Neglecting the child
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Marketers often target children as consumers without properly considering their needs or respecting them. While children constitute a large portion of the population and can influence parents' purchasing decisions, companies frequently use children as bait to boost sales without caring about the product experience or feedback from children. This neglect of children as consumers raises issues around misinterpreted advertising messages and using children for one-time purchases. Solutions include developing products tailored to children's comfort zones, treating children with the same respect as adults, gathering feedback from children, and creating health-conscious marketing.
Neglecting the child
- 1. NEGLECTING THE CHILDPRESENTED BY :AnshumanDuttaFathima A Ravi Anepu Ravi ChouhanSahilKolhe
- 2. “What do you call a consumer who wants to buy everything you have, doesn't care what it costs, and is less than five feet tall? A marketer's dream? Nope. You call them kids.” -- AdRelevanceIntelligence Report, 2000
- 3. INTRODUCTIONA case study with children as target audience, from a child's point of view.Discussion between a father and a son on marketers using the children as a bait.Children constitute nearly a 40% of the Indian population- a commendable size.Companies are waking up to the truth that children are eager consumers.
- 4. INTRODUCTIONBut do they in reality care for what kids want?Do they give the children the respect they are due to as potential consumers?Are they shouldering the responsibility properly, especially when the target audience are kids?How the kids are reacting to the marketers strategies.
- 5. PROBLEMSChildren not given due importance.No reciprocal respect from children.Influence of kids on parents buying decision.
- 6. PROBLEMSGovernment RegulationMarketers using children as a bait to market their products.Children more into TV and Internet
- 8. StrengthsChildren are easy targets and can easily be influenced by mesmerizing advertisements.Children can influence parent’s buying decision.
- 10. WeaknessCompanies do not bother about the after sale response of children.They do not give proper attention and respect to children even when they are the target consumers.
- 11. ThreatsMisinterpretation of ideas by kids.Children are being used as bait in advertisements to boost up sales.Not giving proper attention to kids.One time product for a children
- 12. OpportunitiesToday’s child is tomorrow’s consumer.Empower children to demand as they are very attentive to their surroundings.Now children have their own pocket money.Children have time.
- 13. SOLUTIONSProduct according to kid’s comfort zone.Treated like elders are treated.Health conscious marketing.Feedback from children also.
- 14. CONCLUSIONChildren as a responsible citizenWar b/w marketers and family.Supportive family.