NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in a Modern World - John Foley, Jr.
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The document, authored by John Foley Jr., emphasizes the importance of storytelling in marketing and business strategies, explaining that stories create memorable connections and engage audiences. It outlines steps for crafting an effective story tailored to an audience, selecting appropriate channels for sharing, and finding one's unique voice in storytelling. The text concludes with inspiration and a call to action for readers to share their own stories.
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in a Modern World - John Foley, Jr.
- 1. Once Upon on a Time: Using an Ancient Skill to Find Success in a Modern World John Foley, Jr. CEO and CMO, Grow Socially
- 2. My Story • interlinkONE – Distributed Marketing Platform (SaaS) – QReateandTrack.com • Grow Socially – Marketing and Business Strategy – Web Design and Development • Forbes 15th Most Influential CMO on Social Media • Author • Strategist
- 3. Table of Contents 1. Why Tell Stories? 2. Creating Your Story 3. Becoming a Best Seller 4. The Epilogue 5. Q&A
- 4. Characters in Today’s Story
- 5. WHY TELL STORIES? Chapter One
- 7. 1. Stories Are Memorable
- 8. Talk With Them, Not At Them • 3,000 • Show, not tell • Relate Facts tell, but stories sell – Brian Eisenberg
- 10. What It Could Have Been
- 11. 2. Stories Make A Connection Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into heads with stories. -- Chris Brogan
- 12. Think of it Like Dating Your story will be unique to you, your brand, and the experience you are trying to create. – Robert Rose
- 13. 3. Stories Are Not Boring!
- 14. Relatable Story
- 15. It Pays to Engage!
- 16. CREATING YOUR STORY Chapter Two
- 18. Creative Writing
- 19. Creative Writing
- 21. Creative Writing
- 22. Creative Writing
- 23. 2. Know Your Audience • Who are YOUR customers? • What are their similar qualities? • Create an ideal customer persona
- 24. 2. Know Your Audience YOUR Customers • Importance of Data • Like-minds • Marketing • Preferences • Planning
- 25. 2. Know Your Audience Create a Persona
- 26. 3. Craft Your Story • How do you want your prospect to feel? • Uncover what story will elicit that feeling • Talk with them, not at them
- 27. 3. Craft Your Story But John…we’re BORING
- 29. BECOMING A BESTSELLER Chapter Three
- 30. Steps to Success 1. Find Your Voice 2. Different Story Types 3. Choose Your Channel(s)
- 31. 3. Steps to Success Find Your Voice • Sounds like… • Employee stories • Case studies • Content library “Stories help them know me, trust me, like me, and support me in some way – maybe directly as a customer or indirectly as an advocate” - Marcus Sheridan
- 32. 3. Steps to Success Different Story Types 1. Verbal 2. Written 3. Visual
- 33. 3. Steps to Success Different Story Types 1. Verbal 2. Written 3. Visual
- 34. 3. Steps to Success Different Story Types 1. Verbal 2. Written 3. Visual Introduction Climax Conclusion
- 35. 3. Steps to Success Different Story Types 1. Verbal 2. Written 3. Visual
- 37. See What We’ve Built?
- 38. What’s in Your Content Library?
- 39. 3. Steps to Success Choose Your Channel(s) • Website • Social Media • Events • Curated message boards
- 40. 3. Steps to Success Choose Your Channel(s) • Website • Social Media • Events • Curated message boards
- 41. 3. Steps to Success Choose Your Channel(s) • Website • Social Media • Events • Curated message boards
- 42. 3. Steps to Success Choose Your Channel(s) • Website • Social Media • Events • Curated message boards
- 43. 3. Steps to Success Choose Your Channel(s) • Website • Social Media • Events • Curated message boards
- 45. Inspiration: Raven + Lily
- 46. SERVICE STORY
- 49. If You Only Remember 5 Things… 1. Understand 2. With vs. At 3. Visuals 4. Plan 5. Make it Real
- 50. Tell Me Your Story! GrowSocially.com/NEDMA2015 $100 American Express Gift Card and be featured on the GrowSocially.com Blog!
- 51. Connect With Me! • Book signing – Untethered Marketing • JohnF@GrowSocially.com • Tweet @JohnFoleyJr • LinkedIn.com/in/JohnFoleyJr
- 52. THANK YOU!