Navigating Ethical Problems Social Media
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This document summarizes a presentation on navigating ethical and legal issues in social media for attorneys. It discusses building an online profile, interacting with clients, and growing a professional network. When creating a profile or blog, attorneys must be aware of advertising rules. Online interactions with clients require disclaimers. Social media platforms like Avvo, LinkedIn, and Twitter can help attorneys build their network if they actively engage by answering questions, endorsing others, and posting interesting updates within ethical guidelines. The presentation provided tips to help attorneys safely use social media to market their practice.
Navigating Ethical Problems Social Media
- 1. Breakout 7 - Putting Yourself Out There: Navigating Ethical and Legal Issues in Social Media Teacher: Lisa Borodkin, Esq. 2015 Summit – Newport Beach, CA Twitter: @lisaborodkin Twitter hashtag: #NAELASummit
- 2. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Which picture accurately describes your feelings about social media?
- 3. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Option 1:
- 4. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
- 5. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Option 2:
- 6. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
- 7. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Ethical Issues in: 1. Building Your Profile 2. Interacting with Clients 3. Growing Your Network
- 8. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Building Your Profile: When Does Social Media Become “Attorney Advertising?”
- 9. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Focus on inbound marketing. Bates v. State Bar of Arizona, 433 U.S. 350 (1977) – Attorneys may advertise.
- 10. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Commercial speech does no more than propose a commercial transaction. Information, entertainment, education have more than a pecuniary motive.
- 11. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA When does a blog post become Attorney Advertising?
- 12. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Hunter v. Virginia State Bar (Sup. Ct. Va. 2013) • “This Week in Richmond Criminal Defense” part of a law firm website • Discussed only the firm’s cases • Not interactive (no comments) • No disclaimer
- 13. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
- 14. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Ethics tips for blogging: • Keep it separate from your firm website • Keep it general • Keep it interactive
- 15. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Use Social Media Profiles to Grow Your Practice • Facebook • Linkedin • Twitter • Avvo • Quora
- 16. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA First, what not to do on social media . . .
- 17. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Pennsylvania Bar Association Formal Opinion 2014-300 (Ethical Obligations for Attorneys Using Social Media)
- 18. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
- 19. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA When does a status update become “Attorney Advertising”? California State Bar Formal Opinion 2012-186
- 20. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
- 21. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA FTFY (Fixed that for you) . . .
- 22. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
- 23. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Tips for using social networking: • Update, but don’t intrude. • Be positive, but not promising. • Be informative, entertaining or educational. • Be social, don’t sell.
- 24. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA 2. Interacting with Clients
- 25. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Tips on Interacting with Clients: • Don’t consult online • Use disclaimers if unsure
- 26. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
- 27. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Yet More Tips on Interacting with Clients: • Send an end of engagement letter/email • Ask for a review
- 28. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
- 29. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA 3. Building Your Network
- 30. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Quick Tips for Avvo.com: • Answer questions • Endorse colleagues • Use multimedia
- 31. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Quick tips for Linkedin.com: • Include Projects • Update and link to Twitter • Give endorsements
- 32. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Quick tips for Quora.com: • Answer questions in your niche • Follow top writers • Cross-post your answers
- 33. BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA Quick tips for Twitter: • Cross-post to other sites • Be interesting • Don’t be afraid to delete!
- 34. 2015 Summit | January 29-31 | Newport Beach, CA Session Take-Aways After attending this session, you will be able to use social media and blogs to market your practice within the legal and ethical parameters governing social media. Bring your devices.