Negative keywords in ppc
- 1. Negative Keywords in PPC
- 2. Familiarize Yourself with Negative Keywords A keyword is defined as ‘a significant word used in an index’ (Oxford). In the advertising field, identifying a keyword is important in determining the types of viewers you would like to be exposed to your page in hopes of them being potential consumers of your product. For example, if you are selling bicycles, important keywords would be, ‘bike,’ ‘bicycles,’ ‘for sale’ etc. On the other hand, negative keywords are programmed to achieve the opposite.
- 3. Negative Keywords: What Are They? A negative keyword is a type of keyword that blocks ads from being triggered by a certain word or phrase. That way, these ads won’t be shown to anyone searching using that phrase. For example adding ‘cheap’ as a negative keyword blocks the ad from appearing under any search that uses the term ‘cheap’ such as ‘cheap bicycles for sale.’ In return, this would conserve a lot of ad spending and repel unwanted traffic on the page. The benefits of negative keywords are mostly utilized by advertising agencies aiming to eliminate the number of uninterested buyers from accessing their pages. Many businesses search for the ideal keywords that would result in the highest number of clicks and the most views. Yet, not many agencies exert much effort in identifying the negative keywords that would help them reach the same objective.
- 4. Using Negative Keywords in AdWords AdWords (Google Ads) is an advertising program created by Google for businesses aiming to display ads on Google and its advertising network. The service allows businesses to set a budget for advertising and only pay when people click the ads (this is referred to as a PPC service); hence this techniques heavily focuses on the uses of keywords and negative keywords. For that reason, identifying relevant and irrelevant (negative) keywords is important in saving the most amount of money.
- 5. Finding Negative Keywords In order to take advantage of negative keywords, you should understand the appropriate terms you can use as negative keywords. There are some programs systemized to help you achieve this. These tools allow you to examine the actual query data based on how people search. Therefore, you can clearly identify the negative keywords that are suitable for your campaign.
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