Need for speed
- 2. When it comes to pre-production market research plays a key role in identifying and attracting the right audience for the film. You will need to look into the background of the basic idea of the film. For example, Need For Speed will look into the game that originally got made before the film did. Once the initial idea has been identified it is important to choose and identify the right target audience for the product. Now this has been thought about you are able to go ahead with any audience research like focus groups and surveys. By doing this it helps to learn more about the target audience and what they would want to see in the film. When it comes to post production the most common thing that they do for films is a test screening. This is when they do a screening of the film before the release date and ask an audience to come and watch it who fit into the intended target audience. Once they have watched the film they get asked to provide feedback on what they thought and the film and do a survey. By doing this it helps them decide what they should cut or add to the film before it gets released.
- 3. The film producers have created anchorage in this poster through the mise en scene. The female is used as the centre point of the poster. They have used a female in this way to appeal to the target audience of males aged between 15-35 years old. This would appeal to them as the women is seen as sexual object by her body language, pose and clothing. The male audience will be attracted to her meaning that they will want to go and see the film because she is in it. The film producers have created anchorage in this poster through the mise en scene . This can be seen by the way the text is slanted at an angle showing the audience that it represents speed. The colour of the text is also anchorage. The audience will know this because the yellow and red colours used represent fire and the exhaust from the cars. Another use of anchorage in this poster is the males used in it. They are all wearing leather jackets showing that they have a bad boy image. This is something that appeals to the audience as they aspire to be like them meaning they would want to go and watch the film.
- 4. Synergy is the relationship between separate industries, working together towards a common interest. In the media industry this could be a musical track used on a computer game or a film, or merchandise available at gigs and festivals, related to the artists that are performing. The synergy and unique selling point of this film is both the original Need For Speed games. By the film being based on a well known popular car game will help the promotion of the film. You know this because the audience who used to play these games or might still do will want to go and see the film. By the film coming out might even help boost the sells of the old Need For Speed games meaning that each media product is helping each other.