The presentation by Ms. Neha Nair and Tara Nand Choudhary explores the necessity of financial advisors for online stock market investments, aiming to assess investors' perceptions and the value of advisory services. Utilizing both primary and secondary research methods, the findings indicate a significant interest in online trading, with many investors satisfied with their financial advisors, particularly favoring companies like Sharekhan and IL&FS Investsmart. Recommendations include enhancing brand awareness, offering free investment tips, and improving personalized services to address the communication gap identified.