Navigating the Cloud Foundry Ecosystem of Ecosystems: An ISV Perspective
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The document discusses Iron.io's perspective as an independent software vendor (ISV) operating within the Cloud Foundry ecosystem. It outlines some of the benefits Iron.io has experienced from formally joining the Cloud Foundry Foundation, including strategic alignment, access to customers through partners, and the ability to provide services that address gaps in the Cloud Foundry platform. The document also discusses Iron.io's efforts to integrate its services with Cloud Foundry through standards like service brokers to provide capabilities like serverless computing within the Cloud Foundry environment.
Navigating the Cloud Foundry Ecosystem of Ecosystems: An ISV Perspective
- 1. NAVIGATING THE CLOUD FOUNDRY ECOSYSTEM OF ECOSYSTEMS AN ISV PERSPECTIVE Ivan Dwyer | Head of Business Development | Iron.io
- 2. Iron.io is a developer platform for building highly scalable, serverless, event-driven applications. 2011 Iron.io founded IronMQ and IronWorker Available on Pivotal Web Services Marketplace 2014 2015 Iron.io formally joins the Cloud Foundry Foundation Today Iron.io announces initiative to bring “serverless” to the Cloud Foundry ecosystem
- 3. "If you want to define and control any aspect of the cloud marketplace, you need to succeed at user experience and ecosystem.” - James Urquhart
- 4. VENDORS provide solutions A single open source ecosystem is relatively easy to understand... EXPERTS provide support COMMUNITY provides advice USERS provide feedback
- 5. but what about an ecosystem of ecosystems?
- 6. Cloud Foundry is not a Multiverse
- 7. - Interoperable Technology Platform Certified distributions means applications will behave the same across various distributions and clouds. Focused Cloud Offerings Enterprise-grade platform offerings are tailored to specific verticals and/or geographies. Extendable Services Marketplace Ability to easily add 3rd party services to complement the core platform via service broker API. Shared Developer Community Industry wide participation with governance to ensure quality contributions and equal participation.
- 8. Our mutual interest is to lead digital transformation within the modern enterprise
- 9. Businesses are on the hook to deliver continuous innovation to their customers. Developers are on the hook to deliver continuous innovation to the business.
- 10. Many modern enterprises are selecting Cloud Foundry as the entrypoint for their future application development...
- 11. with the commercial distribution chosen based on its characteristics, surrounding ecosystem, and the company behind it...
- 12. capable of being distributed across multi-cloud environments; public and private.
- 13. Cloud Native Workloads 12-Factor Apps Microservices Batch Jobs Serverless Once the foundation is in place, a wide range of cloud native applications and workloads are built on top...
- 14. Cloud Native Workloads 12-Factor Apps Microservices Batch Jobs Serverless Service Extensions Data Services Monitoring API Management CI/CD Dev Tools SQL/NoSQL Cache Message Queues Big Data with additional services extending the core platform capabilities to meet operator and developer requirements.
- 15. Cloud Native WorkloadsService Extensions Data Services Best-in-breed providers cover the full spectrum of solutions for an end-to-end enterprise-grade system.
- 16. There may be overlap in feature sets, sales efforts, and business models...
- 17. but the sum of the parts is stronger than any single part.
- 18. Lest we forget - we have all encountered this situation in an RFP
- 19. What’s it like being an ISV in this platform-centric world?
- 20. Strategic alignment with a leading industry wide technology movement We found an identifiable place for us in the modern enterprise stack We have a shared vision around developer empowerment & abstraction Customers are finding us through partners & community participation Multi-cloud / multi-platform capabilities are key to our own success We provide a clear value add to the digital transformation process Why Iron.io Joined the Cloud Foundry Foundation
- 21. "Have something to bring to the table, because that will make you more welcomed” - Randy Pausch
- 22. Our Value Add to the Cloud Foundry Ecosystem What We Bring Why You Should Care How We Make it Happen A new and different way to power workloads within cloud native applications Keeps all application components within the same environment Integrate job-centric runtime capabilities with the Cloud Foundry runtime A best-in-breed suite of services for job queueing, scheduling, and processing There is a gap in the core platform for managing event-driven async workloads Create installable packages and templates, with platform specific documentation An interoperable solution comparable to AWS SQS and Lambda Enterprises want the full service suite, but as multi-cloud solutions to avoid lock-in Implement our services natively within Cloud Foundry distributions A clear answer to modern development trends including Docker and “serverless” Developers in any organization want to keep up with the latest trends Collaborate for co-marketing and joint sales initiatives
- 23. Learning The Cloud Foundry Way
- 24. - Service Broker Ability to add Iron.io to marketplaces for purchase, user account provisioning and project creation. BOSH Deployable Iron.io platform components packaged for operator installation, with customizable configuration and scalability. Cloud Controller Interface Coordinating Iron.io workload lifecycle management with various platform components such as Loggregator. Diego Runtime Integration The ability to deliver the Iron.io runtime as a Diego application that spins up Diego tasks. (COMING SOON)
- 25. We have encountered some gaps throughout the integration process
- 26. When is the right time to commit to and invest in a technology partnership?
- 27. Strategic Interest Customer Demand Product-Product Fit Invest where interest meets demand... meets mutual product alignment
- 28. Any joint customer initiative must result in a win-win-win between the partners and the end user
- 29. As an ISV, we do have to remain neutral and focus on our value add across the entire IT ecosystem
- 30. “I am unopinionated about how opinionated the platform should be” - Me
- 31. I do believe that Cloud Foundry and Iron.io both provide the correct abstraction layer
- 32. Our next act is determining where we can contribute back to the community
- 33. THANK YOU GET IN TOUCH! ivan@iron.io | @fortyfivan