacent colors. Operable 2.1.1 Keyboard Ensure all functionality is operable using only a keyboard interface. 2.5.8 Target Size (Minimum) Ensure touch targets are at least 24x24 CSS pixels (WCAG 2.2 AA standard, good practice for EAA). Note: EAA references WCAG 2.1, but 2.2 is best practice. Understandable 3.1.1 Language of Page Specify the default human language of the page programmatically (e.g., <html lang="en">). 3.2.4 Consistent Identification Use consistent labels and icons for components with the same functionality across pages. Robust 4.1.1 Parsing Write valid HTML with complete tags, proper nesting, unique IDs, and no duplicate attributes. 4.1.2 Name, Role, Value Ensure UI components (especially custom ones) expose their name, role, state, and value to assistive technologies, often using ARIA.
  • 7. Why Compliance Matters Non-Compliance Rate Home pages with WCAG 2 failures (WebAIM 2025) 94.8% Legal Penalties Significant fines for non-compliance €€€ Market Access Risk of exclusion from European markets EU UI/UX User Experience Better user experience for everyone
  • 8. Implementation Testing Ensure compatibility with screen readers and assistive technologies. Design Phase Incorporate accessibility from the beginning, not as an afterthought. Deployment Integrate accessibility checks into CI/CD pipelines. Development Write semantic, accessible code with proper ARIA roles and keyboard navigation.
  • 9. Practical Steps for Preparation Integrate Regular Checks Build accessibility testing into every stage of your development lifecycle. Train Your Teams Provide accessibility training on standards, ARIA implementation, and testing methodologies. Audit Existing Software Conduct comprehensive accessibility audits to identify barriers and non-compliance issues. Prioritize Issues Focus on critical accessibility problems and quick wins first.
  • 10. Testing for Compliance Visual Verification Identify visual issues like insufficient color contrast and layout problems. Detailed Reporting Cross-Platform Testing Automated Checks Generate actionable reports on accessibility issues for developers Validate accessibility across browsers, operating systems, and devices Tools scan code for accessibility violations based on WCAG guidelines
  • 11. Embrace Accessibility Legal Compliance Meet EAA requirements Wider Audience Reach more users with diverse needs Inclusive Experiences Create truly user-centric digital products
  • 12. Resources 🔗 European Accessibility Act 🔗 WCAG 2.1 🔗 EN 301 549 🔗 Easy-to-understand WCAG guide 🔗 Web accessibility design patterns 🔗 Overview of WCAG in visual format
  • 13. Want to explore AI-powered testing with Applitools? Schedule a call with a Testing Specialist applitools.info/v2j Questions??