Nebula. uhs presentation
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This document summarizes research conducted and an outreach plan created by a university health services group. The research found that many fraternity and sorority members UV tan to look better in photos or impress others, though they did not always notice the tan. The group's goals are to decrease UV tanning and promote sunless tanning and confidence. Their outreach plan involves branded giveaways on social media and guerilla marketing campaigns. They will measure reach, engagement, and conversions to evaluate the effectiveness of the plan.
Nebula. uhs presentation
- 1. University Health Services GROUP nebula. Kara Endahl, Madison Reineke, Luoman Huang, Lily Flores, Audrey Vivar
- 2. Our Goals 1. Decrease UV tanning among our target group 2. Promote sunless tanning & confidence
- 3. Street Crossing Segments The Reassured The “It can’t happen to me” The Efficient The Safety The Reassured
- 4. Research PCL Fraternity Member Walk Up Interviews ▸ 50% said “it’s about looking good on Instagram pictures” ▸ Majority said they didn’t notice a tan, unless it was orange. ▸ “Sometimes girls tan to impress others & not for themselves” Sorority Member Personal Interviews ▸ “I feel better, skinnier, and my skin is clearer” ▸ “It is harmful in that there’s a risk of cancer...but it makes people look more attractive & feel more confident.” ▸ Said they like to UV tan for date events, formals, & beach vacations.
- 5. Rachel Health Queen Stays fit & eats healthy Goes to a dermatologist Aware of risks of UV tanning Loves... About Chi Omega Member Communications Studies- Senior UV tans for Date Events & vacations Believes Believes it makes her look thinner & have a better complexion.
- 6. Big idea Keep your confidence.“ ”
- 10. SOCIAL MEDIA Keep you confidence
- 13. Measurement REACH: How many people did we impact? ▸ Giveaways totals ▸ Guerilla marketing ENGAGEMENT: How many people interacted with us? ▸ Shares ▸ Hashtag use CONVERSION: How many people took action? ▸ Before & after surveys